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    16 Shopify Tips New Store Owners Need to Know in 2022

    By Abhishek A Agrawal
    June 9, 2022

    Anyone who has ever run a business knows that there are always new challenges to face and problems to solve. For small business owners, one of the most daunting tasks is figuring out how to set up and manage an eCommerce store. Luckily, there are platforms like Shopify that make it easy for entrepreneurs to get their businesses online quickly and easily. 

    In this blog post, we’ll share some tips for getting started with Shopify. 

    So if you plan to get the most out of your Shopify store, read on!

    What is Shopify?

    Integrate Shopify With 750+ Apps In 1 Click

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    Why use Shopify

    Shopify is a comprehensive eCommerce platform for you to create and run an online store. Some key features that make Shopify stand out from its competitors include

    • Ease of use: Simple learning curve that even first-time users can master quickly.
    • Feature-rich: Packed with features to create a fully-functional online store. 
    • Flexible: Customize almost every aspect of your online store to match your brand identity. 
    • Fully hosted: No need to worry about technical aspects (like hosting) of running an online store.
    • Extensive App store: Huge app store with over 6,000 apps to add extra features and functionality to your online store.
    • Excellent support: World-class support team to help you out.

    Here Are Some of The Best Shopify Tips New Store Owners Need to Know:

    Being a new store owner,  there are a few things you need to know about Shopify to help get your business off the ground.

    Keep reading  for some essential tips on using Shopify to build and grow your business in 2022.

    Keep Product Titles Simple

    A product title should essentially be simple yet descriptive. It should convey to your  potential customers your product within seconds. 

    For instance, a title like “Outfit” doesn’t give the reader information about what your product is. A better title would be “Short-sleeve T-shirts for boys”.

    Provide Ample Payment Options

    When customers don’t find their preferred payment method, they probably abandon their carts. Avoid this by providing customers with several payment options. Here’s a list of the payment methods and some popular payment gateways supported by Shopify.

    Payment options

    • Netbanking/Credit Card/Debit Card/UPI
    • Bank deposit
    • Money Order
    • Cash on delivery
    • Buy now, pay later
    • Wallets
    • Custom manual payments

    Payment gateway providers

    • PayPal
    • Paytm
    • PayU
    • RazorPay
    • Cashfree
    • Stripe, and much more

    To set up a payment mode for your Shopify customers, access “Settings” on your Shopify admin account and follow the steps:

    For online payments

    • Choose a provider
    • Add payment method
    • Enter your payment gateway account credentials
    • Click the Activate button

    For manual payments

    • Click on “Add manual payment
    • Choose your preferred payment option
    • Mention the details and instructions for customers
    • Click the Activate button
    Shopify payment options

    Besides, you can integrate “Sezzle” with “Shopify” to provide the “Buy now, pay later” option for easy installments. 

    But manual integration requires technical knowledge, numerous steps, and is still prone to errors. So, we bring you an all-in-one solution for your integration needs – Integrately. It requires no programming and takes just a click to set up Shopify integration with 850+ apps.

    However, if you don’t find an app in our database, for instance, Sezzle in this case, you can build custom integrations with Webhooks in Integrately. Unlike some competitors, Integrately provides Webhooks even on the free plan. Start creating Webhook connections with the help of this video.

    Build a Loyalty and Reward Program

    Loyalty and reward programs encourage customers to keep coming back. You can create a sense of community and keep your customers engaged by offering:

    • Loyalty points
    • Exclusive discounts
    • Other perks

    To set up a loyalty program, use apps from the Shopify App Store. Here are our top 5 app suggestions:

    Shopify Loyalty and Reward Program Apps

    Add Social Proof in Product Reviews

    Social proof is essential in building trust with potential customers. It shows prospects that previous customers have liked your products. So, collect reviews and testimonials from past customers or friends who have tried your products. However, do remember to include genuine pictures and videos. Also, don’t make it a sales pitch.

    Types of Social ProofWhere to post?Apps to improve Social Proof
    • Customer reviews and testimonials
    • Endorsements from industry experts
    • Real-time product performance figures
    • Media mentions and authentication
    • User reviews on product pages
    • Create a Featured-In section on the site
    • Social media
    • PPC campaigns
    • Emails
    • Blog posts
    • Loox Reviews
    • Facebook Reviews by Omega
    • Fera.ai
    • Social Sharing Buttons by Zotabox
    • Press Kit Hero, and much more

    Push for Product Reviews

    As seen above, reviews do provide social proof that your product is high-quality. But is it that easy to get product reviews? The answer is, unfortunately, no. You really have to push for them.

    You can do this by: 

    • Offering discounts or coupons in exchange for a review 
    • Asking your customers to fill out a simple form
    • Sending follow-up emails after a purchase has been made 
    • Adding a call-to-action on your product pages
    • Using the Product Reviews app for enhanced customization
    • Using the Product Reviews app for enhanced customization

    Set Up Push Notifications

    Push notifications are an effective marketing tool because they target even those customers that are not actively visiting your store. 

    You can set up push notifications to alert customers about new products, special offers, or anything else that would interest them.

    There are several apps in the Shopify store that you can use to set up push notifications namely:

    Shopify push notifications Apps from App store

    Use 360 Product Viewer

    A 360-degree product viewer gives potential customers a realistic view of your product. Customers can see your product in detail and make an informed decision about the purchase.

    Shopify 360-degree product viewer

    Image credit: Magic 360 Spin

    To add a 360-degree product viewer to your Shopify store, you can use apps like:

    Design Astounding CTA (Call-To-Action)

    The CTA buttons are crucial elements of your website as they bring your prospects down the customer funnel. A CTA should always be 

    • Clear
    • Concise
    • Easy to spot

    Use colors that stand out and ensure that the text is readable.

    For example:

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    For 750+ Apps

    Spread the Word on Social

    Social media is an excellent way to get the word out about your business. Always ensure that you post about your business on social media channels. Also, encourage your friends and followers to share it.

    Adding social share buttons to your product pages makes it even easier for people to share your products. To do so,  simply go to Online Store > Themes > Customize Theme. Select “Show Social Media Icons”. Then add the links to your social media accounts in “Theme Settings” and be done!

    Add social media icons to your Shopify product pages

    Optimize On-Page and Off-Page SEO

    Search engine optimization (SEO) is essential for driving traffic to your new store. Do your research and optimize both on-page and off-page SEO.

    On-page SEO factors

    Title tags

    Meta descriptions

    Alt-text

    Header tags

    Off-page SEO factors

    Link building 

    Social signals

    Display Upselling Offers

    Upselling is a terrific technique to increase your average order value. You can achieve this by proposing offers for relevant products on your product pages.

    For example, if someone is looking at a pair of shoes on your site, you could upsell them with a pair of socks.

    Check out these apps from the Shopify app store that assist you in upselling:

    Upselling apps on Shopify App Store

    Use Drag and Drop Store Tools

    Shopify offers several powerful store-building tools to create beautiful and functional online stores.

    One of the most beneficial features is the drag and drop editor that helps you add, remove, and rearrange elements on your pages.

    To access the drag and drop editor, simply go to Online Store > Themes > Customize Theme.

    Shopify themes

    Retargeting and Follow Up

    Retargeting is a great way to stay top of mind with potential customers. For example, setting up follow-up emails for people who have:

    • Abandoned their cart, or
    • Showed interest in your products earlier.

    The retargeting ads and emails can include things like discount codes or special offers.

    You can apply several marketing strategies by using tools like

    • Facebook Ads
    • Shopify Email
    • Microsoft Smart Shopping
    • Pinterest Ads
    • Snapchat Ads

    To access these tools, visit the “Campaigns” section on your Shopify admin account’s “Marketing” page.

    Steps to create and run a marketing campaign in Shopify

    Include an FAQ Page

    An FAQ page addresses common questions and concerns that potential customers might have. This lowers the number of customer service calls.

    To set up an FAQ page, simply follow the steps:

    • Go to Online Store 
    • Select Pages, and click ‘Add Page’ 
    • Add your questions and answers.
    Steps to add aN FAQ page in Shopify

    Diversify Marketing Platforms

    Don’t put all your eggs in one basket. It’s essential to diversify your marketing efforts and use multiple platforms to drive traffic to your store.

    Some of the most popular marketing channels include:

    • Paid advertising
    • Social media
    • Email marketing
    • Content marketing

    We can help you here as well. Use Integrately to connect your Shopify store to Google Ads, Mailchimp, Google Analytics, and similar apps. Automate your workflows and get the most out of your marketing efforts.

    Use Original Content 

    Original, unique, and catchy content makes you stand out from the competition. It not only gets you loyal customers but also boosts brand recognition and awareness.

    When it comes to your product descriptions, be sure to use original content. Don’t simply copy and paste others’ descriptions. This will not only get you penalized by Google, but it will also turn potential customers away.

    Shopify Tips – Final Thoughts

    When it comes to eCommerce platforms, Shopify is a top choice for online store owners. It offers users a wide range of features and tools that make setting up and managing an online store easy. However, if you’re just starting, the wealth of options can be overwhelming. Keep our tips in mind to make the most of your Shopify store. These tips should help you get started on the right foot so you can start seeing sales come in.

    Author - Abhishek A Agrawal
    Abhishek is the founder of Integrately, CompanyHub, and Dreamwares. He is passionate about technology and entrepreneurship. He is always looking to leverage technology for the growth of the business. He has a deep understanding of how businesses work and uses this knowledge to build products that help entrepreneurs grow their businesses.
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