Top 8 Best Social Media Management Tools For 2024

How Social Media Management Tools Work

Social media management tools work by using software to better monitor and manage social media channels. They can help you plan, create, and schedule your content much more effectively.

What Makes A Great Social Media Management Tool?

A great social media management tool should make it easier for you to manage and curate your business’ presence on social networks like Facebook and Instagram. There are several characteristics that make a good social management tool:

• It should support multiple social networks.

• It should be able to schedule posts and updates.

• It should provide you with detailed social media analytics and actionable insights so you can strategize.

What Are The Benefits Of Using Social Media Management Tools?

There are many benefits of using social media monitoring tools. You can:

• Stay on top of social engagement 

• Analyze performance and prove ROI

• Manage multiple social media accounts

• Have real-time engagement with customers

• Streamline team collaboration

• Increase social accountability

• Schedule posts ahead of time

Choosing The Right Social Media Management Tool

Choosing the right social media management tool depends on several factors. 

• Social media goals and needs: What do you want your social media posts to achieve for your business? Understanding how your business goals translate into social media will help you choose the right tool.

• Features: Carefully assess the core features you’ll be needing, such as scheduling and engagement, data analytics and reporting, and social media monitoring.

• User experience: The right tool should also be easy to use and learn, especially for staff who aren’t as tech-savvy.

• Supported networks: Different tools support different social media networks, so find one that supports your channels.

• ROI measurement: Social media management platforms can increase your ROI from the boost in productivity and the social media activities themselves.

Understanding Social Media Management Tool Price Tags

When looking at pricing plans for this type of software, it’s important to look at the fine print – different price points often come with different features or levels of accessibility. Options that cost anywhere from $15 to $30 are typically good for one user only and paid on a monthly basis. If you’re a small business or a large enterprise, expect to pay upwards of $100.

How We Evaluated The Best Social Media Management Tools

• Performance

• Relevance

• Ease of use

• Cost-effectiveness

Hootsuite

Hootsuite has been around since 2008, and it has since then become the expert in social media content curation, organization, and overall social media management. It’s compatible with virtually all social platforms, making it ideal for many social media needs. It also has several Integrately features!

Pros

• Compatibility: This tool is compatible with more than 20 social networks.

• Analytics: Hootsuite provides more than 200 metrics so you can measure performance accurately.

Cons

• Price: Some analytics reports are only available at an additional cost.

• Overall cost: If you have many social media profiles, you may end up spending more.

Pricing

Professional plans cost $39/month per user while Team plans start at $129/month (billed annually).

Click here to try Hootsuite today!

Buffer

If you’re looking for social media management platforms on a budget, then Buffer is a great option. Its notable features include scheduling content and analytics that are suitable for small to medium-sized businesses on a budget.

Pros

• Extra features: The paid advanced plan includes a browser extension, two-factor authentication, access to a mobile app, and social media and email support.

• Interface: The dashboard, mobile app, and extensions are all intuitive and easy to use.

Cons

• Integrations: Buffer doesn’t integrate with as many social media platforms compared to competitors.

Pricing

The free basic plan includes one user and three accounts. The Buffer Essentials plan costs $6/month per social channel while the Team plan costs $12/month per social channel.

Click here to try Buffer today!

SocialPilot

Many social media tools are marketed towards large businesses, but SocialPilot focuses on the needs of entrepreneurs for a reasonable price. If you want to delegate social media management to someone else on your small team, then this is the tool for you.

Pros

• Number of channels: You can manage a minimum of 10 social media accounts with any plan.

• Affordability: One of the most affordable plans it has costs just $25.50/month per user.

Cons

• Interface: The user interface is a bit dated but still functional.

• Upfront cost: The cheapest premium requires you to pay for a year upfront.

Pricing

Paid plans start at $25.50/month per user. Larger groups can opt for the Agency package at $127.50/month for 10 users (billed annually).

Click here to try SocialPilot today!

MeetEdgar

MeetEdgar is a tool that focuses on automation and scheduling features. It makes curating your content much easier with category-based scheduling, continuous posting, and browser extension-generated posts.

Pros

• Excellent analytics feature: MeetEdgar has a great analytics tool for social media engagement and responses.

• Content library: The unlimited content library allows you to shuffle and schedule content on your behalf.

Cons

• Limited integrations: MeetEdgar only integrates with a few channels compared to its competitors. 

• No centralized inbox: Managing comments or messages is difficult with no centralized social inbox.

Pricing

EdgarLite starts at $19/month per user while the Edgar plan for businesses costs $49/month.

Click here to try MeetEdgar today!

Sendible

If you just want an affordable way to build your social media strategy with a comprehensive selection of features, then Sendible is the way to go. You can also integrate with many major platforms.

Pros

• Dashboard: Sendible has a great dashboard where you can monitor your stats in one place.

• Price: If you pay for a year upfront, you’ll save 15% on your total purchase.

Cons

• No free option: Only paid versions of the tool are available.

Pricing

Plans start at $29/month per user.

Click here to try Sendible today!

What’s The Best Social Media Management Tool For You?

Choosing the best tool for you will depend on what your social media management needs are. Ask yourself what your budget is, how many social media channels you need access to, and what features you need.

For instance, you may need more advanced features such as the ones offered by Hootsuite. Other users may not need a comprehensive list of integrations, so a simpler tool like MeetEdgar would be perfect.