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    Hubspot vs Mailchimp: Which One is For You? | Integrately

    By Abhishek A Agrawal
    June 10, 2022
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      What is the Main Difference Between Hubspot & Mailchimp

      The main difference between HubSpot and Mailchimp is that HubSpot is an all-in-one marketing platform while Mailchimp is primarily a marketing automation and an email marketing tool.

      HubSpot offers a suite of tools to help with your inbound marketing like website management, blogging, email marketing, automation, analytics, etc. It is thus an all-inclusive digital marketing solution that helps grow your business.

      HubSpot CRM Software & Login Page

      On the contrary,  Mailchimp is an email marketing tool that also provides some basic automation features. It lacks the comprehensive nature of HubSpot and is more suited for businesses that are just starting with digital marketing.

      Mailchimp Sign Up and Login Page

      In this article, we will do a detailed comparison of HubSpot vs Mailchimp to help you decide which is the best tool for your business.

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      Hubspot vs Mailchimp: Feature-wise Comparison

      FeaturesHubSpotMailchimp
      ConceptAn inbound marketing tool that helps you identify leads, nurture them, set up sales funnel, and collect analytical data to track the performance of your campaignsPopular email marketing solution that allows creating a website or launching an Online Store, Build Landing Pages, Customizing and Creating Digital Ads, and getting comprehensive analytics to track campaign performance.
      ApplicationAll-in-one platform that helps with inbound marketing, sales, and customer serviceMostly popular for email marketing but also provides automation, landing pages, digital ads, eCommerce integrations, reporting and analytics, and more
      ReportsAt-a-glance dashboardMultiple personalized dashboards for different purposes
      Social CRM
      Drag and Drop Email editor
      Landing Page Builder
      Tracking codes
      Progressive Profiling
      Mobile AppAvailable on Android and ioSAvailable on Android and ioS
      PricingRanges between $23 to $5000Ranges between $9 to $299
      Freemium model

      Hubspot vs Mailchimp: Detailed comparison  

      Now that we have looked at the main difference between HubSpot and Mailchimp, let’s do a detailed feature-wise comparison of the two tools.

      Website Builder

      HubSpot provides users with a powerful drag-and-drop website builder that can be used to create beautiful websites without any technical knowledge. It also offers a wide range of templates and themes that can be used to create a professional-looking website. However, you need a paid subscription to use the tool. However, it provides a landing page builder in its free version.

      Mailchimp also provides users with a drag-and-drop website builder that can be used to create websites, sell your products, and much more. Besides, you can publish your website and unlimited landing pages at no cost.

      🏆 Winner: Mailchimp

        vs   

      Website Management

      HubSpot offers a suite of tools to help you with your website management including CMS, blogging, SEO, and social media. 

      Mailchimp also provides some features for website management like customizable templates, social media integration, and landing pages. However, it does not have as many features as HubSpot when it comes to website management.

      🏆 Winner: HubSpot

      Landing Pages

      HubSpot‘s landing page builder is quite powerful and easy to use. It comes with a wide range of templates that can be used to create beautiful and effective landing pages. You can also use the A/B testing tool to test different versions of your landing pages and see which one performs better.

      Mailchimp‘s landing page builder is also quite easy to use and comes with a wide range of templates. However, it does not have an A/B testing tool.

      🏆 Winner: HubSpot

        vs

      Email Marketing

      Both the apps provide powerful Email marketing tools with a wide range of features like :

      • Create beautiful and responsive emails
      • Automate your email campaigns
      • Segment your contacts, and 
      • Track the performance of your campaigns

      🏆 Winner: Tie

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      Contact Management

      HubSpot‘s contact management tool lets you manage your contacts in one place. You can also segment your contacts based on their behavior and preferences. Besides, you also receive detailed information on how your contacts interact with your website, how many emails they open, the outcomes of a sales call, and the number of tickets they’ve opened with your support staff.

      Mailchimp‘s contact management tool  also manages your contacts in one place, but it does not allow you to segment your contacts based on their behavior and preferences.

      🏆 Winner: HubSpot

      Marketing Automation

      HubSpot‘s marketing automation tool automates your email campaigns, social media campaigns, and much more. You can also use the tool to segment your contacts and track the performance of your campaigns.

      Mailchimp‘s marketing automation tool primarily focuses on emails. You can trigger emails based on user actions like subscribing to a list, opening an email, clicking a link, etc.  You can also use the tool to segment your contacts and track the performance of your campaigns. The customer journey builder helps you map customer journeys for targeting emails but still falls short of Hubspot’s marketing automation capabilities. 

      🏆 Winner: HubSpot

      Analytics and Reporting

      HubSpot‘s analytics and reporting tool is quite powerful in tracking the performance of your marketing campaigns. It goes in-depth to give you a granular look at how each campaign is performing. You can also create custom reports and dashboards to track your progress. However all this is provided to premium users only.

      Mailchimp‘s free reporting and analytics tool also tracks the performance of your marketing campaigns. However, it gives you basic analytics to make a decision and not the granular details.

      🏆 Winner: Mailchimp

      Customer support

      HubSpot

      Community, 

      Phone, 

      Email, and

      Live chat

      Mailchimp

      Email,

      Live chat

      Comprehensive  guides and tutorials for self-help

      🏆 Winner: Mailchimp

      Hubspot vs Mailchimp: Pricing

      Now that you know the feature wise comparison, let’s see how they differ in pricing.

      HubSpot Pricing

      HubSpot provides a free package to start with, that includes the basic tools (as shown below)

      Besides the free tools, it offers 5 products to choose from  :

      Marketing

      It provides marketing tools that help you capture leads and turn them into customers. The plans vary depending on the number of marketing contacts provided and the tools included (as shown below)

      Monthly pricing plan:

      • Starter: $50/Month
      • Professional: $890/Month
      • Enterprise: $3200/Month

      Annual pricing plan:

      • Starter: $45/Month
      • Professional: $800/Month
      • Enterprise: $3200/Month

      Sales

      It’s the CRM that helps you organize your data and close deals faster. The price for this Hub varies depending on the number of paid users.

      Monthly pricing plan:

      • Starter: $50/Month
      • Professional: $500/Month
      • Enterprise: $1200/Month

      Annual pricing plan:

      • Starter: $45/Month
      • Professional: $450/Month
      • Enterprise: $3200/Month

      Customer Service

      This hub helps in providing a better service to your customers. Its price varies depending on the number of paid users.

      Monthly pricing plan:

      • Starter: $50/Month
      • Professional: $400/Month
      • Enterprise: $1200/Month

      Annual pricing plan:

      • Starter: $45/Month
      • Professional: $360/Month
      • Enterprise: $1200/Month

      CMS

      It provides all the necessary tools to build and scale a data-driven website and grow a business.

      Monthly pricing plan:

      • Starter: $25/Month
      • Professional: $400/Month
      • Enterprise: $1200/Month

      Annual pricing plan:

      • Starter: $23/Month
      • Professional: $360/Month
      • Enterprise: $1200/Month

      Operations

      This hub provides tools to connect your apps, sync and clean customer data, and automate business processes.

      Monthly pricing plan:

      • Starter: $50/Month
      • Professional: $800/Month
      • Enterprise: $2000/Month

      Annual pricing plan:

      • Starter: $45/Month
      • Professional: $720/Month
      • Enterprise: $2000/Month

      Bundles

      Besides these individual tools, HubSpot also lets you combine them to form Bundles.

      • CRM Starter Suite: It provides all the tools at a discounted price.
      • Customized: Customize your bundle as per the needs of your business. It can cost you from $45/month to $5000/month.

      You can also customize and enhance your plan with the following add-ons.

      MailChimp Pricing

      Mailchimp offers 4 variants of the pricing plan as below:

      • Free
      • Essentials : $9/Month
      • Standard: $14.93/Month
      • Premium: $298.63/Month

      The pricing varies according to the Contacts.

      When compared on the pricing grounds, Hubspot is more expensive than Mailchimp.

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      Hubspot vs Mailchimp: Integrations

      Integrations have become an important part of any software, as they provide the much-needed flexibility to connect with other tools and extend the functionality.

      The below table shows native integrations of both the tools.

      HubSpot Integrations

      Supports around 400 apps including the popular ones like:

      WordPress, 

      Salesforce, 

      Magento, 

      Shopify, 

      Google Analytics, etc.

      Mailchimp Integrations 

      Supports over 200 apps including the popular ones like:

      Shopify,

      HubSpot,

      Google Analytics,

      Power BI, etc

      Besides the native integrations, you can also integrate both the tools with more than 800+ apps with our automation tool – Integrately!

      It helps you automate tasks like:

      • Sending emails and SMS
      • Adding leads to your CRM
      • Setting up autoresponders,
      • Creating tickets
      • Creating Deals

      And a lot more!

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      Is Hubspot Or Mailchimp Better? The Bottom Line

      After comparing the features and pricing of HubSpot and Mailchimp, it is clear that both are good tools with their own set of advantages.

      HubSpot is a comprehensive inbound marketing tool that offers everything you need to grow your business. From website management to sales and customer service, it has got you covered. However, it is on the expensive side and might not be the best choice for small businesses.

      Mailchimp is a great email marketing tool that also provides some automation and eCommerce features. It is more affordable and easier to use than HubSpot. However, it lacks the comprehensive nature of HubSpot and might not be the best choice for large businesses.

      The bottom line is that both are good in their ways. Opt for the one that suits your business, nature of work, and budget.

      Author - Abhishek A Agrawal
      Abhishek is the founder of Integrately, CompanyHub, and Dreamwares. He is passionate about technology and entrepreneurship. He is always looking to leverage technology for the growth of the business. He has a deep understanding of how businesses work and uses this knowledge to build products that help entrepreneurs grow their businesses.
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