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Workflow Automation Tools

Abhishek Agrawal
By Abhishek A Agrawal
January 19, 2023
Table of Contents

    Best Workflow Automation Tools In 2024

    In an ever-expanding global market, businesses have no choice but to adapt to survive. As a result, time becomes the most valuable asset of any entrepreneur; spending precious moments on mundane tasks could be more manageable and efficient.

    Automation is the key here, as it helps to de-clog tedious and time-consuming tasks. This allows entrepreneurs more freedom to focus on their core objectives without worrying about mundane details draining their resources.

    What is Workflow Automation?

    Workflow Automation is the measure to improve the efficiency of the business by automating manual tasks to create effective workflows. This means

    • Increased efficiency
    • Saves time,
    • Reduced overhead expenditure.

    Streamlining your business processes is made simple through workflow automation, ranging from sales and marketing to HR and operations. For example, automating a sales workflow can quickly create new customer records, send personalized emails with relevant pricing information, and rigorously track the sale’s progression until completion.

    Why Use a Workflow Automation Tool?

    Workflow Automation Tools are essential for any business that wants to improve efficiency and productivity. It saves time & money, help reduce errors, increase operations visibility, and drastically shorten turnaround times. 

    You can automate your workflows using two ways:

    • Use designated integrations – These are native to your particular application. However, you cannot connect/ integrate multiple applications.
    • Use a workflow automation tool – The workflow automation tool allows you to connect with multiple applications and further streamline your workflow.

    How does a Workflow Automation Tool Work?

    A Workflow Automation tool act as a bridge between two or more applications. It establishes communication between these applications to sync and create automated workflows. For example, an employee might manually record every lead info generated from CRM into Google Sheets, consuming time and increasing overheads.

    However, an automation tool can change this, as an entry added in CRM will automatically be recorded in Google Sheets.

    Here is a general overview of setting up workflow automation:

    • Decide the apps you want to automate.
    • Use an automation tool such as Integrately to connect these apps.
    • Select your Trigger and Action (For example, an event has taken place in one application, and the output should be displayed in the other).

    What are the Benefits of Workflow Automation?

    Workflow Automation Tools have numerous benefits, including

    1. Increased efficiency: Automating mundane, labor-intensive tasks allows employees to reallocate their energy to more productive and meaningful ventures, thus resulting in a greater overall output.
    2. Improved accuracy: Automating tasks reduces the potential for human error, resulting in more accurate and consistent outcomes.
    3. Enhanced collaboration: Workflow automation tools are the ideal solution for teams that need to collaborate effectively, as they provide real-time access and sharing of information, along with a comprehensive record of tasks and progress.
    4. Increased agility: Workflow automation enables businesses to respond quickly to changing circumstances and adjust their processes as needed.
    5. Reduced costs: Automating tasks can reduce labor costs and improve resource utilization, leading to cost savings. So, if you are an eCommerce company, consider investing in eprocurement software to streamline the procurement process, eliminate paper-based processes, and help you save time and money.
    6. Improved customer experience: Streamlining customer-oriented procedures through automation can expedite turnaround times and result in a more uniform service, culminating in an enriched experience for your clientele.

    8 Million+ Ready Automations
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    Best Workflow Automation Tools in 2024


    Integrately page


    Integrately is a one-stop solution for all your automation needs. It seamlessly connects all your business tools to each other and automates complicated workflows without hassle. With its pre-built 1-click automation, you won’t need to scratch your brain to run the complexities in setting up the automation. With its intuitive user interface, drag-and-drop feature, and no-code workflow automation, Integrately is an ideal choice for businesses of all sizes.

    Pros and Cons


    Ease of use with millions of pre-built 1-click automations

    Excellent value-orientation

    Offers webhook connectivity in free trial

    24/5 Customer support with quick concern resolution

    Smart Connect Feature

    Video documentation and help guide for easy onboarding and extremely low learning curve

    Dedicated automation expert – free of cost

    Advanced error handling and conditional If/Else logic available


    Multi-step automation requires re-selection of apps in the ‘Automation Builder’ stage


    The pricing structure of Integrately is variable according to the need of your business or enterprise. It offers a free premium trial that lets you taste what Integrately offers. Here is the breakdown of the pricing structure of Integrately.

    PlanPrice (monthly)Tasks
    Starter$19.992,000 tasks
    Professional$3910,000 tasks
    Growth$9930,000 tasks
    Business$239150,000 tasks


    Zapier page


    Zapier is a leader in workflow automation, thanks in part to its immense app library and easy-to-navigate user interface. It’s no wonder why Zapier has become the go-to tool for many businesses – it offers an array of Zaps and preconfigured templates that make automating your workflows easier than ever before. With its drag-and-drop interface, you can craft powerful processes without requiring manual assistance.

    Pros and Cons


    Extensive app library

    Recommends popular and relevant workflows

    Intuitive UI


    Exorbitant pricing

    Only email support

    Separate tabs for Zap runs and task usage might confuse users

    Free plan is not eligible for webhook connections


    The pricing structure for re of Zapier is best suited to large scale enterprises and businesses. However, the pricing structure offered is exorbitant in proportion to the tasks offered for automation.

    PlanPrice (monthly)Tasks
    Starter$19.99750 tasks
    Professional$492,000 tasks
    Growth/Team$39950,000 tasks
    Business/Company$799100,000 tasks


    Integrify Page


    Integrify is a cloud-based workflow automation platform that provides businesses with the tools they need to streamline their processes and improve efficiency. Integrify’s process builder is a revolutionary tool that allows users to design intricate workflows in mere clicks. Furthermore, the program also provides access control, task assignment delegation, and timely reminder emails so that you can rest and be assured that your tasks are being taken care of on schedule.

    Pros and Cons


    Easy drag and drop feature

    User-friendly dashboard

    Conditional logic filters available


    Poor customer support

    Printing large flows is difficult

    Complicated to set up


    Integrify offers a free trial. Following this, you need to upgrade to one of the following paid plans:

    • On-premise
    • Cloud
    • Enhanced Cloud

    Each plan has custom pricing. Contact the Integrify team for more information.

    Microsoft Flow

    Microsoft Flow


    Microsoft Flow is a cloud-based workflow automation platform that enables users to automate tasks, processes, and workflows across various applications and services. As their phrase goes, ‘Turn outdated into automated’; Power Automate or Microsoft Flow hold this true to their core. Complex Business Process Automations are made relatively easy with Power Automate as they provide cross-platform support and seamless integration through over 250 connectors.

    Pros and Cons


    Extensive platform support

    Customer support through phone, online, knowledge base, and video tutorials

    Intuitive UI

    Provides AI support

    Data Loss Prevention (DLP) support


    Difficult for executing complex automations and WDL required

    Workflows are saved only for 30 days

    A workflow cannot be changed once you have made it live


    Power Automate offers flexible pricing plans – both subscription and pay-as-you-go options are available to meet the needs of your business. Their rates are tailored to you, allowing for a custom plan that is sure to fit within your budget:

    Subscription PlansPay as you go plans
    Per user plan – $15Pay for each cloud flow run – $0.6
    Per user plan with attended RPA$40Pay for each desktop flow run – $0.6(attended mode)
    Per-flow plan – $100Pay for each desktop flow run – $3(unattended mode)




    LeadsBridge is a powerful automation platform designed to easily streamline marketing and sales processes. It provides services that help you scale your brand and provide a base for omnichannel marketing. With its drag-and-drop interface, you can quickly create custom workflows—plus use monitoring tools for extra peace of mind that everything is running seamlessly. Plus, they offer more than 380 integrations tailored to the needs of enterprises large and small alike!

    Pros and Cons


    Easy UI

    Customer support available

    Supports multiple marketing platforms

    Custom integration setup available


    Complex set up and onboarding


    Leads Bridge provides a 3-tier pricing plan which is as

    PlanPrice (monthly)Tasks
    Free$0100 leads/month
    Professional$22800 leads/month

    Bottom Line

    Workflow Automation tools are the perfect way to take your business to new heights. We have compiled a list of 5 highly-rated contenders that were carefully researched by our team. When choosing one, consider which suits best according to your budget and what will provide you with more functionality.

    Happy Automating 🙂

    Abhishek Agrawal
    Author - Abhishek A Agrawal
    Abhishek is the founder of Integrately, CompanyHub, and Dreamwares. He is passionate about technology and entrepreneurship. He is always looking to leverage technology for the growth of the business. He has a deep understanding of how businesses work and uses this knowledge to build products that help entrepreneurs grow their businesses.
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