Landing pages are like online business cards. You can use them to promote your products or services while capturing visitors’ information. Compared to building an entire website, crafting a well-made landing page is simpler – if you have the right tools for it.
In this guide, you’ll learn how landing page builders function and which ones we recommend for your small business.
How Do Landing Page Builders Work?
A landing page builder tool provides templates that you can use to garner and convert leads. They are also a powerful email marketing tool. The best landing page builders have a drag-and-drop feature that allows users to customize elements to match their primary websites.
What Makes A Great Landing Page Builder?
When shopping for a landing page builder, keep an eye out for the following:
Wide range of templates: Ready-made and customizable templates can make the creation process easier if you’re new to designing landing pages.
Minimal code: While CSS is infinitely more customizable, plenty of tools don’t require in-depth knowledge of coding.
Analytics: Insights and resorts help you track how your landing pages perform.
Custom form builder: You should have the option to integrate your CTA of choice – whether for visitors to sign up for a newsletter, join a raffle, or provide their email.
Reasons You Need A Landing Page Builder
If all you need is a landing page, outsourcing a designer or hiring an agency might not be necessary. The most natural solution is to use a landing page builder, which can also provide the following benefits:
Create a web page with little to no programming knowledge
Integrate landing pages with your existing website
Promote your products and services almost immediately
Redirect visitors where you want them to go
How Much Does A Landing Page Builder Cost?
Compared to hiring a professional designer, landing page builders aren’t nearly as costly. While landing page design services can cost anywhere between $600 to $3,000 for a single page, a landing page builder subscription will probably only set you back between $25 and $200 a month. More specific features may justify costlier price tags.
If your business regularly publishes newsletters, ConvertKit is the landing page software for you. This builder has lots of customization options specifically for creatives who want to monetize their output.
Pros
Unlimited range of templates: Get access to over 50 base templates that you can edit to suit your branding.
Impressive design features: Incorporate other creative elements like a countdown timer or peek into your past newsletters.
Cons
Free plan lacks key features: If you want to access all of ConvertKit’s additional features (like split testing), the freemium plan may not cut it for you.
Pricing
ConvertKit has a free plan and a Creator plan that costs $29/month.
While GetResponse isn’t a standalone landing page builder software, it is an all-in-one marketing platform that can provide you with all the tools you need, including auto-responses, lead magnet funneling, and more. Its landing page feature is simple to use and also offers in-depth analytics.
Pros
Thousands of stock photos: Get access to over 5,000 Shutterstock photos for your page.
Full suite of marketing tools: Other than building landing pages, you can use GetResponse to launch other marketing efforts.
Cons
Contact-based pricing: If you obtain more than 1,000 contacts with your pages, you’ll have to upgrade your plan.
Pricing
An email plan costs $15/month, while Pro and Max plans costs $49/month and $165/month, respectively. An Enterprise plan costs $1,199/month.
One of the best ways to get consumers to engage with your brand is through incentives. With KickoffLabs, you can go beyond landing pages and create contests or giveaways that convert!
Pros
Pre-made content blocks: Quickly add videos, images, logos, and files using the drag-and-drop interface to build entire landing pages in just a few minutes.
Multiple publishing options: When you’re done with your landing page, you can upload it directly or download the HTML code to use with other sites.
Cons
Visitor limit: KickoffLabs’ basic plan can only accommodate up to 2,000 visitors.
Pricing
A Hobby plan costs $19/month, while Premium and Business plans cost $49/month and $99/month, respectively. An Enterprise plan costs $199/month.
Leadpages is the best drag-and-drop builder for business owners who want to advertise and sell their products on the same page. If you provide services that require appointments, you can even embed a booking form.
Pros
AMP-ready mobile pages: Design pages that are automatically responsive and function on any device type.
Hundreds of landing page templates: Leadpages boasts more templates than most builders – it has 156!
Cons
Relatively limited custom design: Compared to other builder software tools, Leadpages is a little more limited and monotonous in terms of design.
Unbounce is the perfect form builder for small businesses that are laser-focused on obtaining conversions. It helps increase your chances of acquiring new customers through popups and clever navbars.
Pros
Smart Builder: One of Unbounce’s most advanced features is the Smart Builder, which creates auto-fill forms based on your answers to its questionnaire.
Built-in A/B testing: Create multiple versions of your lead generations and determine which one performs better.
Cons
Important features are not free: While Unbounce has a generous freemium plan, you’ll have to buy into the higher-tier plans for advanced features.
Pricing
A Launch plan costs $72/month, while Optimize and Accelerate plans cost $108/month and $180/month, respectively.
What’s The Best Landing Page Builder For You?
The best landing page builder for you will depend on what you want to achieve. For example, if your ultimate goal is to convert and sell, Leadpages might be the best option for you. On the other hand, if you’re using landing pages as an incentive, we recommend KickoffLabs.
In Conclusion
Creating professional-looking landing pages doesn’t have to cost an arm and a leg. With any of these best landing page builders, you can boost your existing marketing campaign, decrease your bounce rate, and encourage rapid growth in just a few clicks.
You can even automate dozens of actions on your builder software tools with Integrately, which is compatible with over 600 applications!
FAQs about landing page builders
How much does it cost to build a website landing page?
The cost to build a landing page will depend on what you use to create it. In most cases, a high-quality landing page can cost between $1,000 and $1,500. Meanwhile, a dynamic landing page can set you back between $2,000 and $5,000. Using a landing page creator is often more affordable.
How much do landing page tools cost?
Most landing page tools cost between $20 and $50/month for a basic plan. While Team or Enterprise plans can cost as much as $200/month or more.
Who should use landing page software?
Landing page software can be used by small to medium business owners who want to increase their conversion rates, expand their email list, and improve their reach. They can also serve other purposes, like providing information about a new product or service and supporting existing marketing campaigns.
Author - Abhishek A Agrawal
Abhishek is the founder of Integrately, CompanyHub, and Dreamwares. He is passionate about technology and entrepreneurship. He is always looking to leverage technology for the growth of the business. He has a deep understanding of how businesses work and uses this knowledge to build products that help entrepreneurs grow their businesses.
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