{"id":880,"date":"2022-02-25T09:54:40","date_gmt":"2022-02-25T09:54:40","guid":{"rendered":"https:\/\/blog.integrately.com\/?p=880"},"modified":"2023-07-07T09:17:39","modified_gmt":"2023-07-07T09:17:39","slug":"how-to-target-facebook-ads-to-fans-of-a-competitor-page","status":"publish","type":"post","link":"https:\/\/blog.integrately.com\/how-to-target-facebook-ads-to-fans-of-a-competitor-page","title":{"rendered":"How to target your Facebook ads to fans of a competitor page and also spy on their ads"},"content":{"rendered":"\n<p>Do you also spy on your competitors just like me? *wink*<\/p>\n\n\n\n<p>If your answer is a yes, this post is definitely for you.<\/p>\n\n\n\n<p>Keeping an eye on the performance of your competitors and their social media marketing efforts is a key to sustaining the competition.<\/p>\n\n\n\n<p>Having said that, have you ever targeted the fans of your competitors using Facebook ads?<\/p>\n\n\n\n<p>Well I did, and it worked wonderfully for me!<\/p>\n\n\n\n<p>What can I say, I am a smart businessman! *wink*<\/p>\n\n\n\n<p>In this article, I share those learnings with you. Go through it quickly to find out how to target your competitor&#8217;s fans, spy on them for their ads, and stay ahead of your competition. (wink)<\/p>\n\n\n\n<div id=\"finding-out-your-competitors-facebook-pages\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2>Finding out your competitor&#8217;s Facebook pages.<\/h2>\n<p>The first thing to do is, research about the competitors you wish to target.<\/p>\n<p>To begin with, you can select your niche or target keywords and search them on Facebook.<\/p>\n<p>Then click on the pages section to fetch all the relevant pages.<\/p>\n<p>You can also check the profile of your target audience to find out similar pages liked by them and add them to your competitor list.<\/p>\n<p>Besides these tactics, Facebook provides a tool called <b><i>Audience Insights<\/i><\/b>.&nbsp;&nbsp;<\/p>\n<p>Configure your audience details in this tool, and it will show you the top pages liked by them (these are your potential well-performing competitors)<\/p>\n<p>Once you find your competitors\u2019 Facebook pages, you can proceed.<\/p>\n<\/div><\/div>\n\n\n\n<div id=\"competitor-interest-targeting\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2>Competitor Interest Targeting<\/h2>\n<p>When you create your Facebook ads, there is an option for detailed targeting.<\/p>\n<p>It lets you narrow down your target audience and make your campaign effective.<\/p>\n<p>It has options like:<\/p>\n<ul>\n<li>\n<p><b>D<\/b>emographics<\/p>\n<\/li>\n<li>\n<p><b>I<\/b>nterest<\/p>\n<\/li>\n<li>\n<p><b>L<\/b>ocation<\/p>\n<\/li>\n<li>\n<p><b>B<\/b>ehavior<\/p>\n<\/li>\n<\/ul>\n<p>Out of them, we use the<b><i> &#8216;interest&#8217; <\/i><\/b>option to target fans of our competitors.&nbsp;<\/p>\n<p>You ask, how?<\/p>\n<p>Follow these steps:<\/p>\n<ol>\n<li>\n<p>Open your <b><i>ad set <\/i><\/b>using the ads manager.<\/p>\n<\/li>\n<li>\n<p>Go to the <b><i>audience<\/i><\/b> section.<\/p>\n<\/li>\n<li>\n<p>Click on<b><i> detailed targeting<\/i><\/b>.<\/p>\n<\/li>\n<li>\n<p>Opt for <b><i>interests<\/i><\/b>, and in this, add the brand name\/ website of your competitor. If that doesn&#8217;t help, try out keyword combinations related to your competitor.<\/p>\n<\/li>\n<li>\n<p>Thus, you have created an audience with interests similar to your competitor.<\/p>\n<\/li>\n<li>\n<p>Now you can use this audience to target ads to your competitor&#8217;s page.<\/p>\n<\/li>\n<\/ol>\n<p>But searching for smaller or more localized competition may not yield you the required audience size.&nbsp;<\/p>\n<p>So, you need to play around a bit to get your competitor&#8217;s interest targeting just right.&nbsp;<\/p>\n<p>Targeting your competitor&#8217;s audience is fine, but what to do after that?<\/p>\n<p>Unless you have a good and appealing ad that wins over your competitor, the audience will not convert.<\/p>\n<p>So figure out the current ads showcased by your competitors. Then align your objective and ad copy accordingly.<\/p>\n<p>Do you wonder how to do so?<\/p>\n<\/div><\/div>\n\n\n\n<div id=\"use-facebook-ad-library-to-spy-on-your-competitor-ads\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2>Use Facebook Ad Library to spy on your competitor ads.<\/h2>\n<p>The Facebook ad library is a collection of all Facebook ads.<\/p>\n<p>Follow the below steps to find out your competitor&#8217;s ads :<\/p>\n<ol>\n<li>\n<p>Open your competitor&#8217;s Facebook page.<\/p>\n<\/li>\n<li>\n<p>Scroll down till you see the &#8216;Page transparency&#8217; section on the left&nbsp;<\/p>\n<\/li>\n<li>\n<p>Click on &#8220;See All&#8221;, and you will be able to get details like:<\/p>\n<ol>\n<li>\n<p>Organizations that manage the page<\/p>\n<\/li>\n<li>\n<p>People who manage the page<\/p>\n<\/li>\n<li>\n<p>Page histories like date of creation and renaming<\/p>\n<\/li>\n<li>\n<p>Ads from the page&nbsp;<\/p>\n<\/li>\n<\/ol>\n<\/li>\n<li>\n<p>Click on &#8216;Go to Ad Library&#8217; in the &#8220;Ads from this page&#8221; section.<\/p>\n<\/li>\n<li>\n<p>You will then land upon the Facebook Ad Library page of your competitor, where you will be able to see a list of active and inactive ads that your competitor had run for this page.<\/p>\n<\/li>\n<\/ol>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns ctaApps has-white-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#011240\">\n<div class=\"wp-block-column ctaAppContent is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-text-align-center ctaAppsHeading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f35a38\" class=\"has-inline-color\">8 Million+<\/mark> Ready Automations<br>For <mark style=\"background-color:rgba(0, 0, 0, 0);color:#f35a38\" class=\"has-inline-color itlAppCount\">750+<\/mark> Apps<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button ctaBtn\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.integrately.com\/signup\" style=\"background-color:#f35a38\" target=\"_blank\" rel=\"noreferrer noopener\">Try Integrately For FREE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"how-to-filter-your-facebook-ads\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2>How to filter your Facebook ads?<\/h2>\n<p>You can filter the ads based on the following parameters:<\/p>\n<ul>\n<li>\n<p>Countries<\/p>\n<\/li>\n<li>\n<p>Keywords<\/p>\n<\/li>\n<li>\n<p>Language<\/p>\n<\/li>\n<li>\n<p>Advertiser<\/p>\n<\/li>\n<li>\n<p>Platform ( Facebook\/ Instagram\/ Audience Network\/ Messenger)<\/p>\n<\/li>\n<li>\n<p>Media Type (Images\/Memes\/Images and memes\/videos\/ no image or video)<\/p>\n<\/li>\n<li>\n<p>Active status<\/p>\n<\/li>\n<li>\n<p>Impressions by date<\/p>\n<\/li>\n<\/ul>\n<p>This filtering helps you get ideas about your competitors like their:<\/p>\n<ul>\n<li>\n<p>Marketing campaigns,&nbsp;<\/p>\n<\/li>\n<li>\n<p>Images\/videos in ads,&nbsp;<\/p>\n<\/li>\n<li>\n<p>Headlines<\/p>\n<\/li>\n<li>\n<p>Copywriting<\/p>\n<\/li>\n<li>\n<p>Target keywords,<\/p>\n<\/li>\n<li>\n<p>Targeted locations,<\/p>\n<\/li>\n<li>\n<p>Landing pages,&nbsp;<\/p>\n<\/li>\n<li>\n<p>Type of ads run ( customer-focused or product-focused)<\/p>\n<\/li>\n<li>\n<p>The objective behind the ads ( like brand awareness\/ product launch\/ selling products\/ running discounts, offers )<\/p>\n<\/li>\n<\/ul>\n<p>For example :<\/p>\n<p>If you open the Facebook page of the &#8216;Semrush&#8217; tool and check out the ads they run, you will find that :<\/p>\n<ul>\n<li>\n<p>They run ads for regions Brazil, Italy, Germany, and Spain<\/p>\n<\/li>\n<\/ul>\n<p>Currently, they have 46 active ads, most of which target their &#8216;keyword magic&#8217; tool<\/p>\n<ul>\n<li>\n<p>Platforms used are Facebook and Instagram both<\/p>\n<\/li>\n<li>\n<p>Use of multiple versions for the ads<\/p>\n<\/li>\n<li>\n<p>Blend of video and image ads<\/p>\n<\/li>\n<\/ul>\n<p>Similarly you can collect such details of your competitors and design more effective campaign(s) (You can also fetch these details from your mobile app)<\/p>\n<\/div><\/div>\n\n\n\n<div id=\"limitations-to-spying\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2>Limitations to spying:<\/h2>\n<p>Although you get a lot of information from the &#8220;Page transparency&#8221; section, there are some limitations.<\/p>\n<p>You cannot access the following details:&nbsp;<\/p>\n<ul>\n<li>\n<p>Ad Engagement ( like views, likes, comments),<\/p>\n<\/li>\n<li>\n<p>Specific budget allocation,<\/p>\n<\/li>\n<li>\n<p>Statistical insights, and<\/p>\n<\/li>\n<li>\n<p>Performance reports<\/p>\n<\/li>\n<\/ul>\n<p>Overall, there is a lot you can do to get your foot through the door and put your company&#8217;s name and products in front of consumers interested in your competitors.&nbsp;<\/p>\n<p>Beyond that, it will be up to quality content and solid marketing efforts to keep these followers engaged and interested in your brand.&nbsp;<\/p>\n<p>Hope this helps you stand your competition. Best of luck!<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Do you also spy on your competitors just like me? *wink* If your answer is a yes, this post is definitely for you. Keeping an eye on the performance of your competitors and their social media marketing efforts is a key to sustaining the competition. Having said that, have you ever targeted the fans of<a class=\"moretag\" \n href=\"https:\/\/blog.integrately.com\/how-to-target-facebook-ads-to-fans-of-a-competitor-page\">Continue Reading&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[18],"class_list":["post-880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-tips","tag-facebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to target your Facebook ads to fans of a competitor page and also spy on their ads<\/title>\n<meta name=\"description\" content=\"Do you often think about targeting your competitor\u2019s customers to drive them to your Facebook page? Are you curious to know what marketing efforts do your competitors use? If you are unaware of how to make these things work, click the link below and get to know them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.integrately.com\/how-to-target-facebook-ads-to-fans-of-a-competitor-page\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to target your Facebook ads to fans of a competitor page and also spy on their ads\" \/>\n<meta property=\"og:description\" content=\"Do you often think about targeting your competitor\u2019s customers to drive them to your Facebook page? Are you curious to know what marketing efforts do your competitors use? If you are unaware of how to make these things work, click the link below and get to know them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.integrately.com\/how-to-target-facebook-ads-to-fans-of-a-competitor-page\" \/>\n<meta property=\"og:site_name\" content=\"Integrately Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/integrately\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/abhipreneur\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-25T09:54:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-07T09:17:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2022\/02\/how-to-target-facebook-ads-to-fans-of-a-competitor-page.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"610\" \/>\n\t<meta property=\"og:image:height\" content=\"343\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Abhishek A Agrawal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@abhipreneur\" \/>\n<meta name=\"twitter:site\" content=\"@IntegratelyApp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Abhishek A Agrawal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/how-to-target-facebook-ads-to-fans-of-a-competitor-page#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/how-to-target-facebook-ads-to-fans-of-a-competitor-page\"},\"author\":{\"name\":\"Abhishek A Agrawal\",\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/#\\\/schema\\\/person\\\/d7d4f96bf7ffb4d5c8b418138647cef9\"},\"headline\":\"How to target your Facebook ads to fans of a competitor page and also spy on their ads\",\"datePublished\":\"2022-02-25T09:54:40+00:00\",\"dateModified\":\"2023-07-07T09:17:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/how-to-target-facebook-ads-to-fans-of-a-competitor-page\"},\"wordCount\":896,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/how-to-target-facebook-ads-to-fans-of-a-competitor-page#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.integrately.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/how-to-target-facebook-ads-to-fans-of-a-competitor-page.jpg\",\"keywords\":[\"Facebook\"],\"articleSection\":[\"App Tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.integrately.com\\\/how-to-target-facebook-ads-to-fans-of-a-competitor-page#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/how-to-target-facebook-ads-to-fans-of-a-competitor-page\",\"url\":\"https:\\\/\\\/blog.integrately.com\\\/how-to-target-facebook-ads-to-fans-of-a-competitor-page\",\"name\":\"How to target your Facebook ads to fans of a competitor page and also spy on their ads\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/how-to-target-facebook-ads-to-fans-of-a-competitor-page#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/how-to-target-facebook-ads-to-fans-of-a-competitor-page#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.integrately.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/how-to-target-facebook-ads-to-fans-of-a-competitor-page.jpg\",\"datePublished\":\"2022-02-25T09:54:40+00:00\",\"dateModified\":\"2023-07-07T09:17:39+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/#\\\/schema\\\/person\\\/d7d4f96bf7ffb4d5c8b418138647cef9\"},\"description\":\"Do you often think about targeting your competitor\u2019s customers to drive them to your Facebook page? 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