RPM Calculator
Revenue
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Impressions
RPM
$
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It is important to track the revenue earned against each impression to understand the effectiveness of your campaigns. The RPM calculator gives you an estimate of the revenue you could earn from 1000 impressions.
How to calculate RPM?
Revenue Per Thousand Formula
| RPM = | Total Revenue |
| Total Measured Impressions |
Here,
- RPM: Revenue per Mille (M is the roman numeral for 1000)
- Impressions: The number of times an ad is shown
- Revenue: The amount of money generated from ads
- Total Revenue: The total amount of revenue generated from ads
- Total Measured Impressions: The total number of impressions measured, irrespective of whether the ad was clicked or not.
What Does RPM Mean?
RPM (Revenue per Mille) is a metric to measure the effectiveness of online advertising based on the revenue generated against thousand impressions (or views).
For example, if you earned $100 from 1,000 views, then
| RPM = | $10 | = $0.10 |
| 1000 |
It helps you determine:
- Whether or not you should continue spending money on an ad campaign, and
- How much you might be able to earn from future impressions.
The higher the RPM number, the more effective the campaign.
Frequently Asked Questions
What does RPM stand for?
RPM stands for Revenue Per Mille, is a metric that calculates the revenue generated per thousand impressions.
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