8  min read

Zendesk vs Hubspot: Which One is For You? | Integrately

Abhishek Agrawal
By Abhishek A Agrawal
June 2, 2022
Table of Contents

    What is the Main Difference Between Zendesk and Hubspot

    The main difference between Zendesk and Hubspot is that Zendesk is a sales and customer support platform while Hubspot is an inbound marketing tool that helps businesses grow better with sales, service, marketing, content management, and operations..

    Zendesk is  designed to help customer support teams provide excellent customer service. It offers features such as a knowledge base, self-service portal, and community forums.
    Hubspot, on the other hand, is designed to help sales and marketing teams generate leads and close deals. It offers features such as lead capture forms, email marketing, and social media monitoring.

    Integrate Zendesk With 750+ Apps In 1 Click

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    Zendesk vs Hubspot: Feature-wise Comparison

    Features Zendesk HubSpot
    Concept Zendesk is a customer service platform HubSpot is an inbound sales and marketing tool
    Application Primarily used by customer service teams Used mostly by sales and marketing teams
    CRM
    Alerts/ Escalation
    Routing
    Email management
    Document Storage
    Multichannel communication
    SLA (Service Level Agreement) Management
    Ticket Management
    Workflow Configuration
    Mobile App Available in Android and iOS
    Pricing For Service:
    Suite Team : $49
    Suite Growth: $79
    Suite Professional: $99
    Suite Enterprise: $150
    Customized: $215 onwards

    For Sales:
    Sell Team: $19
    Sell Professional: $49
    Sell Enterprise: $99
    Ranges between $23 to $5000 per month (depending on the Hub/ Bundle)
    Freemium model
    Only 14 day free trial

    Zendesk vs Hubspot: Detailed comparison

    All in one solution and CRM

    Zendesk‘s CRM is designed to help customer support teams provide excellent customer service.

    Zendesk‘s CRM

    On the other hand, HubSpot‘s CRM platform is designed to help sales and marketing teams generate leads and close deals.

    🏆 Winner: HubSpot

    Ease of Use

    Zendesk is easier to use as it offers a simple and user-friendly interface. 

    HubSpot‘s interface is a bit complex and requires some learning time.

    🏆 Winner: Zendesk

    Marketing

    Zendesk  provides a knowledge base and community forums for marketing.

    On the contrary, HubSpot‘s marketing features include lead capture forms, email marketing, social media monitoring, etc. which helps businesses generate leads and close deals.

    Spot's marketing features

    🏆 Winner: HubSpot

    Sales

    Zendesk primarily focuses on support rather than sales.

    Whereas, HubSpot‘s sales features include a lead management system, contact management, email tracking, etc. which helps businesses close deals.

    HubSpot's sales features

    🏆 Winner: HubSpot

    Support

    Zendesk‘s support features include a ticketing system, workflow configuration, mobile app, etc. which helps businesses provide excellent customer service.

    Zendesk workflow

                          Image Courtesy : Zendesk

    HubSpot‘s service hub offers features such as a knowledge base, self-service portal, and community forums.

    HubSpot's service

    🏆 Winner: Zendesk

    Customer Service Efficiency

    Zendesk focuses on delivering excellent customer service by offering features such as a ticketing system, workflow configuration, mobile app, etc.

    HubSpot Service Hub includes a comprehensive list of tools to help agents be more productive, including customer service automation, SLA management, omni-channel messaging, a mobile inbox, and a customer portal. Furthermore, with HubSpot Service Hub’s link to marketing and sales activities let s you have full context when offering real service experiences.

    🏆 Winner: HubSpot

    Customer portal

    Zendesk also offers a customer portal that helps businesses keep track of customer interactions and provides a knowledge base, self-service portal, and community forums. And, it is available in all of its tiers.

    HubSpot offers a customer portal that helps businesses manage their customer interactions in one place. However, it is available only in the Professional and Enterprise plan.

    🏆 Winner: Zendesk

    Customizability

    Zendesk is highly customizable. It offers a wide range of customization options that help businesses tailor the platform to their specific needs.

    Zendesk customizable

    On the other hand, HubSpot is not as customizable as Zendesk. HubSpot offers a limited number of customization options in its Sales and Marketing plans.

    🏆 Winner: Zendesk

    Extensibility

    Zendesk has over 1,200 applications in its app directory. The majority of these integrations are for Zendesk’s support features, but they have fewer than 100 applications for their sales and chat capabilities.

    Zendesk Extensibility

    HubSpot provides over 1,000 different applications through its directory, including more than 100 service-based applications. The most popular customer support apps are Facebook Messenger, SurveyMonkey, and Intercom.

    HubSpot's App Marketplace

    🏆 Winner: HubSpot

    Integrate Hubspot With 750+ Apps In 1 Click

    No Learning Curve. Built For Non-techies.

    Zendesk vs Hubspot: Pricing

    Now that  we’ve talked about the main difference between Zendesk and Hubspot, let’s take a look at how they compare when it comes to pricing.

    Zendesk Pricing

    Zendesk offers 2 packages to choose from:

    Zendesk Service

    This package provides everything needed for best in class service. It comes in 3 variations (as shown below)

    Monthly Plan:

    • Suite Team : $59 per agent per month
    • Suite Growth: $99 per agent per month
    • Suite Professional: $125 per agent per month

    The annual pricing comes with a discount ( as given below)

    Annual Plan:

    • Suite Team : $49 per agent per month
    • Suite Growth: $79  per agent per month
    • Suite Professional: $99  per agent per month
    Zendesk Service Plan

    Besides, if offers special enterprise packages:

    Monthly

    • Suite Enterprise: $199per agent per month

    Annual (at a discounted rate)

    • Suite Enterprise: $150 per agent per month
    • Customized: $215 onwards
    Zendesk Suite Enterprise

    Zendesk Sales

    This package provides modern sales solution for your needs in 3 packages as:

    Monthly Plan:

    • Sell Team : $19 per user per month
    • Sell Professional : $49 per user per month
    • Suite Enterprise: $99 per user per month
    • Suite Elite: $199 per user per month

    Annual Plan (at a discounted rate):

    • Sell Team : $25 per user per month
    • Sell Professional : $59 per user per month
    • Suite Enterprise: $125 per user per month
    • Suite Elite: $249 per user per month
    Zendesk Sell Plans

    Zendesk also has a tool named Reach that is included in the Zendesk Sales Suite or available as an add-on to Zendesk Sell. It automates the tedious process of finding leads and keeping prospects interested. It comes in the following packages:

    Monthly (discounted)

    • Reach Basic: $30 per user per month
    • Reach Standard: $70 per user per month
    • Reach Advanced: $90 per user per month

    Annual (discounted)

    • Reach Basic: $27 per user per month
    • Reach Standard: $63 per user per month
    • Reach Advanced:  $81 per user per month
    Zendesk Reach Tool

    8 Million+ Ready Automations
    For 750+ Apps

    HubSpot Pricing

    HubSpot provides a free package to start with, that includes the basic tools(as shown below)

    HubSpot Pricing

    Besides the free tools,it offers 5 products to choose from  :

    Marketing

    It provides marketing tools that help you capture leads and turn them into customers. The plans vary depending on the number of marketing contacts provided and the tools included (as shown below) 

    Monthly pricing plan:

    • Starter: $50/Month
    • Professional: $890/Month
    • Enterprise: $3200/Month

    Annual pricing plan:

    • Starter: $45/Month
    • Professional: $800/Month
    • Enterprise: $3200/Month

    Click here for detailed comparison of plans.

    Sales

    It’s the CRM that helps you organize your data and close deals faster. The price for this Hub varies depending on the number of paid users.

    Monthly pricing plan:

    • Starter: $50/Month
    • Professional: $500/Month
    • Enterprise: $1200/Month

    Annual pricing plan:

    • Starter: $45/Month
    • Professional: $450/Month
    • Enterprise: $3200/Month

    Click here for detailed comparison of plans.

    Customer Service

    This hub helps in providing a better service to your customers. Its price varies depending on the number of paid users.

    Monthly pricing plan:

    • Starter: $50/Month
    • Professional: $400/Month
    • Enterprise: $1200/Month

    Annual pricing plan:

    • Starter: $45/Month
    • Professional: $360/Month
    • Enterprise: $1200/Month

    Click here for detailed comparison of plans.

    CMS

    It provides all the necessary tools to build and scale a data-driven website and grow business.

    Monthly pricing plan:

    • Starter: $25/Month
    • Professional: $400/Month
    • Enterprise: $1200/Month

    Annual pricing plan:

    • Starter: $23/Month
    • Professional: $360/Month
    • Enterprise: $1200/Month

    Click here for detailed comparison of plans.

    Operations

    This hub provides tools to connect your apps, sync and clean customer data, and automate business processes.

    Monthly pricing plan:

    • Starter: $50/Month
    • Professional: $800/Month
    • Enterprise: $2000/Month

    Annual pricing plan:

    • Starter: $45/Month
    • Professional: $720/Month
    • Enterprise: $2000/Month

    Click here for detailed comparison of plans.

    Bundles

    Besides these individual tools, HubSpot also lets you combine them to form Bundles.

    • CRM Starter Suite: It provides all the Hubs at a discounted price ranging from $45 to $5000 per month.

      Click here for detailed comparison of plans.

    • Customized: You can also customize your bundle and opt for only those hubs required for your business. It can cost you from $50/month to $5000/month.

      Click here for detailed comparison of plans.

    Besides the bundles, you can also customize and enhance your plan with the following add-ons:

    • Business Units add-on
    • Domains Limit Increase
    • Dedicated IP 
    • Transcription Limit Increase
    • Transactional Email add-on
    • Sandbox limit increase
    • List limit increase

    Zendesk vs Hubspot: Integrations

    Native integrations are essential for any CRM because they make it easy to connect your software with the rest of your business ecosystem. 

    Both the tools offer a wide variety of native integrations.

    Zendesk Integrations

    Formspree

    Census

    SupportLogic

    Stream

    Shopify

    Geckoboard

    Mailchimp

    HubSpot Sales Integrations

    Outlook

    Gmail

    Slack

    LinkedIn Sales Navigator

    Callrail

    Besides the native integrations, you can also integrate more than 850+ apps with our automation tool – Integrately!

    It helps you automate tasks like:

    • Creating contact/user
    • Send message
    • Setting up autoresponders,
    • Creating tickets
    • Creating Deals

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    Is Zendesk or Hubspot Better? The Bottom Line

    In conclusion, both Zendesk and Hubspot are great options for customer service software, with Hubspot having a slight edge in terms of features. However, the pricing is where Zendesk shines, as it is much more affordable than Hubspot. Both platforms have a wide range of integrations, making them compatible with many other programs. 

    So, which one should you choose? The answer is it depends on your needs. If you want a comprehensive customer relationship management (CRM) system as well as help desk software, HubSpot is a good choice. If you’re looking for something more focused on customer service and support, Zendesk is the better option. As far as integrations go, both platforms offer a wide range of options, so you’ll be able to find one that meets your specific needs.

    In case you are still unsure,  we recommend taking advantage of the free trial offered by both companies to get a better feel for which one is the best fit for your business.

    Abhishek Agrawal
    Author - Abhishek A Agrawal
    Abhishek is the founder of Integrately, CompanyHub, and Dreamwares. He is passionate about technology and entrepreneurship. He is always looking to leverage technology for the growth of the business. He has a deep understanding of how businesses work and uses this knowledge to build products that help entrepreneurs grow their businesses.
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