What is a Facebook native ad?<\/h2>\n
Facebook supports advertising in audience networks. That means advertisers can extend the scale of their Facebook campaigns beyond Facebook and into other mobile apps and sites.<\/p>\n
So basically a Facebook native ad is a placement format that makes your ad look like a part of the app or the mobile website. <\/p>\n
It fits seamlessly into your app\/website interface and gives a better engagement.<\/p>\n
For example :<\/p>\n
![\"native](\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2022\/02\/facebook-native-ad.png\")
<\/p>\n
In the above image, the New York Times has made use of native ads to advertise their special offer. <\/p>\n
The native ads tend to perform better than most other ad types. <\/p>\n
Wondering why? The reason is that they are thoughtfully integrated into your app or site.<\/p>\n
But then what makes them different from the Facebook ads?<\/p>\n
Let us understand.<\/p>\n<\/div><\/div>\n\n\n\n
Facebook ads vs Native ads<\/h2>\n
Facebook ads run within the Facebook platform (Facebook website, Facebook’s mobile app, Instagram, and messenger).<\/p>\n
Whereas the native ads run off the Facebook platform (i.e on other than Facebook websites and apps)<\/p>\n
You can place your Facebook ad in the below placements:<\/p>\n
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Feeds: Facebook News Feed, Instagram Feed, Facebook Marketplace, Facebook Video Feeds, Facebook Right Column, Instagram Explore, Instagram Shop, and Messenger Inbox<\/p>\n<\/li>\n
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Stories: Facebook Stories, Instagram Stories, and Messenger Stories<\/p>\n<\/li>\n
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In-stream: Facebook In-Stream Videos, Instagram In-Stream Videos, Instagram Reels, and Facebook Reels<\/p>\n<\/li>\n
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Search: Facebook search results<\/p>\n<\/li>\n
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Messages: Messenger Sponsored Messages<\/p>\n<\/li>\n
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In-article: Facebook instant articles<\/p>\n<\/li>\n<\/ul>\n
Whereas, with the native ads, you can tailor different elements in your ad placements to match the look and feel of your app.<\/p>\n
Let me now walk you through a quick example to understand how native ads help you increase profitability.<\/p>\n<\/div><\/div>\n\n\n\n
\nFacebook native ads success story <\/h2>\n
Recently, Facebook has shared the success story of Amazia (a Japanese company) that increased its ad monetization with the help of native ads.<\/p>\n
Amazia is a company that develops and operates the Manga BANG app, a freemium manga service with 10 million downloads, featuring titles from a wide variety of genres such as romance, action, fantasy, and sports ( here, manga is comics or graphic novels originating from Japan)<\/p>\n
Their objective was to deliver highly-relevant ads to its players for the app\u2019s monetization along with 2 requirements :<\/p>\n
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Ads must compliment their in-app purchase<\/p>\n<\/li>\n
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User experience must remain intact<\/p>\n<\/li>\n<\/ol>\n
Amazia combined the rewarded video and native ads with Audience Network to complement their in-app purchase strategy. (To know more about the rewarded video: visit <<link to the article on rewarded video>>)<\/p>\n
They worked closely with the Audience Network team to implement their in-app ad solutions using a UI kit to ensure a smooth integration in the existing layout. <\/p>\n
Also, due to Facebook’s precise targeting, people using the app would see ads relevant to them. It further increased their chances of engagement.<\/p>\n
The use of native ads thus helped Amazia increase their CPM 2x, and improve their profitability without affecting the in-app purchase mechanism or user experience.<\/p>\n
I hope that reading this success story inspires you to use native ads for your business.<\/p>\n<\/div><\/div>\n\n\n\n
\nBenefits of Facebook native ads<\/h2>\n
Two most important benefits that you can reap out of native ads include:<\/p>\n
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Drive revenue : <\/b> Native ads fit right into your app. They complement your content and are unobtrusive. Hence they have a higher probability of getting noticed and ultimately help you monetize.<\/p>\n<\/li>\n
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Engage users :<\/b> These ads feel organic to your app\u2019s experience. This leads to higher click-through-rate (CTR) . There are various flow types that you can choose from to find the placement type that works well with your content.<\/p>\n<\/li>\n<\/ol>\n
Other benefits include:<\/p>\n
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Native content seems more trustworthy than traditional advertising content<\/p>\n<\/li>\n
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It prevents ad fatigue since relevant ads are shown to the viewers<\/p>\n<\/li>\n
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They add value to the content that the customer is viewing<\/p>\n<\/li>\n<\/ul>\n
To maximize the returns on native ads, you must follow some best practices given by Facebook.<\/p>\n<\/div><\/div>\n\n\n\n
\n\n8 Million+<\/mark> Ready Automations
For 750+<\/mark> Apps<\/p>\n\n\n\n\nTry Integrately For FREE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\nTips for improving the native ad experience:<\/h2>\n
Facebook provides a few tips so that advertisers can improve the native ad experience.<\/p>\n
These include:<\/p>\n
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Design with intent :<\/b> Ensure that people recognize that the ad is an ad, not an experience within your app<\/p>\n<\/li>\n
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Fill natural breaks:<\/b> People will be more interested and engaged if you show ads after they complete an action. So try to fill up these natural breaks to display your ads.<\/p>\n<\/li>\n
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Don\u2019t distort assets: <\/b>Size your ad image as desired, but never let it overlap\/crop\/cover the assets of the app.<\/p>\n<\/li>\n
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Include the CTA:<\/b> You must include a title and call to action within your native ad.<\/p>\n<\/li>\n<\/ol>\n<\/div><\/div>\n\n\n\n
\nHow do you integrate Facebook native ads?<\/h2>\n
When you create a native ad placement in your app or mobile website, you include instructions for how to assemble those pieces into an ad. <\/p>\n
Facebook then delivers the parts of an ad to your app from the Facebook API.<\/p>\n<\/div><\/div>\n\n\n\n
\nSteps to Add Native Ads to an Android App<\/h2>\n
To add native ads to your android app, you need to use the Native Ad API.<\/p>\n
This API gives you a group of ad properties such as:<\/p>\n
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A title,<\/p>\n<\/li>\n
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An image,<\/p>\n<\/li>\n
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A call to action<\/p>\n<\/li>\n<\/ul>\n
Use these components to construct a custom view for an android app to showcase your ad.<\/p>\n
But before you create an ad object and load ads, initialize your Audience network SDK (preferably at the app launch)<\/p>\n
Then follow the below steps to add native ads to your app<\/b><\/p>\n
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Request native ad:<\/b> Import the Facebook ads SDK into your app. For this, add the below line of code:<\/p>\n
import com.facebook.ads.*;<\/p>\n
Then, instantiate a NativeAd object, create a NativeAdListener, and call loadAd() with the ad listener:<\/p>\n
![\"\"](\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2022\/02\/a-1.png\")
<\/b><\/p>\n<\/li>\n- \n
Create your native ad layout: <\/b>In this step, build your customized native UI. In your Activity’s layout activity_main.xml, add a container for your Native Ad. The container should be a com.facebook.ads.NativeAdLayout, which is a wrapper on top of a FrameLayout with some extra functionality that enables us to render a native Ad Reporting Flow on top of the ad.<\/p>\n
![\"\"](\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2022\/02\/b-2.png\")
<\/p>\nThen create a custom layout native_ad_layout.xml for your native ad:<\/p>\n
Sample : <\/b><\/p>\n
![\"\"](\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2022\/02\/c-2.png\")
<\/p>\n<\/li>\n- \n
Populate your Layout using Ad\u2019s metadata: <\/b>There are 2 ways to do so:<\/p>\n
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Immediately display the ad once loaded successfully<\/i><\/b>. Modify the onAdLoaded()<\/p>\n
method to retrieve the Native Ad’s properties and display it as follows:<\/p>\n
![\"\"](\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2022\/02\/d-3.png\")
<\/p>\n<\/li>\n - \n
Display the ad in a few seconds or minutes after it is successfully loaded.<\/i><\/b> In case of<\/p>\n
not showing the ad immediately after the ad has been loaded, the developer is<\/p>\n
responsible for checking whether or not the ad has been invalidated. Once the ad is<\/p>\n
successfully loaded, the ad will be valid for 60 mins. If you show an invalidated ad , you<\/p>\n
don’t receive the payment for it. Call isAdInvalidated() method to validate your ad.<\/p>\n
Sample:<\/p>\n
![\"\"](\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2022\/02\/e-1.png\")
<\/p>\nFor a better user experience and better results, you should always consider controlling the clickable area of your ad to avoid unintentional clicks. <\/p>\n
Use registerViewForInteraction(View view, MediaView adMediaView, MediaView adIconView, List<View> clickableViews) to register a list of clickable views.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n
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Use MediaView:<\/b> Use mediaview to display the native ad cover image. Mediaview can display both images as well as videos. By default, image and video assets are all pre-cached when loading native ads, which enables the MediaView to play videos immediately after the native ad finishes loading. But you can choose not to. <\/p>\n
For more details visit here<\/a><\/p>\n<\/li>\n<\/ol>\n
Integrate your native ads into your android app in just 4 steps!<\/p>\n
Native ads are definitely the way to go! <\/p>\n
They provide:<\/p>\n
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