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    Zendesk vs Hubspot: Which One is For You? | Integrately

    By Abhishek A Agrawal
    June 2, 2022
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      What is the Main Difference Between Zendesk and Hubspot

      The main difference between Zendesk and Hubspot is that Zendesk is a sales and customer support platform while Hubspot is an inbound marketing tool that helps businesses grow better with sales, service, marketing, content management, and operations..

      Zendesk is  designed to help customer support teams provide excellent customer service. It offers features such as a knowledge base, self-service portal, and community forums.
      Hubspot, on the other hand, is designed to help sales and marketing teams generate leads and close deals. It offers features such as lead capture forms, email marketing, and social media monitoring.

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      Zendesk vs Hubspot: Feature-wise Comparison

      Features Zendesk HubSpot
      Concept Zendesk is a customer service platform HubSpot is an inbound sales and marketing tool
      Application Primarily used by customer service teams Used mostly by sales and marketing teams
      CRM
      Alerts/ Escalation
      Routing
      Email management
      Document Storage
      Multichannel communication
      SLA (Service Level Agreement) Management
      Ticket Management
      Workflow Configuration
      Mobile App Available in Android and iOS
      Pricing For Service:
      Suite Team : $49
      Suite Growth: $79
      Suite Professional: $99
      Suite Enterprise: $150
      Customized: $215 onwards

      For Sales:
      Sell Team: $19
      Sell Professional: $49
      Sell Enterprise: $99
      Ranges between $23 to $5000 per month (depending on the Hub/ Bundle)
      Freemium model
      Only 14 day free trial

      Zendesk vs Hubspot: Detailed comparison

      All in one solution and CRM

      Zendesk‘s CRM is designed to help customer support teams provide excellent customer service.

      On the other hand, HubSpot‘s CRM platform is designed to help sales and marketing teams generate leads and close deals.

      🏆 Winner: HubSpot

      Ease of Use

      Zendesk is easier to use as it offers a simple and user-friendly interface. 

      HubSpot‘s interface is a bit complex and requires some learning time.

      🏆 Winner: Zendesk

      Marketing

      Zendesk  provides a knowledge base and community forums for marketing.

      On the contrary, HubSpot‘s marketing features include lead capture forms, email marketing, social media monitoring, etc. which helps businesses generate leads and close deals.

      🏆 Winner: HubSpot

      Sales

      Zendesk primarily focuses on support rather than sales.

      Whereas, HubSpot‘s sales features include a lead management system, contact management, email tracking, etc. which helps businesses close deals.

      🏆 Winner: HubSpot

      Support

      Zendesk‘s support features include a ticketing system, workflow configuration, mobile app, etc. which helps businesses provide excellent customer service.

                            Image Courtesy : Zendesk

      HubSpot‘s service hub offers features such as a knowledge base, self-service portal, and community forums.

      🏆 Winner: Zendesk

      Customer Service Efficiency

      Zendesk focuses on delivering excellent customer service by offering features such as a ticketing system, workflow configuration, mobile app, etc.

      HubSpot Service Hub includes a comprehensive list of tools to help agents be more productive, including customer service automation, SLA management, omni-channel messaging, a mobile inbox, and a customer portal. Furthermore, with HubSpot Service Hub’s link to marketing and sales activities let s you have full context when offering real service experiences.

      🏆 Winner: HubSpot

      Customer portal

      Zendesk also offers a customer portal that helps businesses keep track of customer interactions and provides a knowledge base, self-service portal, and community forums. And, it is available in all of its tiers.

      HubSpot offers a customer portal that helps businesses manage their customer interactions in one place. However, it is available only in the Professional and Enterprise plan.

      🏆 Winner: Zendesk

      Customizability

      Zendesk is highly customizable. It offers a wide range of customization options that help businesses tailor the platform to their specific needs.

      On the other hand, HubSpot is not as customizable as Zendesk. HubSpot offers a limited number of customization options in its Sales and Marketing plans.

      🏆 Winner: Zendesk

      Extensibility

      Zendesk has over 1,200 applications in its app directory. The majority of these integrations are for Zendesk’s support features, but they have fewer than 100 applications for their sales and chat capabilities.

      HubSpot provides over 1,000 different applications through its directory, including more than 100 service-based applications. The most popular customer support apps are Facebook Messenger, SurveyMonkey, and Intercom.

      🏆 Winner: HubSpot

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      Zendesk vs Hubspot: Pricing

      Now that  we’ve talked about the main difference between Zendesk and Hubspot, let’s take a look at how they compare when it comes to pricing.

      Zendesk Pricing

      Zendesk offers 2 packages to choose from:

      Zendesk Service

      This package provides everything needed for best in class service. It comes in 3 variations (as shown below)

      Monthly Plan:

      • Suite Team : $59 per agent per month
      • Suite Growth: $99 per agent per month
      • Suite Professional: $125 per agent per month

      The annual pricing comes with a discount ( as given below)

      Annual Plan:

      • Suite Team : $49 per agent per month
      • Suite Growth: $79  per agent per month
      • Suite Professional: $99  per agent per month

      Besides, if offers special enterprise packages:

      Monthly

      • Suite Enterprise: $199per agent per month

      Annual (at a discounted rate)

      • Suite Enterprise: $150 per agent per month
      • Customized: $215 onwards

      Zendesk Sales

      This package provides modern sales solution for your needs in 3 packages as:

      Monthly Plan:

      • Sell Team : $19 per user per month
      • Sell Professional : $49 per user per month
      • Suite Enterprise: $99 per user per month
      • Suite Elite: $199 per user per month

      Annual Plan (at a discounted rate):

      • Sell Team : $25 per user per month
      • Sell Professional : $59 per user per month
      • Suite Enterprise: $125 per user per month
      • Suite Elite: $249 per user per month

      Zendesk also has a tool named Reach that is included in the Zendesk Sales Suite or available as an add-on to Zendesk Sell. It automates the tedious process of finding leads and keeping prospects interested. It comes in the following packages:

      Monthly (discounted)

      • Reach Basic: $30 per user per month
      • Reach Standard: $70 per user per month
      • Reach Advanced: $90 per user per month

      Annual (discounted)

      • Reach Basic: $27 per user per month
      • Reach Standard: $63 per user per month
      • Reach Advanced:  $81 per user per month

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      HubSpot Pricing

      HubSpot provides a free package to start with, that includes the basic tools(as shown below)

      Besides the free tools,it offers 5 products to choose from  :

      Marketing

      It provides marketing tools that help you capture leads and turn them into customers. The plans vary depending on the number of marketing contacts provided and the tools included (as shown below) 

      Monthly pricing plan:

      • Starter: $50/Month
      • Professional: $890/Month
      • Enterprise: $3200/Month

      Annual pricing plan:

      • Starter: $45/Month
      • Professional: $800/Month
      • Enterprise: $3200/Month

      Click here for detailed comparison of plans.

      Sales

      It’s the CRM that helps you organize your data and close deals faster. The price for this Hub varies depending on the number of paid users.

      Monthly pricing plan:

      • Starter: $50/Month
      • Professional: $500/Month
      • Enterprise: $1200/Month

      Annual pricing plan:

      • Starter: $45/Month
      • Professional: $450/Month
      • Enterprise: $3200/Month

      Click here for detailed comparison of plans.

      Customer Service

      This hub helps in providing a better service to your customers. Its price varies depending on the number of paid users.

      Monthly pricing plan:

      • Starter: $50/Month
      • Professional: $400/Month
      • Enterprise: $1200/Month

      Annual pricing plan:

      • Starter: $45/Month
      • Professional: $360/Month
      • Enterprise: $1200/Month

      Click here for detailed comparison of plans.

      CMS

      It provides all the necessary tools to build and scale a data-driven website and grow business.

      Monthly pricing plan:

      • Starter: $25/Month
      • Professional: $400/Month
      • Enterprise: $1200/Month

      Annual pricing plan:

      • Starter: $23/Month
      • Professional: $360/Month
      • Enterprise: $1200/Month

      Click here for detailed comparison of plans.

      Operations

      This hub provides tools to connect your apps, sync and clean customer data, and automate business processes.

      Monthly pricing plan:

      • Starter: $50/Month
      • Professional: $800/Month
      • Enterprise: $2000/Month

      Annual pricing plan:

      • Starter: $45/Month
      • Professional: $720/Month
      • Enterprise: $2000/Month

      Click here for detailed comparison of plans.

      Bundles

      Besides these individual tools, HubSpot also lets you combine them to form Bundles.

      • CRM Starter Suite: It provides all the Hubs at a discounted price ranging from $45 to $5000 per month.

        Click here for detailed comparison of plans.

      • Customized: You can also customize your bundle and opt for only those hubs required for your business. It can cost you from $50/month to $5000/month.

        Click here for detailed comparison of plans.

      Besides the bundles, you can also customize and enhance your plan with the following add-ons:

      • Business Units add-on
      • Domains Limit Increase
      • Dedicated IP 
      • Transcription Limit Increase
      • Transactional Email add-on
      • Sandbox limit increase
      • List limit increase

      Zendesk vs Hubspot: Integrations

      Native integrations are essential for any CRM because they make it easy to connect your software with the rest of your business ecosystem. 

      Both the tools offer a wide variety of native integrations.

      Zendesk Integrations

      Formspree

      Census

      SupportLogic

      Stream

      Shopify

      Geckoboard

      Mailchimp

      HubSpot Sales Integrations

      Outlook

      Gmail

      Slack

      LinkedIn Sales Navigator

      Callrail

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      • Creating contact/user
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      • Setting up autoresponders,
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      Is Zendesk or Hubspot Better? The Bottom Line

      In conclusion, both Zendesk and Hubspot are great options for customer service software, with Hubspot having a slight edge in terms of features. However, the pricing is where Zendesk shines, as it is much more affordable than Hubspot. Both platforms have a wide range of integrations, making them compatible with many other programs. 

      So, which one should you choose? The answer is it depends on your needs. If you want a comprehensive customer relationship management (CRM) system as well as help desk software, HubSpot is a good choice. If you’re looking for something more focused on customer service and support, Zendesk is the better option. As far as integrations go, both platforms offer a wide range of options, so you’ll be able to find one that meets your specific needs.

      In case you are still unsure,  we recommend taking advantage of the free trial offered by both companies to get a better feel for which one is the best fit for your business.

      Author - Abhishek A Agrawal
      Abhishek is the founder of Integrately, CompanyHub, and Dreamwares. He is passionate about technology and entrepreneurship. He is always looking to leverage technology for the growth of the business. He has a deep understanding of how businesses work and uses this knowledge to build products that help entrepreneurs grow their businesses.
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