Attio
Freshworks CRM (Freshsales Suite)
Pipedrive

Attio + Freshworks CRM (Freshsales Suite) + Pipedrive integration

Automate lead capture, customer onboarding, contact management, sales alerts, and account tracking across Attio, Freshworks CRM (Freshsales Suite), and Pipedrive.

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Popular automation
Trigger
Deal stage is updated
in Pipedrive
Actions
Create account
in Freshworks CRM (Freshsales Suite)
Create record
in Attio

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Ready Workflows Ready Workflows   for Attio + Freshworks CRM (Freshsales Suite) + Pipedrive integration

Set up client accounts, capture leads, keep contacts current, alert your team, and track key accounts, all in just one click.

Trigger
Deal stage is updated
in Pipedrive
Actions
Create account
in Freshworks CRM (Freshsales Suite)
Create record
in Attio

Set up a client account in Freshworks CRM (Freshsales Suite) and add the executive to Attio when a deal closes in Pipedrive

When a deal moves forward in Pipedrive, set up the client's account in Freshworks CRM (Freshsales Suite) and add the executive to Attio.
Once a deal moves to a new stage, the support team needs an account ready before onboarding starts. This sets it up in Freshworks CRM (Freshsales Suite) straight away, so nobody has to re-type the client details. The executive contact also lands in Attio for follow-up after the sale. Sales reps stop chasing support for setup details.
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Trigger
Deal stage is updated
in Pipedrive
Actions
F
Continue only if deal stage is Closed Won
in Filter
Create account
in Freshworks CRM (Freshsales Suite)
Create record
in Attio
S
Send channel message celebrating closed-won enterprise deal
in Slack

Celebrate won enterprise deals from Pipedrive by setting up the account in Freshworks CRM (Freshsales Suite), adding it to Attio and posting in Slack

When a big deal is marked Closed Won in Pipedrive, set up its account, add it to Attio and celebrate in Slack.
Big wins can sit unnoticed until someone asks about them later. This only runs for deals that reach Closed Won, so smaller or open deals are skipped. The account is ready in Freshworks CRM (Freshsales Suite), Attio gets the key account, and leadership sees the news in Slack. The handover can start the same day.
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Trigger
Contact is created
in Freshworks CRM (Freshsales Suite)
Actions
A
Classify inbound contact tier and extract company domain
in AI by Zapier
Create lead
in Pipedrive
Create record
in Attio

Score each new Freshworks CRM contact with AI, send it to Pipedrive as a lead and add it to Attio

Each new contact from Freshworks CRM (Freshsales Suite) is sorted by AI, sent to Pipedrive as a lead and logged in Attio.
Inbound contacts arrive faster than a team can sort them by hand. AI works out each contact's tier and company domain, so reps see the strongest enquiries first in Pipedrive. Attio keeps the context for account planning. Reps get better-prepared leads, and high-intent contacts are less likely to wait.
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Trigger
Record is created
in Attio
Actions
Create or Update contact
in Freshworks CRM (Freshsales Suite)
Create lead
in Pipedrive

Turn each new Attio prospect into a Freshworks CRM (Freshsales Suite) contact and a Pipedrive lead

When you add a prospect in Attio, it also becomes a contact in Freshworks CRM (Freshsales Suite) and a lead in Pipedrive.
Investment teams often find promising companies first, then spend time copying the details into other tools. This sends each prospect to Freshworks CRM (Freshsales Suite) for outreach and creates a Pipedrive lead for direct talks. Existing contacts are updated instead of duplicated. Every team starts with the right details.
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Trigger
Account is created
in Freshworks CRM (Freshsales Suite)
Actions
Create organization
in Pipedrive
Create record
in Attio

Add a new corporate client from Freshworks CRM (Freshsales Suite) as an organization in Pipedrive and a company in Attio

When a corporate client's account is created in Freshworks CRM (Freshsales Suite), it also appears as an organization in Pipedrive and a company in Attio.
Corporate clients often have several divisions, and each sales and relationship team tracks them in its own tool. This creates the organization in Pipedrive and the company in Attio as soon as the account is set up. Each team starts from the same company name and details. Nobody has to hunt for the client across three systems.
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More ways to automate your
Attio + Freshworks CRM (Freshsales Suite) + Pipedrive workflow

Connect 1,500+ apps and get more done from your workflows.

Alert the sales team
When a new lead lands in Pipedrive, Slack or Microsoft Teams can post a message to the sales channel. Reps see the lead right away and can reply before the enquiry goes cold.
Let AI score leads
ChatGPT or Claude can read each new contact and give it a priority score. Your reps can start with the strongest enquiries first.
Send it to accounts
When a deal is won in Pipedrive, Xero or QuickBooks can create the matching invoice. Finance gets the details without anyone re-typing them.
Start a welcome email
After a new client account is set up in Freshworks CRM, Gmail or Mailchimp can send a welcome message. The client hears from you the same day.
Book the kickoff call
Once the executive is added to Attio, Google Calendar can block time for a kickoff meeting. The meeting is on the calendar before anyone has to schedule it.
Report won deals
Google Sheets can add each won deal to a running sheet. Sales leaders can check results without asking anyone for a report.

How the data usually flows between Attio, Freshworks CRM (Freshsales Suite) and Pipedrive

See how information moves automatically from your inbound enquiries through AI sorting and your sales pipeline to your relationship tracker.

Freshworks CRM (Freshsales Suite)
Freshworks CRM (Freshsales Suite)
The moment a new contact is saved in Freshworks CRM, the automation starts. Nobody has to check for new enquiries by hand.
Enquiry arrives
Pipedrive
Pipedrive
AI first works out the contact's tier and company domain. The sorted lead then appears in Pipedrive so a sales rep can reach out quickly.
Sorted into leads
Attio
Attio
The contact also goes into Attio, so the company and its key people are logged for relationship planning.
Company logged
Freshworks CRM (Freshsales Suite)
Freshworks CRM (Freshsales Suite)
Once the deal is won in Pipedrive, the client account is ready in Freshworks CRM. The support team can start onboarding without asking for details.
Onboarding starts
ai-icon
Fully Automated
Once set up, your data moves seamlessly
between Attio, Freshworks CRM (Freshsales Suite) and Pipedrive.
Attio
Freshworks CRM (Freshsales Suite)
Pipedrive
One continuous flow, Zero extra effort.

Steps to connect Attio, Freshworks CRM (Freshsales Suite) and Pipedrive

  1. Log in to Integrately
  2. Search and select Attio and Freshworks CRM (Freshsales Suite)
  3. Pick a ready 1-click automation or select the desired trigger-action pair
  4. Securely connect your Attio & Freshworks CRM (Freshsales Suite) accounts
  5. Add Pipedrive in the next steps of your workflow
  6. Map the fields across all three apps
  7. Test it, then switch it on Done

Supported triggers and actions

A trigger is what starts the automation. An action is what it does next. Mix any of these across the three apps.

Attio
Attio Triggers & Actions
Instant
List entry is created in Attio
Triggers the automation when a new list entry is created
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Instant
List entry is deleted in Attio
Triggers the automation when a list entry is deleted
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Instant
Record is created in Attio
Triggers the automation when a new record is created
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Instant
Record is updated in Attio
Triggers the automation when a record is updated
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Instant
Record is deleted in Attio
Triggers the automation when a record is deleted
Try it →
Instant
Task is created in Attio
Triggers the automation when a new task is created
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Instant
Task is updated in Attio
Triggers the automation when a task is updated
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Instant
Task is deleted in Attio
Triggers the automation when a task is deleted
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Create list in Attio
Creates a new list
Try it →
Create note in Attio
Creates a new note
Try it →
Create task in Attio
Creates a new task
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Create record in Attio
Creates a new record
Try it →
Search record in Attio
Searches for a record
Try it →
Freshworks CRM (Freshsales Suite)
Freshworks CRM (Freshsales Suite) Triggers & Actions
Contact is created in Freshworks CRM (Freshsales Suite)
Triggers the automation when a new contact is created
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Contact is updated in Freshworks CRM (Freshsales Suite)
Triggers the automation when a contact is updated
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Deal is updated in Freshworks CRM (Freshsales Suite)
Triggers the automation when a deal is updated
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Deal is created in Freshworks CRM (Freshsales Suite)
Triggers the automation when a deal is created
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Task is created in Freshworks CRM (Freshsales Suite)
Triggers the automation when a new task is created
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Account is created in Freshworks CRM (Freshsales Suite)
Triggers the automation when a new account is created
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Account is updated in Freshworks CRM (Freshsales Suite)
Triggers the automation when an account is updated
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Search contact in Freshworks CRM (Freshsales Suite)
Finds and retrieves contact information
Try it →
Create product in Freshworks CRM (Freshsales Suite)
Adds a new product to the CRM
Try it →
Create contact in Freshworks CRM (Freshsales Suite)
Adds a new contact to the database
Try it →
Search contact by email in Freshworks CRM (Freshsales Suite)
Finds and retrieves contact information using their email address
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Update contact in Freshworks CRM (Freshsales Suite)
Updates contact information with new details
Try it →
Search contact by phone number in Freshworks CRM (Freshsales Suite)
Finds information about a contact using the phone number
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Get contact by id in Freshworks CRM (Freshsales Suite)
Retrieves a contact's information based on their id
Try it →
Add note to a contact in Freshworks CRM (Freshsales Suite)
Adds a note to a contact
Try it →
Create task for contact in Freshworks CRM (Freshsales Suite)
Creates a task to follow up with a contact
Try it →
Delete contact in Freshworks CRM (Freshsales Suite)
Removes a contact from the address book
Try it →
Create deal in Freshworks CRM (Freshsales Suite)
Generates a new deal with
Try it →
Get deal by id in Freshworks CRM (Freshsales Suite)
Retrieves a deal by its id
Try it →
Search deal by name in Freshworks CRM (Freshsales Suite)
Searches for a deal by its name with
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Create task for deal in Freshworks CRM (Freshsales Suite)
Creates a new task for a particular deal
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Add note to a deal in Freshworks CRM (Freshsales Suite)
Adds a note to a deal
Try it →
Update deal in Freshworks CRM (Freshsales Suite)
Updates deal information based on new criteria or changes
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Create or Update contact in Freshworks CRM (Freshsales Suite)
Adds or update contact information
Try it →
Create account in Freshworks CRM (Freshsales Suite)
Generates a new account
Try it →
Create task for an account in Freshworks CRM (Freshsales Suite)
Creates a task to follow up with a account
Try it →
Get account by id in Freshworks CRM (Freshsales Suite)
Retrieves account information based on the account id
Try it →
Search account by name in Freshworks CRM (Freshsales Suite)
Searches for an account using the name
Try it →
Add note to an account in Freshworks CRM (Freshsales Suite)
Adds a note to the account without manual input
Try it →
Mark task as completed in Freshworks CRM (Freshsales Suite)
Marks the task as completed
Try it →
Get task by id in Freshworks CRM (Freshsales Suite)
Retrieves a task using its id
Try it →
Pipedrive
Pipedrive Triggers & Actions
Instant
Project is created in Pipedrive
Triggers the automation when a new Project is added
Try it →
Instant
Project is updated in Pipedrive
Triggers the automation when a Project is updated
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Instant
Project is deleted in Pipedrive
Triggers the automation when a Project is deleted
Try it →
Instant
Activity is created in Pipedrive
Triggers the automation when a new activity is created
Try it →
Instant
Activity is updated in Pipedrive
Triggers the automation when an activity is updated
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Activity matches filter in Pipedrive
Try it →
Instant
Deal is created in Pipedrive
Triggers the automation when a deal is created
Try it →
Instant
Deal is updated in Pipedrive
Triggers the automation when a deal is updated
Try it →
Deal matches filter in Pipedrive
Try it →
Instant
Deal stage is updated in Pipedrive
Triggers the automation when a deal stage is updated
Try it →
Instant
Lead is created in Pipedrive
Triggers the automation when a new lead is created
Try it →
Instant
Lead is updated in Pipedrive
Triggers the automation when a new lead is created
Try it →
Instant
Note is created in Pipedrive
Triggers the automation when a new note is created
Try it →
Instant
Note is updated in Pipedrive
Triggers the automation when a note is updated
Try it →
Instant
Organization is created in Pipedrive
Triggers the automation when a new organization is created
Try it →
Instant
Organization is updated in Pipedrive
Triggers the automation when any organization's profile is modified
Try it →
Organization matches filter in Pipedrive
Try it →
Instant
Person is created in Pipedrive
Triggers the automation when a new person is created
Try it →
Instant
Person is updated in Pipedrive
Triggers the automation when a person's profile is updated
Try it →
Person matches filter in Pipedrive
Triggers the automation when a person matches a specified filter
Try it →
Instant
Product is added in Pipedrive
Triggers the automation when a new product is added
Try it →
Instant
Product is deleted in Pipedrive
Triggers the automation when a product is deleted
Try it →
Instant
Product is updated in Pipedrive
Triggers the automation when a product is updated
Try it →
Create activity in Pipedrive
Generates a new activity or task
Try it →
Update activity in Pipedrive
Updates the activity with the latest information
Try it →
Get activity by id in Pipedrive
Retrieves details of an activity using ID
Try it →
Delete activity in Pipedrive
Deletes an activity
Try it →
Create deal in Pipedrive
Generates a new deal
Try it →
Update deal in Pipedrive
Updates deal information based on new criteria or changes
Try it →
Search deal in Pipedrive
Searches for a deal
Try it →
Get deal by id in Pipedrive
Retrieves a deal by its id
Try it →
Convert deal to lead in Pipedrive
Converts a deal into a lead
Try it →
Get deal conversion status in Pipedrive
Retrieves the conversion status of a deal
Try it →
Add product to deal in Pipedrive
Adds selected product to a deal
Try it →
Get products of deal in Pipedrive
Retrieves products associated with a deal
Try it →
Add participant to deal in Pipedrive
Adds a participant to a deal
Try it →
Get Participants by Deal Id in Pipedrive
Retrieves participants associated with a deal id
Try it →
Create lead in Pipedrive
Generates new leads for potential customers
Try it →
Convert lead to deal in Pipedrive
Converts a lead into a deal
Try it →
Get lead conversion status in Pipedrive
Retrieves the conversion status of a lead
Try it →
Search lead in Pipedrive
Searches for a lead
Try it →
Delete deal in Pipedrive
Deletes a deal
Try it →
Create organization in Pipedrive
Generates a new organization
Try it →
Update organization in Pipedrive
Updates organization information
Try it →
Search organization in Pipedrive
Finds and retrieves information about a organization
Try it →
Get organization by id in Pipedrive
Retrieves details of an organization using ID
Try it →
Delete organization in Pipedrive
Deletes an organization
Try it →
Create person in Pipedrive
Generates a new person
Try it →
Update person in Pipedrive
Updates the information of a person
Try it →
Search person in Pipedrive
Retrieves information about a person
Try it →
Get person by id in Pipedrive
Retrieves a person's information by their id
Try it →
Delete person in Pipedrive
Deletes a person
Try it →
Create product in Pipedrive
Generates and launch new products
Try it →
Update product in Pipedrive
Updates product information
Try it →
Search product in Pipedrive
Searches for a product
Try it →
Get product by id in Pipedrive
Retrieves product information using its id
Try it →
Get product variations in Pipedrive
Retrieves variations of a product
Try it →
Delete product in Pipedrive
Deletes a product
Try it →
Add follower in Pipedrive
Increase your follower count
Try it →
Create note in Pipedrive
Creates a new note in the particular format
Try it →
Update note in Pipedrive
Updates a note with new information
Try it →
Search note in Pipedrive
Searches for a note
Try it →
Attach file in Pipedrive
Uploads and save the selected file to a task
Try it →
Get user by id in Pipedrive
Retrieves user information using their id
Try it →
Search user by email in Pipedrive
Searches for a user using email address
Try it →
Search user by name in Pipedrive
Searches for a user using the name
Try it →

Who this setup is for

Enterprise sales teams
Enterprise sales teams
Inbound lead teams
Inbound lead teams
Investment and partnership teams
Investment and partnership teams
Corporate account managers
Corporate account managers
📋 Enterprise sales teams
Won deals sit waiting while someone sets up the client account. This setup opens the account in Freshworks CRM and adds the executive to Attio when the deal closes.
🎙️ Inbound lead teams
New enquiries need a quick reply before the lead goes cold. This setup sorts each contact with AI and sends the strong ones to Pipedrive.
🔁 Investment and partnership teams
Promising companies get found in Attio, then copied into other tools by hand. This setup sends each new prospect to Freshworks CRM for outreach and creates a Pipedrive lead.
🗂️ Corporate account managers
Large clients often have several divisions tracked in separate tools. This setup creates the matching organization in Pipedrive and company in Attio when the account is set up.
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Everything this automation handles for you

Everything this automation handles for you
No double entries
If the same contact comes in twice, the automation updates the existing one. You never end up with two copies.
Tries again if a step fails
If a step does not go through, the automation tries again. Nothing is left half-done for you to fix.
Runs only for closed deals
Only deals marked Closed Won get the full setup. Smaller or still-open deals are skipped.
Adds context before you reply
AI reads each new contact and adds its tier and company domain. You see who matters most before you reach out.

Why choose Integrately to automate Attio + Freshworks CRM (Freshsales Suite) + Pipedrive

Build and manage your Attio + Freshworks CRM (Freshsales Suite) + Pipedrive automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Attio + Freshworks CRM (Freshsales Suite) + Pipedrive with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
Price Comparison with Popular Alternatives
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Prefer to connect just two apps? Explore each combination separately

Attio
Freshworks CRM (Freshsales Suite)
Attio + Freshworks CRM (Freshsales Suite)
Send new Attio prospects into Freshworks CRM as contacts ready for outreach.
Explore Integrations
Freshworks CRM (Freshsales Suite)
Pipedrive
Freshworks CRM (Freshsales Suite) + Pipedrive
Turn new Freshworks CRM contacts into Pipedrive leads for sales follow-up.
Explore Integrations
Attio
Pipedrive
Attio + Pipedrive
Create a Pipedrive lead for each new prospect added in Attio.
Explore Integrations

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Questions people ask

Can Pipedrive deal wins automatically create client accounts in Freshworks CRM (Freshsales Suite) and add the executive to Attio?
Frequently Asked Questions
Yes, Integrately has a ready workflow to create a client account in Freshworks CRM (Freshsales Suite) and add the executive to Attio when a deal stage changes in Pipedrive. When a deal stage is updated in Pipedrive, Integrately creates the account in Freshworks CRM and adds the executive contact to Attio so onboarding can start.
Can Integrately celebrate closed-won enterprise deals in Slack while setting up accounts in Freshworks CRM and Attio?
Frequently Asked Questions
Can new Freshworks CRM contacts be sorted by AI and sent to Pipedrive as leads automatically?
Frequently Asked Questions
If I add a prospect in Attio, can it also create a contact in Freshworks CRM and a lead in Pipedrive?
Frequently Asked Questions
Does creating a new account in Freshworks CRM (Freshsales Suite) also create an organization in Pipedrive and a company in Attio?
Frequently Asked Questions
Do I need coding skills to connect Attio, Freshworks CRM (Freshsales Suite) and Pipedrive?
Frequently Asked Questions
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