{"id":198,"date":"2021-12-30T12:51:48","date_gmt":"2021-12-30T12:51:48","guid":{"rendered":"https:\/\/integrately.com\/blog\/?p=198"},"modified":"2023-07-07T09:25:14","modified_gmt":"2023-07-07T09:25:14","slug":"facebook-ad-planner","status":"publish","type":"post","link":"https:\/\/blog.integrately.com\/facebook-ad-planner","title":{"rendered":"Facebook\u2019s Ad Planner: Everything You Need To Know"},"content":{"rendered":"<p><span style=\"font-weight: 300;\">Facebook ads are an incredible way to market your business automatically, but sometimes reaching the right audience is tricky.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Fortunately, Facebook now offers an Ad Planner (Campaign Planner) that combines statistical powers of Facebook with Google\u2019s demographic and interest data to give you the most comprehensive picture of your target audience.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 300;\">A tool that helps you create effective marketing campaigns and achieve your business goals. Isn\u2019t that awesome?<\/span><\/p>\n<p><span style=\"font-weight: 300;\">To know more about this magical tool, read further as our article <\/span><b>Facebook\u2019s Ad Planner: Everything You Need To Know<\/b><span style=\"font-weight: 300;\">, guides you through it .<\/span><\/p>\n\n\n<div id=\"what-is-facebook-campaign-planner\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2>What is Facebook&#8217;s campaign planner?<\/h2>\n<p><span style=\"font-weight: 300;\">Facebook\u2019s Campaign Planner is a standalone tool for you to draft, compare, share and buy media plans on Facebook, Instagram, and Audience Network.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">You can use it to create marketing campaigns for your business and analyze the predicted results even before actual execution.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">For example, it gives you insights on<\/span><\/p>\n<ul>\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p><b>Reach <\/b>&#8211; number of people you can reach (based on your budget and time frame)<\/p>\n<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p><b>Daily Budget &#8211;<\/b> required to reach a specific number of people<\/p>\n<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p><b>Retargeting <\/b>&nbsp;&#8211; percentage of people predicted to see your retargeted ads<\/p>\n<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p><b>Viewership &#8211; <\/b>percentage of people likely to see your ad on placements like Facebook News Feed, Instagram story, etc<\/p>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 300;\">Once you get these insights, you can <\/span><b>B.T.O <\/b><span style=\"font-weight: 300;\">your strategies<\/span><\/p>\n<ul>\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p><b>B<\/b>uild<\/p>\n<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p><b>T<\/b>est&nbsp;<\/p>\n<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p><b>O<\/b>ptimize<\/p>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 300;\">Just imagine, all this without spending a penny!<\/span><\/p>\n<\/div><\/div>\n\n\n\n<div id=\"access-facebook-campaign-planner\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2>Access Facebook campaign planner<\/h2>\n<p>First and foremost, to access the Facebook Campaign planner, you must have:<\/p>\n<ul>\n<li data-icon=\"\u2714\">\n<p>A qualified ad account<\/p>\n<\/li>\n<li data-icon=\"\u2714\">\n<p>A Business Manager account, and<\/p>\n<\/li>\n<li data-icon=\"\u2714\">\n<p>Run a Reach and Frequency Buying campaign<\/p>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 300;\">To access this planner,<\/span><\/p>\n<ul>\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p>Click on \u2018All Tools\u2019<\/p>\n<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p>Under advertise section, Click on &#8216;Campaign Planner&#8217;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"shadowImg\" src=\"https:\/\/integrately.com\/blog\/wp-content\/uploads\/2021\/12\/campaign-planner-menu.png\" alt=\"campaign-planner-menu\" width=\"300\" height=\"253\"><\/p>\n<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div id=\"get-started-with-the-campaign-planner\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2>Get Started with the Campaign Planner<\/h2>\n<p><span style=\"font-weight: 300;\">To get started with your Campaign planner, you must first create a plan.<\/span><\/p>\n<h3 class=\"noNum\">How to create a Facebook ad plan?<\/h3>\n<ol>\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p>Access your Campaign Planner (using the above steps)<\/p>\n<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p>Select your account for creating plans in the Business Manager<\/p>\n<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p>Click the \u2018Create Plan\u2019 button<\/p>\n<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p>Type your plan name in the Untitled plan section<\/p>\n<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p>Click \u2018Add a Version\u2019 to create and compare different versions of your plan*<\/p>\n<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p>Assign a name to each version that you have created<\/p>\n<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p>Add the following details for each version created<\/p>\n<ul class=\"alphabetical\" style=\"margin-bottom: 0;\">\n<li>\n<p>reach,<\/p>\n<\/li>\n<li>\n<p>budget, and<\/p>\n<\/li>\n<li>\n<p>campaign dates<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p>Click the &#8216;Reserve for Purchase&#8217; button and reserve one of your plans with the &#8216;Reach and Frequency Buying tool&#8217;<\/p>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 300;\">*You can create up to 10 versions within a single plan<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"shadowImg\" src=\"https:\/\/integrately.com\/blog\/wp-content\/uploads\/2021\/12\/plan-version-btn.png\" alt=\"\" width=\"350\" height=\"210\"><\/p>\n<\/div><\/div>\n\n\n\n<div id=\"check-your-ad-predictions\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2>Check your ad predictions<\/h2>\n<p><span style=\"font-weight: 300;\">You can check your prediction in the status column, which indicates whether each version is up to date and ready to serve. It is present next to each version of your plan.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"shadowImg\" src=\"https:\/\/integrately.com\/blog\/wp-content\/uploads\/2021\/12\/plan-version-prediction.png\" alt=\"\" width=\"350\" height=\"210\"><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns ctaApps has-white-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#011240\">\n<div class=\"wp-block-column ctaAppContent is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-text-align-center ctaAppsHeading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f35a38\" class=\"has-inline-color\">8 Million+<\/mark> Ready Automations<br>For <mark style=\"background-color:rgba(0, 0, 0, 0);color:#f35a38\" class=\"has-inline-color itlAppCount\">750+<\/mark> Apps<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button ctaBtn\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.integrately.com\/signup\" style=\"background-color:#f35a38\" target=\"_blank\" rel=\"noreferrer noopener\">Try Integrately For FREE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"access-old-plans-and-versions\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2>Access old plans and versions<\/h2>\n<p><span style=\"font-weight: 300;\">You can see your old plans and versions on the home screen of Campaign Planner.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">To get back to the home screen, click&nbsp; <img loading=\"lazy\" decoding=\"async\" style=\"vertical-align: middle;\" src=\"https:\/\/integrately.com\/blog\/wp-content\/uploads\/2021\/12\/facebook-add-manager-menu-icon.png\" alt=\"\" width=\"24\" height=\"21\"> &gt;<\/span> <span style=\"font-weight: 300;\"> All Tools &gt; Campaign Planner.<\/span><\/p>\n<\/div><\/div>\n\n\n\n<div id=\"facebook-campaign-planner-advantages\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2>Facebook Campaign Planner &#8211; Advantages<\/h2>\n<p><span style=\"font-weight: 300;\">&nbsp;Facebook Campaign Planner has various advantages. It lets you :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p>Create and save Reach and Frequency predictions<\/p>\n<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p>Create multiple versions of a plan and compare them. This helps you find the best settings for each campaign you plan<\/p>\n<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p>Buy your plan in the updated Ads Manager<\/p>\n<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p>Share your plans with others in various formats including email, a preview link, or .csv<\/p>\n<\/li>\n<\/ul>\n<p>&#8220;&gt;Facebook Campaign Planner &#8211; Advantages<\/p>\n<p><span style=\"font-weight: 300;\">&nbsp;Facebook Campaign Planner has various advantages. It lets you :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p>Create and save Reach and Frequency predictions<\/p>\n<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p>Create multiple versions of a plan and compare them. This helps you find the best settings for each campaign you plan<\/p>\n<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p>Buy your plan in the updated Ads Manager<\/p>\n<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p>Share your plans with others in various formats including email, a preview link, or .csv<\/p>\n<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div id=\"share-your-facebook-campaign-plan\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2>Share your&nbsp; Facebook Campaign plan<\/h2>\n<p><span style=\"font-weight: 300;\">Just follow these 5 easy steps and share your campaign plan with your team<\/span><\/p>\n<ol>\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p>Select the Share button.<\/p>\n<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p>From the dropdown menu, select the preferred format :<\/p>\n<ul style=\"margin-bottom: 0; margin-top: 12px;\">\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p>&nbsp;Email<\/p>\n<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p>&nbsp;Shareable link<\/p>\n<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p>&nbsp;CSV file<\/p>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"shadowImg\" src=\"https:\/\/integrately.com\/blog\/wp-content\/uploads\/2021\/12\/share-plan-format.png\" alt=\"\" width=\"250\" height=\"136\"><\/p>\n<\/li>\n<li>\n<p><span style=\"font-weight: 300;\"> Choose 1 of the 2 options:<\/span><span style=\"font-weight: 300;\"><br><\/span><\/p>\n<div class=\"tableScroller\">\n<table border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<th><b>Allow purchasing<\/b><\/th>\n<th><b>Allow copy saving<\/b><\/th>\n<\/tr>\n<tr>\n<td>\n<p>If you want people to purchase inventory from your plan, switch this on.<\/p>\n<p>People can then directly purchase within Campaign Planner instead of having to recreate the plan in Ads Manager.<\/p>\n<p>Granted, the recipient of your shared plan has :<\/p>\n<ul>\n<li>\n<p>advertiser permissions for the Page and<\/p>\n<\/li>\n<li>\n<p>an ad account associated with the plan<\/p>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"shadowImg\" src=\"https:\/\/integrately.com\/blog\/wp-content\/uploads\/2021\/12\/allow-purchasing.png\" alt=\"\" width=\"300\" height=\"89\"><\/p>\n<\/td>\n<td>\n<p>If you want people to save a copy of your plan to their Campaign Planner, switch this on.<\/p>\n<p>It is useful when you have multiple members accessing your plan as it allows the&nbsp; planning and buying teams to collaborate easily.<\/p>\n<p>However, the recipient of your shared plan must :<\/p>\n<ul>\n<li>\n<p>be an employee in Business Manager associated with the plan<\/p>\n<\/li>\n<li>\n<p>have access to the Page at least as analyst<\/p>\n<\/li>\n<li>\n<p>have an ad account associated with the plan<\/p>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"shadowImg\" src=\"https:\/\/integrately.com\/blog\/wp-content\/uploads\/2021\/12\/allow-saving-a-copy.png\" alt=\"\" width=\"300\" height=\"89\"><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/li>\n<li>\n<p style=\"margin-bottom: 10px;\"><span style=\"font-weight: 300;\"> Select the details you wish to share:<\/span><\/p>\n<ul class=\"alphabetical\" style=\"margin-bottom: 0;\">\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p>Pricing (budget and CPM)<\/p>\n<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p>Audience<\/p>\n<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p>Objective and ad type<\/p>\n<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p>Placement distribution<\/p>\n<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p>Frequency distribution<\/p>\n<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">\n<p>Spend-per day<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-weight: 300;\"> Click Send.<\/span><\/li>\n<\/ol>\n<p><b>IMP:<\/b><span style=\"font-weight: 300;\"> All the above steps will work only if the plan is shared with someone in the same Business Manager account.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">But if you need to share it outside, then it is impossible through the planner. You will need to share it manually through screenshots or by writing it down.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Sharing a plan looks simple but <\/span><b>What happens when a plan shared through Campaign Planner is edited?<\/b><\/p>\n<p><span style=\"font-weight: 300;\">It gives them the power to edit it. However, you won&#8217;t get notifications for the same. But if you want to be notified, you may request access to their edited plans.<\/span><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Facebook ads are an incredible way to market your business automatically, but sometimes reaching the right audience is tricky.&nbsp; Fortunately, Facebook now offers an Ad Planner (Campaign Planner) that combines statistical powers of Facebook with Google\u2019s demographic and interest data to give you the most comprehensive picture of your target audience.&nbsp; A tool that helps<a class=\"moretag\" \n href=\"https:\/\/blog.integrately.com\/facebook-ad-planner\">Continue Reading&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[18],"class_list":["post-198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-tips","tag-facebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook\u2019s Ad Planner: Everything You Need To Know<\/title>\n<meta name=\"description\" content=\"Facebook\u2019s Ad Planner: Everything You Need To Know\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.integrately.com\/facebook-ad-planner\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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