{"id":19266,"date":"2024-07-22T12:08:42","date_gmt":"2024-07-22T12:08:42","guid":{"rendered":"https:\/\/blog.integrately.com\/?p=19266"},"modified":"2024-08-08T07:57:10","modified_gmt":"2024-08-08T07:57:10","slug":"how-to-track-facebook-linkedin-ads-conversions","status":"publish","type":"post","link":"https:\/\/blog.integrately.com\/how-to-track-facebook-linkedin-ads-conversions","title":{"rendered":"How to set up and track Facebook &amp; LinkedIn Ads Conversions using Integrately"},"content":{"rendered":"\n<div class=\"collapsibleSections\">\n\t<div class=\"collapsibleSection\">\n\t\t<div class=\"collapsibleHeader\">\n\t\t\t<h2>Introduction<\/h2>\n\t\t\t<p>Running targeted ads on Facebook &#038; LinkedIn is a powerful way to reach business professionals. <\/p> \n\t\t<\/div>\n\t   <div class=\"collapsibleContent\"> \n\t\t\t<p>But do you track <b>what happens after someone clicks your ad?<\/b> <\/p>\n\t\t\t<p>Do they visit your website? Check your features page? Sign up? Submit a form? Register for an event?<\/p>\n\t\t\t<p>You can easily <b>track these conversion actions using Integrately<\/b>.<\/p>\n\t\t\t<p>But, let\u2019s first understand how tracking conversions benefits your business.\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n <\/div>\n\n <div class=\"collapsibleSections\">\n\t<div class=\"collapsibleSection\">\n\t\t<div class=\"collapsibleHeader\">\n\t\t\t<h2>Why do you need to track Facebook &#038; LinkedIn Ad conversions?<\/h2>\n\t\t\t<p>By tracking Facebook &#038; LinkedIn Ad conversions, you can <\/p>\n\t\t<\/div>\n\t   <div class=\"collapsibleContent\"> \n\t\t\t<ul class=\"default\">\n\t\t\t\t<li>See which parts of your Facebook and LinkedIn ad funnels are working and which ones need improvement<\/li>\n\t\t\t\t<li>Focus your budget on ads that are driving real results and adjust your targeting or messaging accordingly<\/li>\n\t\t\t\t<li>Show the right ads to the right audiences  <\/li>\n\t\t\t\t<li>Optimize your campaigns for better lead generation and ROI<\/li>\n\t\t\t\t<li>Save time in tracking data or compiling reports manually from multiple platforms<\/li>\n\t\t\t<\/ul> \n\t\t\t<p>Moreover, using Integrately to track website conversions helps you tackle issues like Adblockers &#038; third-party cookies.<\/p>\n\t\t<\/div>\n\t<\/div>\n <\/div>\n\n <div class=\"collapsibleSections\">\n\t<div class=\"collapsibleSection\">\n\t\t<div class=\"collapsibleHeader\">\n\t\t\t<h2>Which Ad conversion events can you track through Integrately?<\/h2>\n\t\t\t<p>Integrately helps you send conversions that happen post ad clicks directly to Facebook or LinkedIn.<\/p>\n\t\t<\/div>\n\t   <div class=\"collapsibleContent\"> \n\t\t<p>You can send conversions to Facebook and LinkedIn from anywhere, including:<\/p>\n\t\t\t<ul class=\"default\">\n\t\t\t\t<li>Your website<\/li>\n\t\t\t\t<li>Other apps from your funnel like\n\t\t\t\t\t<ul class=\"innerUl\">\n\t\t\t\t\t\t<li>Forms <\/li>\n\t\t\t\t\t\t<li>Surveys <\/li>\n\t\t\t\t\t\t<li>CRM<\/li>\n\t\t\t\t\t\t<li>eCommerce stores<\/li>\n\t\t\t\t\t\t<li>Payment processing platforms<\/li>\n\t\t\t\t\t\t<li>Accounting platforms, &#038; more<\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/li> \n\t\t\t<\/ul> \n\t\t\t<p>These conversion events include (but are not limited to):<\/p>\n\t\t\t<ul class=\"default\">\n\t\t\t\t<li>Web page views &#038; clicks<\/li>\n\t\t\t\t<li>Signups<\/li>\n\t\t\t\t<li>Form submissions<\/li>\n\t\t\t\t<li>Event registrations<\/li>\n\t\t\t\t<li>Purchases \/ Subscriptions<\/li>\n\t\t\t\t<li>Downloads, &#038; any other key conversions<\/li> \n\t\t\t<\/ul>\n\t\t\t<p>Tracking these valuable conversions gives you a clear picture of what&#8217;s driving results for your business on Facebook \/ LinkedIn.<\/p>\n\t\t<\/div>\n\t<\/div>\n <\/div>\n\n\n\n<div id=\"2-easy-ways-to-add-code-for-tracking-website-conversions\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"What-Is-iPaaS?\">2 easy ways to add code for tracking website conversions<\/h2>\n\n\n\n<p><strong>Note:<\/strong> A little bit of developer help is required to send website conversions to Facebook \/ LinkedIn.<\/p>\n\n\n\n<p>To start sending conversions to Facebook \/ LinkedIn, you need to include a small piece of JavaScript code in Google Tag Manager or directly on your website.<\/p>\n\n\n\n<p>This can be done in 2 ways :<\/p>\n\n\n\n<ol>\n  <li><b>Include via jsDelivr<\/b><\/li>\n  <li><b>Inject via Google Tag Manager<\/b><\/li>\n<\/ol>\n\n\n\n<div class=\"altAppTabsContainer\">\n        <div class=\"stickyTop\">\n            <div class=\"altAppTabs-2 \">\n                <div class=\"altAppTab active\" data-tabcontent=\"jsDelivr\">Include via jsDelivr<\/div>\n                <div class=\"altAppTab\" data-tabcontent=\"Inject-google\">Inject via Google Tag Manager<\/div> \n            <\/div>\n        <\/div>\n        <div class=\"altAppTabContent jsDelivr\" style=\"display:block;\"> \n            <h3><b>Include via jsDelivr<\/b><\/h3>\n            <p>To include this library in your project via jsDelivr, add the following script tag to your HTML file:<\/p>\n            <div class=\"codeSection \"><a href=\"javascript:void(0)\" class=\"copyTextBtn\"><img decoding=\"async\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/07\/copy-icon.png\"><\/a>\n                <pre>&lt;script src=\"[https:\/\/cdn.jsdelivr.net\/gh\/CompanyHub-IG\/Integrately-Public-Analytics-via-Webhook@latest\/integratelyWebhookLibrary.js](https:\/\/cdn.jsdelivr.net\/gh\/CompanyHub-IG\/Integrately-Public-Analytics-via-Webhook@latest\/integratelyWebhookLibrary.js)\">&lt;\/script&gt; <\/pre>\n            <\/div>\n            <p style=\"margin-top: 20px;\">To send an event with data using this library, you can follow this syntax:<\/p>\n            <div class=\"codeSection\"><a href=\"javascript:void(0)\" class=\"copyTextBtn\"><img decoding=\"async\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/07\/copy-icon.png\"><\/a>\n<pre>ig.init(\"some_webhook_id_or_url\");  \nig.sendEvent(\"onclick\", { key: \"value\" }, false);<\/pre> \n            <\/div>\n        <\/div>\n        <div class=\"altAppTabContent Inject-google\"> \n            <h3><b>Inject via Google Tag Manager<\/b><\/h3>\n            <p>You can inject this library into your website using Google Tag Manager. Follow these steps:<\/p>\n                        <ul class=\"default\">\n                            <li>Log in to your Google Tag Manager account. <\/li> \n                            <li>Create a new Tag. <\/li>  \n                            <li>Choose &#8220;Custom HTML&#8221; as the tag type. <\/li> \n                            <li>Paste the provided code snippet into the HTML field. \n                                <div class=\"codeSection\" style=\"margin:20px 0\"> <a href=\"javascript:void(0)\" class=\"copyTextBtn\"><img decoding=\"async\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/07\/copy-icon.png\"><\/a>\n<pre>\n&lt;script&gt;  \n    (function () {  \n    var script = document.createElement('script');  \n    script.type = 'text\/javascript';  \n    script.src = '[https:\/\/cdn.jsdelivr.net\/gh\/CompanyHub-IG\/Integrately-Public-Analytics-via-Webhook@latest\/integratelyWebhookLibrary.js](https:\/\/cdn.jsdelivr.net\/gh\/CompanyHub-IG\/Integrately-Public-Analytics-via-Webhook@latest\/integratelyWebhookLibrary.js)';  \n    script.onload = function () {  \n    console.log(\"Script loaded successfully\");  \n    initializeScript(); \/\/ Call the function after the script is loaded  \n    };  \n    document.head.appendChild(script);  \n    })();  \n    \n    \/\/ Function to initialize your script once it's loaded  \n    function initializeScript() {  \n    ig.init(\"some_webhook_id_or_url\");  \n    ig.sendEvent(\"eventName\", { someKey: \"someValue\" }, true);  \n    }\n&lt;\/script&gt;\n<\/pre>  \n<\/div>\n<\/li> \n<li>Set the trigger to fire on all or specific pages where you want to use this library.<\/li>\n<li>Save the tag and publish your changes.<\/li>\n<\/ul> \n<p>The above GTM code will send static data as defined in the code. If you want to send event data dynamically, you can also implement the following code on your website.  <\/p>\n<p>When the script is loaded via Google Tag Manager (GTM), it will invoke the initializeScript() function. Within initializeScript(), you can call ig.sendEvent() to trigger the webhook on Integrately.<\/p>\n<p>Example as below,<br> JavaScript Code :-<\/p>\n<div class=\"codeSection\"><a href=\"javascript:void(0)\" class=\"copyTextBtn\"><img decoding=\"async\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/07\/copy-icon.png\"><\/a>\n<pre>\n&lt;script&gt;  \n    function initializeScript() {  \n    ig.init(\"some_webhook_id_or_url\");  \n    ig.sendEvent(\"eventName\", {  \n    someKey: \"someValue\"  \n    }, false);  \n    }  \n&lt;\/script&gt;\n<\/pre>  \n                                <\/div>  \n        <\/div> \n    <\/div>\n<\/div><\/div>\n\n\n\n<div id=\"Send-website-conversions-to-Facebook-\/-LinkedIn\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 >Send website conversions to Facebook \/ LinkedIn<\/h2>\n<div class=\"altAppTabsContainer\">\n    <div class=\"altAppTabs-2 stickyTop\">\n        <div class=\"altAppTab active\" data-tabcontent=\"facebook-con\">Facebook<\/div>\n        <div class=\"altAppTab\" data-tabcontent=\"likedin-con\">LinkedIn<\/div> \n    <\/div>\n    <div class=\"altAppTabContent facebook-con\" style=\"display:block;\"> \n        <p> <b>Step 1<\/b >&#8211;  Head over &amp; log in to Integrately. (<a href=\"https:\/\/app.integrately.com\/login\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/app.integrately.com\/login<\/a>)<\/p>\n    \n            <p><b>Step2<\/b >&#8211;  Select the following apps for your automation: \u2018Webhook \/ API Integration\u2019 &#038; \u2018Facebook Conversions\u2019<\/p>\n            <p><b>Step 3<\/b >&#8211;  Choose the following trigger &#038; any one of the below actions, then click \u2018Go\u2019:<\/p>\n               <b>Trigger: <\/b><br>\n              <p> Operation is performed in Webhook \/ API Integration <\/p>\n               <b>Actions: <\/b> <br>\n               <ul class=\"default\">\n                    <li>Send lead event in Facebook Conversions<\/li>\n                    <li>Send purchase event in Facebook Conversions<\/li>\n                    <li>Send other event in Facebook Conversions<\/li>\n               <\/ul>   \n            \n            <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/07\/new-WebhookFacebook.png\" alt=\"\" class=\"wp-image-17747\"\/><\/figure>\n            \n            <p><b>Step 4<\/b >&#8211;  Now, you need to connect your app securely accounts with Integrately. For this, you must copy the webhook URL as shown below.  <\/p>\n            <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/07\/new-Webhook_URL_set.png\" alt=\"\" class=\"wp-image-17747\"\/><\/figure>\n        \n            <p><b>Step 5<\/b >&#8211;  After copying the webhook URL, switch back to the code you earlier inserted in your GTM or website.<\/p>\n            <p>Now, replace the &#8220;some_webhook_id_or_url&#8221; in your code with the actual webhook ID or URL obtained from Integrately.<br>The ig.init() function in the code will then initialize your webhook URL or ID.  <\/p>\n            <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/07\/new-Insert_webhook_url.png\" alt=\"\" class=\"wp-image-17747\"\/><\/figure>\n        \n            <p><b>Step 6<\/b >&#8211;  Also, your code must include which website events and data you need to send. <br>The \u2018ig.sendEvent()\u2019 function in the code is used to transmit these event data to Integrately. This function accepts three arguments:\n            <\/p>\n            <ul class=\"default\">\n                <li>Event Name: The type of event being sent, e.g., &#8220;onclick&#8221;.<\/li>\n                <li>Event Payload: A JSON object containing relevant data for the event, such as Meta Pixel ID or other event-related information.<\/li>\n                <li>isForCookies: Determines whether to check for the presence of a cookie and if the cookie is present it will check for Facebook cookies before sending the event. It can be either true or false. If set to true, the event message will only be sent if the Facebook cookies are present; otherwise, it will be sent regardless.\n                    Example: For Facebook cookies, it will check for &#8216;_fbp&#8217;.<\/li>\n            <\/ul>\n            <b>Save and publish your changes before proceeding.<\/b>\n            \n            <p style=\"margin-top:20px\"><b>Step 7<\/b >&#8211;  Head back to Integrately and click on \u2018I have set this URL in Webhook \/ API Integration.\u2019<\/p>\n            <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/07\/new-Webhook_URL_set.png\" alt=\"\" class=\"wp-image-17747\"\/><\/figure>\n        \n            <p><b>Step 8<\/b> &#8211; Follow the prompts to check the test records and connect your Facebook account with Integrately.<\/p>\n        \n            <p><b>Step 9<\/b >&#8211; After connecting your app accounts, you must map the desired fields to set up your automation. <\/p>\n            <p>The required parameters\/fields for Facebook Conversions include:  <\/p>\n            <ul class=\"default\">\n                <li>Pixel ID <\/li>\n                <li>_fbp (Browser ID) \/ Email<\/li>\n            <\/ul>\n        \n            <p><b>Step 9-a )<\/b>: There are 2 ways to map the Pixel ID for Facebook:<\/p>\n            <p>Using Dropdown (Use this method when Pixel ID is fixed):<\/p> \n            <ul class=\"default\">\n                    <li><p>Using Dropdown (Use this method when Pixel ID is fixed): <br>\n                        When you map Pixel ID using dropdown, all the website events will be attributed only to that particular Pixel ID.<\/p> \n                        <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/07\/new-Dropdown_for_PixelID.png\" alt=\"\" class=\"wp-image-17747\"\/><\/figure>\n                    <\/li>\n                    <li style=\"margin-top: 20px !important;\"><p>Mapping from the trigger app, i.e. webhook (Use this method when the Pixel ID is dynamic):<br>\n                        To use this method, you must ensure the Pixel ID is sent via webhook.<\/p>\n                        <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/07\/new-Map_PixelID.png\" alt=\"\" class=\"wp-image-17747\"\/><\/figure>\n                    <\/li>\n            <\/ul>\n            <p><b> Step 9-b)<\/b>: Map \u2018Fbp\u2019 from webhook as \u2018Browser ID\u2019 in \u2018Facebook Conversions\u2019\n                <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/07\/new-Map_browserID.png\" alt=\"\" class=\"wp-image-17747\"\/><\/figure>\n        \n            <\/p>\n           \n        <p><b>Step 10<\/b> &#8211; Map other fields as per your requirements. Then, test and turn on your automation.<\/p>\n    <\/div>\n    <div class=\"altAppTabContent likedin-con\"> \n        <p> <b>Step 1<\/b >&#8211; Head over &#038; log in to Integrately. (<a href=\"https:\/\/app.integrately.com\/login\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/app.integrately.com\/login<\/a>)<\/p>\n    \n            <p><b>Step2<\/b >&#8211;  Select the following apps for your automation: \u2018Webhook \/ API Integration\u2019 &#038; \u2018LinkedIn Ads\u2019<\/p>\n            <p><b>Step 3<\/b >&#8211;  Choose the following trigger action, then click \u2018Go\u2019: <\/p>\n               <b>Trigger: <\/b><br>\n              <p>Operation is performed in Webhook \/ API Integration<\/p>\n               <b>Actions: <\/b> <br>\n               <p>Send conversion event in LinkedIn Ads <\/p> \n            \n            <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/07\/new-WebhookLinkedIn.png\" alt=\"\" class=\"wp-image-17747\"\/><\/figure>\n            \n            <p><b>Step 4<\/b >&#8211;  Now, you need to connect your app securely accounts with Integrately. For this, you must copy the webhook URL as shown below.<\/p>\n            <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/07\/new-Webhook_URL_set.png\" alt=\"\" class=\"wp-image-17747\"\/><\/figure>\n        \n            <p><b>Step 5<\/b >&#8211;  After copying the webhook URL, switch back to the code you earlier inserted in your GTM or website.<\/p>\n            <p>Now, replace the &#8220;some_webhook_id_or_url&#8221; in your code with the actual webhook ID or URL obtained from Integrately.<\/p>\n            <p>The ig.init() function in the code will then initialize your webhook URL or ID. <\/p>\n            <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/07\/new-Insert_webhook_url.png\" alt=\"\" class=\"wp-image-17747\"\/><\/figure>\n        \n            <p><b>Step 6<\/b >&#8211;  Also, your code must include which website events and data you need to send.<\/p>\n                <p>The \u2018ig.sendEvent()\u2019 function in the code is used to transmit these event data to Integrately. This function accepts three arguments:<\/p>\n            <ul class=\"default\">\n                <li>Event Name: The type of event being sent, e.g., &#8220;onclick&#8221;.<\/li>\n                <li>isForCookies: Determines whether to check for the presence of a cookie and if the cookie is present it will check for LinkedIn cookies before sending the event. It can be either true or false. If set to true, the event message will only be sent if the LinkedIn cookies are present; otherwise, it will be sent regardless.\n                    Example: For LinkedIn cookies, it will check for &#8216;li_fat_id&#8217;. <\/li>\n            <\/ul>\n            <p><b>Save and publish your changes before proceeding.<\/b><\/p>\n            \n            <p><b>Step 7<\/b >&#8211;  Head back to Integrately and click on \u2018I have set this URL in Webhook \/ API Integration.\u2019<\/p>\n            <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/07\/new-Webhook_URL_set.png\" alt=\"\" class=\"wp-image-17747\"\/><\/figure>\n        \n            <p><b>Step 8<\/b> &#8211;  Follow the prompts to check the test records and securely connect your LinkedIn Ads account with Integrately.<\/p>\n        \n            <p><b>Step 9<\/b >&#8211; After connecting your app accounts, you must map the desired fields to set up your automation.<\/p>\n            <p>The required parameters\/fields for LinkedIn Ads include:<\/p>\n            <ul class=\"default\">\n                <li>Conversion ID  <\/li>\n                <li>User First Party Cookie ID \/ Email<\/li>\n            <\/ul>\n        \n            <p><b>Step 9-a <\/b>: There are 2 ways to map the Conversion ID for LinkedIn: <\/p>\n            <ul class=\"default\">\n                    <li><P>Using Dropdown (Use this method when the Conversion ID is fixed):<br>\n                        When you map the Conversion ID using dropdown, all the website events will be attributed only to that particular Conversion ID.  <\/p>\n                        <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/07\/new-Dropdown_for_Conversion_ID.png\" alt=\"\" class=\"wp-image-17747\"\/><\/figure>\n                    <\/li>\n                    <li><p>Mapping from the trigger app, i.e. webhook (Use this method when the Conversion ID is dynamic): <br>\n                        To use this method, you must ensure the Conversion ID is sent via webhook.<\/p>\n                        <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/07\/new-Map_ConversionID.png\" alt=\"\" class=\"wp-image-17747\"\/><\/figure>\n                    <\/li>\n            <\/ul>\n            <p><b> Step 9-b <\/b>: Map the \u2018Li Fat ID\u2019 from the webhook as \u2018User First Party Cookie ID\u2019 in \u2018LinkedIn Ads\u2019 <br>\n                <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/07\/new-Map_li_fat_id.png\" alt=\"\" class=\"wp-image-17747\"\/><\/figure>\n        \n            <\/p>\n           \n        <p><b>Step 10<\/b> &#8211; Map other fields as per your requirements. Then, test and turn on your automation.<\/p>\n                \n    <\/div> \n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"Send-conversion-events-from-other-apps-to-Facebook-\/-LinkedIn\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 >Send conversion events from other apps to Facebook \/ LinkedIn<\/h2>\n<div class=\"altAppTabsContainer\">\n    <div class=\"altAppTabs-2 stickyTop\">\n        <div class=\"altAppTab active\" data-tabcontent=\"why\">Facebook<\/div>\n        <div class=\"altAppTab\" data-tabcontent=\"features\">LinkedIn<\/div> \n    <\/div>\n    <div class=\"altAppTabContent why\" style=\"display:block;\">\n        <!-- <h3>Send conversion events from other apps to Facebook<\/h3> -->\n        <p>Before you start sending conversions, you must <a href=\"https:\/\/en-gb.facebook.com\/business\/help\/952192354843755?id=1205376682832142\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>setup a \u2018Meta Pixel\u2019 in Meta Events Manager<\/strong><\/a>.<\/p>\n        <p>After setting it up, create an automation in Integrately to send conversions directly from other apps to Facebook.<\/p>\n        <p> <b>Step 1<\/b >&#8211; Head over &#038; log in to Integrately. (<a href=\"https:\/\/app.integrately.com\/login\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/app.integrately.com\/login<\/a>)<\/p>\n        \n        <p><b>Step2<\/b >&#8211;  Select \u2018Facebook Conversions\u2019 &#038; the other app you want to track conversions from.<\/p>\n        <p><b>Step 3<\/b >&#8211;  Choose the conversion event you want to track as your trigger &#038; select one of the following actions:<\/p>\n            \n        <ul class=\"default\">\n            <li>Send lead event in Facebook Conversions<\/li>\n            <li>Send purchase event in Facebook Conversions<\/li>\n            <li>Send other event in Facebook Conversions<\/li>\n        <\/ul>\n        \n        <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/07\/facebook-ad.gif\" alt=\"\" class=\"wp-image-17747\"\/><\/figure>\n        \n        <p><b>Step 4<\/b >&#8211;  Follow the prompts to securely connect your Facebook Conversions and the other app account with Integrately.<\/p>\n        <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/07\/new-Connect_Facebook_account.png\" alt=\"\" class=\"wp-image-17747\"\/><\/figure>\n\n        <p><b>Step 5<\/b >&#8211;  Map the data captured by your trigger app to the corresponding fields in Facebook Conversion.<\/p>\n        <p>For the automation to run successfully, you must at least map the following:<\/p>\n            <ul class=\"default\">\n                <li>Pixel ID<\/li>\n                <li>Action Source<\/li>\n                <li>Browser ID \/ Email<\/li>\n            <\/ul>\n        <p>Map other fields to suit your requirements. <\/p>\n        <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/07\/new-Map_fields_for_Fb.png\" alt=\"\" class=\"wp-image-17747\"\/><\/figure>\n\n        <p><b>Step 6: Test and activate your automation:<\/b >&#8211;  Once everything&#8217;s mapped correctly, run a test to ensure data flows smoothly. If the test is successful, activate your automation to start tracking your conversions automatically.<\/p> \n    <\/div>\n    <div class=\"altAppTabContent features\">\n        <!-- <h3>Send conversion events from other apps to LinkedIn<\/h3> -->\n        <p>Before you start sending conversions, you must <a href=\"https:\/\/docs.google.com\/document\/d\/1zMaTI6sbngALTX-76_giMFavx7svKTL229jvOSXx6aQ\/edit?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>create a \u2018Conversion Rule\u2019 in LinkedIn Campaign Manager<\/strong><\/a>.<\/p>\n        <p>Then, create an automation in Integrately to send conversions directly from other apps to LinkedIn Ads.<\/p>\n        <p> <b>Step 1<\/b >&#8211; Head over &#038; log in to Integrately. (<a href=\"https:\/\/app.integrately.com\/login\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/app.integrately.com\/login<\/a>)<\/p>\n        \n        <p><b>Step2<\/b >&#8211;  Select \u2018LinkedIn Ads\u2019 &#038; the other app you want to track conversions from.<\/p>\n        <p><b>Step 3<\/b >&#8211;  Choose the conversion event you want to track as your trigger &#038; select <b>\u2018Send conversion event in LinkedIn Ads\u2019<\/b> as your action.<\/p>\n        <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/07\/likedin-ad.gif\" alt=\"\" class=\"wp-image-17747\"\/><\/figure>\n        \n        <p><b>Step 4<\/b >&#8211;  Follow the prompts to securely connect your LinkedIn Ads and the other app account with Integrately.<\/p>\n        <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/07\/new-Connect_LinkedIn_Ads_account.png\" alt=\"\" class=\"wp-image-17747\"\/><\/figure>\n\n        <p><b>Step 5<\/b >&#8211;  Map the data captured by your trigger app to the corresponding fields in LinkedIn Ads.<\/p>\n        <p>For the automation to run successfully, you must at least map the following:<\/p>\n            <ul class=\"default\">\n                <li>Conversion ID<\/li>\n                <li>User First Party Cookie ID \/ Email<\/li> \n            <\/ul>\n        <p>Map other fields to suit your requirements. <\/p>\n        <figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/07\/new-Map_fields_for_LinkedIn.png\" alt=\"\" class=\"wp-image-17747\"\/><\/figure>\n\n        <p><b>Step 6: Test and activate your automation:<\/b >&#8211;  Once everything&#8217;s mapped correctly, run a test to ensure data flows smoothly. If the test is successful, activate your automation to start tracking your conversions automatically.<\/p> \n            <p>Once you set up the automation, you can view your conversion tracking data directly in your Meta \/ LinkedIn Campaign Manager. This will give you valuable insights into your campaign effectiveness and help you optimize your ad spend.\n            <\/p>\n    <\/div> \n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Introduction Running targeted ads on Facebook &#038; LinkedIn is a powerful way to reach business professionals. But do you track what happens after someone clicks your ad? Do they visit your website? Check your features page? Sign up? Submit a form? Register for an event? You can easily track these conversion actions using Integrately. But,<a class=\"moretag\" \n href=\"https:\/\/blog.integrately.com\/how-to-track-facebook-linkedin-ads-conversions\">Continue Reading&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":19423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[18],"class_list":["post-19266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-guides","tag-facebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to set up and track Facebook &amp; LinkedIn Ads Conversions using Integrately<\/title>\n<meta name=\"description\" content=\"Learn how you can use Integrately to automatically track all Facebook &amp; LinkedIn Ads Conversions from both - your website &amp; other apps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.integrately.com\/how-to-track-facebook-linkedin-ads-conversions\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to set up and track Facebook &amp; 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