Imagine coming up with the perfect email marketing strategy, preparing super effective emails, coming up with the best approach to keep the open rates high, and then your emails end up in receivers\u2019 spam folder. This is a true bummer that marketers both from large and small businesses often face.<\/p>\n\n\n\n
A recent statistic showed that as of 2020, 53.95% of the sent emails have ended up in receivers’ spam<\/a>. This number used to be much higher a few years ago. For example, in 2012, it used to be 69%<\/a>. However, despite the decrease, the number continues to be very high. <\/p>\n\n\n\n If you are a Shopify seller and looking for a solution to stop Shopify emails going to spam then we are here to help you! Today, we will look into methods, tips, and tricks to find a solution for this issue. <\/p>\n\n\n\n First things first, let\u2019s define what email going to spam means, before diving into the solutions. Email spam, including Shopify emails going to spam, happens when a marketing or sales email, newsletter as well as any other type of content appears on the recipient’s spam folder. As a result, people receiving the email are not notified about the new email. Neither do they see the incoming notifications counter grow on the inbox. These emails are visible only when people navigate to the spam folder. In fact, depending on mail clients and account settings, normally spam emails are deleted after a certain period of time. <\/p>\n In short, you definitely do not want to see Shopify emails going to spam, considering how much time, effort, and resources you spend on it and how much those emails can potentially benefit your business. <\/p>\n Now that we have an idea of what email going into spam means, let\u2019s see what makes emails end up in this folder.<\/p>\n<\/div><\/div>\n\n\n\nWhat does email going into spam mean?<\/h2>\n