{"id":17437,"date":"2024-04-18T12:19:26","date_gmt":"2024-04-18T12:19:26","guid":{"rendered":"https:\/\/blog.integrately.com\/?p=17437"},"modified":"2024-07-10T13:01:15","modified_gmt":"2024-07-10T13:01:15","slug":"how-mailchimp-bootstrapped-to-140-million-customers-and-800-million-in-revenue-part3","status":"publish","type":"post","link":"https:\/\/blog.integrately.com\/how-mailchimp-bootstrapped-to-140-million-customers-and-800-million-in-revenue-part3","title":{"rendered":"How Mailchimp bootstrapped to 140 Million customers and $800 Million in revenue – Part 3"},"content":{"rendered":"\n
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Steal the Growth Secrets Of \nGrowing Companies<\/h2><\/div>\n\n\n\n

Looking to make your product a hit in the market? That’s what we’re all after.<\/p>\n\n\n\n

For Notion<\/a>, the community and word-of-mouth took it beyond $10 Billion.<\/p>\n\n\n\n

But, I was curious as to what made Mailchimp go from \ud83d\udc47 <\/p>\n\n\n\n

Just a \u2018Side Hustle\u2019 to \u2192 \u2018$800 Million in Revenue\u2019?<\/strong> <\/p>\n\n\n\n

Join me as I uncover their insider secrets in this 3-part article:<\/p>\n\n\n\n

Part 1 – Mailchimp’s Masterstroke in Branding<\/a>
Part 2 – Growth Strategies: Not by the books<\/a>
Part 3 – Mailchimp Traffic & SEO Playbook<\/strong> (Read below)<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

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Join The Gang<\/div>

Get the growth secrets in your inbox for FREE<\/p>

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No spam. Promise. See privacy policy<\/a>.<\/p><\/div>\n\n\n\n

\"Abhishek
\n\t\t\t\t\t\t\t
Author – Abhishek A Agrawal<\/div>\n\t\t\t\t\t\t\t
Founder at Integrately – Easiest integration platform<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\n\n<\/svg>Twitter<\/span>\n<\/a>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\n\n<\/g>\n\n\n\n<\/clipPath>\n<\/defs>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\tLinkedin<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div>\n\n\n\n

Traffic & SEO Playbook (Some Tactics That Even Notion Swears By)<\/strong><\/h2>\n\n\n\n

A monthly traffic of 6.2 Million, and 48% of it coming from<\/strong> non-branded keywords<\/strong>! That\u2019s insane!<\/p>\n\n\n\n

The secret?? It’s the resources and glossary sections of Mailchimp\u2019s website – A knowledge hub of marketing and business content.<\/p>\n\n\n\n

Here you can find a variety of content ranging from guides on email marketing, social media strategies, case studies to in-depth insights on SEO and content marketing, and much more.<\/p>\n\n\n\n

Besides, they have a focused content strategy on the organic as well as the paid front.<\/p>\n<\/div><\/div>\n\n\n\n

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\"This<\/figure>\n\n\n\n

3 strategies shared by Mailchimp and Notion <\/strong><\/h3>\n\n\n\n

1. Product Features as Lead Magnets:<\/strong><\/p>\n\n\n\n

Mailchimp drives significant branded traffic from its features page. Here\u2019s the breakdown:<\/p>\n\n\n\n

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These features naturally promote the problems that the product solves. This in turn helps generate qualified leads. <\/p>\n\n\n\n

And out of all the features, `Email Templates` drive the highest traffic<\/span>. <\/p>\n\n\n\n

That\u2019s the same case for Notion, wherein templates have been their biggest customer acquisition channel. Thus,<\/p>\n\n\n\n

`Templates can be the best lead magnets for customer acquisition<\/strong>`.<\/p>\n\n\n\n

And rightly so, because they offer practical, ready-to-use solutions<\/p>\n\n\n\n

2. Emerging Markets are Key Growth Areas<\/strong><\/p>\n\n\n\n

India is a key player for Mailchimp, driving 11% of its organic traffic.<\/p>\n\n\n\n

And Brazil is a major source of its paid traffic, a trend also seen with Notion<\/a>. <\/p>\n\n\n\n

This highlights the growing importance of developing countries as emerging markets with a lot of potential.<\/p>\n\n\n\n

For businesses, investing in these emerging markets<\/strong> and focusing on paid marketing could unlock new opportunities and attract more customers.<\/p>\n\n\n\n

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3. Multi-Lingual Support to Capture Global Markets<\/strong>
<\/strong>As seen in Notion, even Mailchimp\u2019s stats show significant organic traffic coming to its translated pages. This re-affirms that one must surely invest in translated pages to get that quick organic boost.<\/p>\n\n\n\n

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Since these tactics have proven effective for both of them, I can say that SaaS companies should definitely give a thought to implementing them.<\/p>\n<\/div><\/div>\n\n\n\n

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Mailchimp\u2019s own set of strategies<\/strong><\/h3>\n\n\n\n

1. Invest in SEO<\/strong><\/p>\n\n\n\n

We contemplate that Mailchimp’s significant increase in organic traffic correlates with its major focus on SEO from October 2015. It yielded them a dramatic increase in keyword rankings, from 11,341 to 125,050 keywords in a single month!<\/p>\n\n\n\n

\"\"<\/figure>\n<\/div><\/div>\n\n\n\n

2. Diversify Your Content for Non-Branded Traffic<\/strong><\/p>\n\n\n\n

Although Mailchimp started out as an Email marketing platform, they have been creating diversified content around:<\/p>\n\n\n\n