{"id":17405,"date":"2024-04-18T12:19:54","date_gmt":"2024-04-18T12:19:54","guid":{"rendered":"https:\/\/blog.integrately.com\/?p=17405"},"modified":"2024-06-20T11:38:05","modified_gmt":"2024-06-20T11:38:05","slug":"how-mailchimp-bootstrapped-to-140-million-customers-and-800-million-in-revenue-part2","status":"publish","type":"post","link":"https:\/\/blog.integrately.com\/how-mailchimp-bootstrapped-to-140-million-customers-and-800-million-in-revenue-part2","title":{"rendered":"How Mailchimp bootstrapped to 140 Million customers and $800 Million in revenue &#8211; Part 2"},"content":{"rendered":"\n<div class=\"wp-block-group firstBlockContainer\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"growthSecretHeadingWithImg\"><div class=\"growthSecretImg\"><img decoding=\"async\" src=\"wp-content\/uploads\/2023\/11\/thief.png\" loading=\"lazy\" width=\"182\" alt=\"\"\/><\/div><h2>Steal the Growth Secrets Of \nGrowing Companies<\/h2><\/div>\n\n\n\n<p>Looking to make your product a hit in the market? That&#8217;s what we&#8217;re all after.&nbsp;<\/p>\n\n\n\n<p>For <a href=\"https:\/\/integrately.com\/blog\/traffic-secrets-that-helped-notion-reach-10-billion\">Notion<\/a>, the community and word-of-mouth took it beyond $10 Billion.&nbsp;<\/p>\n\n\n\n<p>But, I was curious as to what made Mailchimp go from \ud83d\udc47&nbsp;<\/p>\n\n\n\n<p class=\"leftSpace\"> <b>Just a \u2018Side Hustle\u2019 to \u2192 \u2018$800 Million in Revenue\u2019?<\/b><\/p>\n\n\n\n<p>Join me as I uncover their insider secrets in this 3-part article:<\/p>\n\n\n\n<p><a href=\"https:\/\/integrately.com\/blog\/how-mailchimp-bootstrapped-to-140-million-customers-and-800-million-in-revenue-part1\" target=\"_blank\" rel=\"noreferrer noopener\">Part 1 &#8211; Mailchimp&#8217;s Masterstroke in Branding<\/a> (Recommended read before Part 2)  <br><strong>Part 2 &#8211; Growth Strategies: Not by the books (Read below)<\/strong><br>Part 3 &#8211; Mailchimp Traffic &amp; SEO Playbook<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"subscribeFormContainer\"><div class=\"subscribeFormHeading\">Join The Gang<\/div><p>Get the growth secrets in your inbox for FREE<\/p><form class=\"subscribeFormWrap\"><input required class=\"subscribeInput\" name=\"subscribe\" type=\"email\" placeholder=\"Enter your email\"\/><input type=\"submit\" value=\"Subscribe Now\" class=\"subscribeBtn\"\/><\/form><p style=\"font-size:0.78rem;\">No spam. Promise. See <a href=\"https:\/\/integrately.com\/home\/privacy\" target=\"_blank\" rel=\"noopener\">privacy policy<\/a>.<\/p><\/div>\n\n\n\n<div class=\"authorShortInfo\" style=\"margin-bottom:30px\"><img decoding=\"async\" src=\"wp-content\/uploads\/2023\/11\/abhishek-agrawal.png\" loading=\"lazy\"  alt=\"Abhishek Agrawal\" loading=\"lazy\" width=\"130\"\/><div class=\"authorTitle\">\n\t\t\t\t\t\t\t<div class=\"name\">Author &#8211; Abhishek A Agrawal<\/div>\n\t\t\t\t\t\t\t<div class=\"title\">Founder at Integrately &#8211; Easiest integration platform<\/div>\n\t\t\t\t\t\t\t<div class=\"authorLinks\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/abhipreneur\" target=\"_blank\" rel=\"noopener\"><svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M15.9455 23.0312L10.396 15.1214L3.44886 23.0312H0.509766L9.09209 13.2623L0.509766 1.03125H8.05571L13.286 8.48627L19.8393 1.03125H22.7784L14.5943 10.3477L23.4914 23.0312H15.9455ZM19.2185 20.8013H17.2398L4.71811 3.26125H6.6971L11.7121 10.2844L12.5793 11.5031L19.2185 20.8013Z\" fill=\"white\"\/>\n<\/svg><span class=\"authorSocialLinkTxt\">Twitter<\/span>\n<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/abhipreneur\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t\t\t<svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_17_86379)\">\n<path d=\"M22.2234 0.03125H1.77187C0.792187 0.03125 0 0.804688 0 1.76094V22.2969C0 23.2531 0.792187 24.0312 1.77187 24.0312H22.2234C23.2031 24.0312 24 23.2531 24 22.3016V1.76094C24 0.804688 23.2031 0.03125 22.2234 0.03125ZM7.12031 20.4828H3.55781V9.02656H7.12031V20.4828ZM5.33906 7.46563C4.19531 7.46563 3.27188 6.54219 3.27188 5.40312C3.27188 4.26406 4.19531 3.34062 5.33906 3.34062C6.47813 3.34062 7.40156 4.26406 7.40156 5.40312C7.40156 6.5375 6.47813 7.46563 5.33906 7.46563ZM20.4516 20.4828H16.8937V14.9141C16.8937 13.5875 16.8703 11.8766 15.0422 11.8766C13.1906 11.8766 12.9094 13.325 12.9094 14.8203V20.4828H9.35625V9.02656H12.7687V10.5922H12.8156C13.2891 9.69219 14.4516 8.74063 16.1813 8.74063C19.7859 8.74063 20.4516 11.1125 20.4516 14.1969V20.4828Z\" fill=\"white\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_17_86379\">\n<rect width=\"24\" height=\"24\" fill=\"white\" transform=\"translate(0 0.03125)\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t<span class=\"authorSocialLinkTxt\">Linkedin<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Growth Strategies: Not by the books<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full no-border\"><img loading=\"lazy\" decoding=\"async\" width=\"246\" height=\"93\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/03\/new-typewritter-font.png\" alt=\"\" class=\"wp-image-17324\" style=\"border-radius:0px\" \/><\/figure>\n\n\n\n<p>These choices were very uncommon back when MailChimp started off.<\/p>\n\n\n\n<p>But it led to new growth hacks that work for us even today!<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Tinker framework<\/h2>\n\n\n\n<p>Bootstrapping their business for 20 years, MailChimp faced several startup challenges:<\/p>\n\n\n\n<ul class=\"default wp-block-list\">\n<li>Limited resources<\/li>\n\n\n\n<li>Scalability<\/li>\n\n\n\n<li>Little room for error<\/li>\n<\/ul>\n\n\n\n<p>But Ben, MailChimp CEO, handled them very effectively with what he calls tinkering and describes it as:<\/p>\n\n\n\n<p><strong><em>`Make small bets, fail fast and recalibrate, do not aim for moonshots as they are expensive!`<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full no-border\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"226\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/ben-quotes.png\" alt=\"\" class=\"wp-image-17409\" srcset=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/ben-quotes.png 801w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/ben-quotes-300x85.png 300w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/ben-quotes-768x217.png 768w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><\/figure>\n\n\n\n<p>The customer has been their first and foremost source for tinkering.<\/p>\n\n\n\n<p>Right from the start, they actively:<\/p>\n\n\n\n<ul class=\"default wp-block-list\">\n<li>Conducted customer feedback surveys<\/li>\n\n\n\n<li class=\"default\">Sorted out to prioritize the most requested features<\/li>\n\n\n\n<li>Implemented and released them quickly (they have even launched multiple versions in a year)<\/li>\n<\/ul>\n\n\n\n<p>For example, they kept tinkering with features like:<\/p>\n\n\n\n<ul class=\"default wp-block-list\">\n<li><strong>Templates<\/strong>: When Mailchimp hit 3,000 template downloads, they recognized the demand. So they came up with &#8216;built-in templates,&#8217; saving users the need to download them separately. This simple yet impactful change led to a 50% increase in free sign-ups within two weeks <br> <figure class=\"wp-block-image size-full no-border\" style=\"margin-top:20px\"><img decoding=\"async\" class=\"wp-image-17382\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/tinkring-download.png\" alt=\"\" style=\"\"><\/figure><\/li>\n\n\n\n<li><strong>Automatic Email<\/strong> <strong>A\/B Testing<\/strong>: They tinkered with the Email A\/B testing process by adding automation to it. This gained them 5K customers in just 2 months, as opposed to the 10K userbase they had built over 7 years.<br> <figure class=\"wp-block-image size-full no-border\" style=\"margin-top:20px\"><img decoding=\"async\" class=\"wp-image-17382\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/before-automation-1.png\" alt=\"\"><\/figure><\/li>\n\n\n\n<li class=\"default\"><strong>Social Pro<\/strong>: Got 1 million queries on average during its launch. But tinkering with its promotion as `free for limited time\u2019, spiked the queries to 50M in just 2 weeks.<br>\n<figure class=\"wp-block-image size-full no-border\" style=\"margin-top:20px\"><img decoding=\"async\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/social-pro-addon-1.png\" alt=\"\" class=\"wp-image-17382\"><\/figure><\/li>\n\n\n\n<li><strong>RSS to email<\/strong>: &nbsp;Launched in 2008, this feature didn&#8217;t instantly make waves. Continuous tinkering, however, boosted the stats. By 2010, major publications were sending <strong>70,000 daily RSS to Email campaigns<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full no-border\"><img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"134\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/tinker-framework.png\" alt=\"\" class=\"wp-image-17616\" srcset=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/tinker-framework.png 796w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/tinker-framework-300x51.png 300w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/tinker-framework-768x129.png 768w\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><strong>Tinkering with Pricing &#8211; The Freemium Wave<\/strong><\/h2>\n\n\n\n<p>Mailchimp&#8217;s move to a freemium pricing model was a big game-changer. The numbers say it all:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full no-border\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"349\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/users-count.png\" alt=\"\" class=\"wp-image-17375\" srcset=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/users-count.png 576w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/users-count-300x182.png 300w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p>But Mailchimp didn&#8217;t suddenly wake up one day and decide to offer free plans to the world. It wasn&#8217;t a spur-of-the-moment choice, but a result of continuous tinkering with the pricing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Learning from the Past: Years of Experimentation<\/strong><\/h3>\n\n\n\n<p>Mailchimp made a carefully calculated move shaped by&nbsp;<\/p>\n\n\n\n<ul class=\"default wp-block-list\">\n<li>Years of trial and error,&nbsp;<\/li>\n\n\n\n<li>Pricing experimentation, and&nbsp;<\/li>\n\n\n\n<li>A keen understanding of their business.<\/li>\n<\/ul>\n\n\n\n<p>They experimented with various plans at different pricing points, from pay-as-you-go to monthly subscriptions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full no-border\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"963\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/experimenting-with-pricing.png\" alt=\"\" class=\"wp-image-17618\" srcset=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/experimenting-with-pricing.png 801w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/experimenting-with-pricing-250x300.png 250w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/experimenting-with-pricing-768x923.png 768w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><\/figure>\n\n\n\n<p>After each experiment, they gathered a wealth of data on factors like<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"default wp-block-list\">\n<li>Profitability<\/li>\n\n\n\n<li>Order volume<\/li>\n\n\n\n<li>Customer downgrades<\/li>\n\n\n\n<li>Refund rates<\/li>\n<\/ul>\n\n\n\n<p>This data was crucial in shaping Mailchimp&#8217;s approach to Freemium. After the success of the Freemium campaign, they strategically increased the subscriber count on the free plan twice. Results \ud83e\udd2f \ud83d\udc47<\/p>\n\n\n\n<figure class=\"wp-block-image size-full no-border\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"409\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/average.png\" alt=\"\" class=\"wp-image-17385\" srcset=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/average.png 801w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/average-300x153.png 300w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/average-768x392.png 768w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\"><strong>The 10:1 Ratio &#8211; A Wake-Up Call for New Startups<\/strong><\/h3>\n\n\n\n<p>So should you launch a free plan right away? No!<\/p>\n\n\n\n<p>Before diving into freemium, you must take note of Mailchimp&#8217;s 10:1 ratio &#8211;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full no-border\"><img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"168\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/paid-customer.png\" alt=\"\" class=\"wp-image-17620\" srcset=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/paid-customer.png 796w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/paid-customer-300x63.png 300w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/paid-customer-768x162.png 768w\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" \/><\/figure>\n\n\n\n<p>This ratio is a sobering reality for startups considering freemium. Because it means that a majority of your users may not contribute directly to your revenue for a considerable period.<\/p>\n\n\n\n<p>But you still need that revenue to keep the lights on, pay your team, and let you stash some cash for the future.<\/p>\n\n\n\n<p>This is why <strong class=\"red\">going freemium before having a solid paying customer base is risky<\/strong>. You might end up in a situation where you need to borrow money just to keep the lights on. All this, while you work on figuring out how to make money from your free users.<\/p>\n\n\n\n<p>So, if your 1 paid customer cannot bear the cost of 10 free users yet, you must reconsider the Freemium model.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Promoting Freemium: The \u2018Power to People\u2019 Way<\/strong><\/h3>\n\n\n\n<p>Freemium being their biggest move, Mailchimp wanted to make the most out of it.&nbsp;<\/p>\n\n\n\n<p>So they launched the &#8216;Power to People&#8217; campaign\u270a, wherein they distributed 1000 free t-shirts &amp; goodies using social media.&nbsp;<\/p>\n\n\n\n<p>This was a calculated move since:<\/p>\n\n\n\n<ul class=\"default wp-block-list\">\n<li>Giving away free goodies in the past had <span class=\"orange\">tripled (3X) the customer survey participation<\/span> in just a single year<\/li>\n\n\n\n<li>Social media was on the rise with <span class=\"orange\">Facebook hitting 300 million users<\/span> during Freemium launch, and<\/li>\n\n\n\n<li>Their Twitter was growing so rapidly that they already had a <span class=\"orange\">full-time Chief Twitter Officer<\/span>.<\/li>\n<\/ul>\n\n\n\n<p>The `Power to People` campaign helped them in multiple ways:<\/p>\n\n\n\n<ul class=\"default wp-block-list\">\n<li><strong>Promoting Brand Mission<\/strong>: Using the phrase \u2018Power to People\u2019 promoted Mailchimp as a brand that has empathy towards users. It also encouraged their mission to empower smaller businesses.<\/li>\n\n\n\n<li><strong>Growing Email List<\/strong>: Mailchimp collected emails from people who wanted a free T-shirt<\/li>\n\n\n\n<li><strong>Creating Social Media Buzz<\/strong>:&nbsp; Users shared Mailchimp-branded goodies on social media sparking the buzz.<\/li>\n\n\n\n<li><strong>Community Building<\/strong>: The buzz created a lively community of Mailchimp fans on FB and Twitter.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full no-border\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"607\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/media.png\" alt=\"\" class=\"wp-image-17369\" srcset=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/media.png 800w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/media-300x228.png 300w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/media-768x583.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>API : The Untapped Growth Channel<\/strong><\/h2>\n\n\n\n<p>Can you imagine API bringing in around 20 to 25% of your customers?<\/p>\n\n\n\n<p>Indeed, that&#8217;s the scenario with MailChimp. In just 2 years, their API user count went from <strong>19K to 188K\u2014a whopping 889% increase!<\/strong><\/p>\n\n\n\n<p>Here\u2019s the simple and easy-to-replicate API formula that worked for MailChimp back then and can work even better for us now!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full no-border\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"705\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/succes-step.png\" alt=\"\" class=\"wp-image-17380\" srcset=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/succes-step.png 800w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/succes-step-300x264.png 300w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/succes-step-768x677.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>The API channel has contributed significantly to MailChimp\u2019s overall customer base.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full no-border\"><img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"565\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/growth-channels.png\" alt=\"\" class=\"wp-image-17622\" srcset=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/growth-channels.png 495w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/growth-channels-263x300.png 263w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><br>Even Ben testifies their use of API as a user magnet <\/p>\n\n\n\n<figure class=\"wp-block-image size-full no-border\"><img loading=\"lazy\" decoding=\"async\" width=\"795\" height=\"178\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/probeably-new.png\" alt=\"\" class=\"wp-image-17623\" srcset=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/probeably-new.png 795w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/probeably-new-300x67.png 300w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/probeably-new-768x172.png 768w\" sizes=\"auto, (max-width: 795px) 100vw, 795px\" \/><\/figure>\n\n\n\n<p>Well, that\u2019s not all!<\/p>\n\n\n\n<p>API has also served as <strong>MailChimp\u2019s customer retention channel<\/strong>.&nbsp; How?<\/p>\n\n\n\n<ul class=\"default wp-block-list\">\n<li>Initially, as customers&#8217; mailing lists grew, the increasing costs associated with MailChimp led them to explore other platforms<\/li>\n\n\n\n<li>However, these alternatives often fell short in delivering MailChimp&#8217;s value.<\/li>\n\n\n\n<li>So introducing API was a smart move to bring back such customers: <ul class=\"default innerUl\"> <li>It served their <em>evolving needs<\/em>,<\/li> <li>Helped them <em>scale<\/em>, and<\/li>   <li>Offering a <em>cost-effective solution<\/em>.<\/li> <\/ul><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full no-border\"><img loading=\"lazy\" decoding=\"async\" width=\"811\" height=\"171\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/takeaway.png\" alt=\"\" class=\"wp-image-17381\" srcset=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/takeaway.png 811w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/takeaway-300x63.png 300w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/04\/takeaway-768x162.png 768w\" sizes=\"auto, (max-width: 811px) 100vw, 811px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prioritize <strong>customer feedback <\/strong>in development<\/li>\n\n\n\n<li>Make <strong>small bets, fail fast<\/strong> and <strong>recalibrate<\/strong><\/li>\n\n\n\n<li>Do not proceed with the <strong>Freemium model <\/strong>without considering the <strong>10:1 rule<\/strong><\/li>\n\n\n\n<li>Effectively use <strong>APIs <\/strong>as a <strong>marketing channel<\/strong><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group customGroup\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><strong>Part 3 Teaser<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Traffic &amp; SEO Playbook (Some Tactics That Even Notion Swears By)<\/h3>\n\n\n\n<p>Crazy marketing and new growth frameworks like \u2018Tinkering, 10:1 Ratio for Freemium, and API for marketing\u2019 established Mailchimp\u2019s strong identity. <\/p>\n\n\n\n<p>But to sustain the long run, they effectively capitalized on the SEO game as well.<\/p>\n\n\n\n<p>Join me as I share their SEO playbook that drives them a monthly traffic of 6.2 Million!<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"subscribeFormContainer\"><div class=\"subscribeFormHeading\" style=\"line-height: 36px;\">Get SEO &#038; Traffic Playbook of<br class=\"hideformb\">Mailchimp for Free <\/div><p>Subscribe &#038; get notified when <b>Part 3 goes LIVE!<\/b><\/p><form class=\"subscribeFormWrap\"><input required class=\"subscribeInput\" name=\"subscribe\" type=\"email\" placeholder=\"Enter your email\"\/><input type=\"submit\" value=\"Notify Me\" class=\"subscribeBtn\"\/><\/form><p style=\"font-size:0.78rem;\">No spam. Promise. See <a href=\"https:\/\/integrately.com\/home\/privacy\" target=\"_blank\" rel=\"noopener\">privacy policy<\/a>.<\/p><\/div>\n<div style=\"height:36px;\"><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Steal the Growth Secrets Of Growing Companies Looking to make your product a hit in the market? That&#8217;s what we&#8217;re all after.&nbsp; For Notion, the community and word-of-mouth took it beyond $10 Billion.&nbsp; But, I was curious as to what made Mailchimp go from \ud83d\udc47&nbsp; Just a \u2018Side Hustle\u2019 to \u2192 \u2018$800 Million in Revenue\u2019?<a class=\"moretag\" \n href=\"https:\/\/blog.integrately.com\/how-mailchimp-bootstrapped-to-140-million-customers-and-800-million-in-revenue-part2\">Continue Reading&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":17295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-17405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-secrets"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Mailchimp bootstrapped to 140 Million customers and $800 Million in revenue<\/title>\n<meta name=\"description\" content=\"Take away 3 ready-to-use growth frameworks\/hacks that skyrocketed Mailchimp - Growth Strategies for Budget-Conscious Startups\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.integrately.com\/how-mailchimp-bootstrapped-to-140-million-customers-and-800-million-in-revenue-part2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Mailchimp bootstrapped to 140 Million customers and $800 Million in revenue\" \/>\n<meta property=\"og:description\" content=\"Take away 3 ready-to-use growth frameworks\/hacks that skyrocketed Mailchimp - Growth Strategies for Budget-Conscious Startups\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.integrately.com\/how-mailchimp-bootstrapped-to-140-million-customers-and-800-million-in-revenue-part2\" \/>\n<meta property=\"og:site_name\" content=\"Integrately Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/integrately\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/abhipreneur\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-18T12:19:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-20T11:38:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2024\/03\/mail-chimp-thumbnail.png\" \/>\n\t<meta property=\"og:image:width\" content=\"477\" \/>\n\t<meta property=\"og:image:height\" content=\"269\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Abhishek A Agrawal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@abhipreneur\" \/>\n<meta name=\"twitter:site\" content=\"@IntegratelyApp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Abhishek A Agrawal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/how-mailchimp-bootstrapped-to-140-million-customers-and-800-million-in-revenue-part2#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/how-mailchimp-bootstrapped-to-140-million-customers-and-800-million-in-revenue-part2\"},\"author\":{\"name\":\"Abhishek A Agrawal\",\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/#\\\/schema\\\/person\\\/d7d4f96bf7ffb4d5c8b418138647cef9\"},\"headline\":\"How Mailchimp bootstrapped to 140 Million customers and $800 Million in revenue &#8211; 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