Marketo + FastSpring Integration

When a new FastSpring order is placed, it's important to create a Marketo contact for the customer. This helps to integraiton the customer into your marketing ecosystem and allows you to track their engagement with your brand.

There are a few key pieces of information that you'll need in order to create a new marketing contact: name, email address, and order information. With this information, you can create a new Marketo contact and start sending them targeted communications.

In addition, you can also use this opportunity to upsell or cross-sell other products. By creating a new Marketo contact for every FastSpring order, you can maximize your chances of success with each customer.

If you're using FastSpring to process payments on your website, you may want to create a corresponding contact in Marketo for each transaction. When a charge is added in FastSpring, this automation will automatically create the contact and populate it with the relevant information.

This allows you to keep track of your billing activity and generate reports from within Marketo.