CPD (cost-per-day) Calculator

How to Calculate CPD (Cost Per Day)

CPD Formula

Here,

• Cost per Day: The amount you're spending per day on ads
• Total Ad Spend: The total amount you've spent on ads to date
• Total number of days: The total number of days you've been running ads

What Does CPD (Cost Per Day) Mean?

It is a time-based pricing method, where you are charged a set price for showing your advertisement every day.

It differs from the traditional CPC (Cost-Per-Click) or CPM (Cost-Per-Thousand Impressions) pricing models that charge you according to how many times your ad is clicked or seen.

It gives you an idea of how much you're spending each day to reach your target audience.

For example, if you book an ad campaign on an e-commerce website and agree to pay $1000 to display your ads on their 'Electronic Gadgets' page for 10 days, then

When to Use CPD Deals

CPD deals are often used by :

• Companies who want to have a constant presence on a website, or
• Those who want to ensure their ads reach the maximum audience

Since CPD deals are time-based, they can be a good choice for short-term campaigns or businesses with tight budgets.

However, it's important to remember that CPD deals usually have a lower click-through rate than traditional CPC or CPM deals.

So, if you're looking for a high volume of clicks, then a CPD deal may not be the best option.

Tips for using CPD deals:

1. Budget: When budgeting, always keep in mind your CPD. That way you'll know your daily budget and won't go over budget.
2. High Traffic: Ensure that the website you're advertising on has a high traffic volume.
3. Scale: Scale your campaigns appropriately based on your CPD. Do not scale too high, else you could quickly exceed your budget.
4. Cost-effective: Compare CPD deals with traditional CPC or CPM deals and check which one is cost-effective
5. Terms and Conditions: Always read the terms and conditions of any CPD deal before signing up.

Now that you know what CPD (Cost Per Day) means, you can use our calculator to find out how much it will cost you to run a campaign for a specific number of days.