What are Facebook Lead Ads<\/h2>\n
Facebook lead ads are nothing but promoted forms. <\/p>\n
It’s an advertising option that allows businesses to collect leads directly from Facebook. <\/p>\n
Rather than having to click through to an external website, potential customers can fill out a form directly on Facebook. This can be a great option for businesses with limited time and resources to follow up with potential customers. <\/p>\n
As a marketer, you can use these forms to capture essential customer information like <\/p>\n
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Name, <\/p>\n<\/li>\n
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Email address, <\/p>\n<\/li>\n
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Phone number, etc.<\/p>\n<\/li>\n<\/ul>\n
It is the best way to connect with your customers, understand their needs, and provide them value such as:<\/p>\n
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Newsletter subscriptions,<\/p>\n<\/li>\n
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Demo requests,<\/p>\n<\/li>\n
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Contest registrations,<\/p>\n<\/li>\n
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Feedback,etc<\/p>\n<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
\nWhy Facebook Lead ads<\/h2>\n
The answer is simple – to ease the process of conversion for both advertisers and users.<\/p>\n
Advertisers can create a lead ad campaign in minutes, while users don’t have to fill out long forms with their contact information. Facebook automatically fills in the form with the information users have already shared with Facebook.<\/p>\n
Plus, users don\u2019t need to leave the app and go to websites, so their user experience is not disrupted.<\/p>\n
Pros<\/strong><\/h3>\n
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They’re easy to set up<\/p>\n<\/li>\n
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Effective way to collect leads from your Facebook audience without them leaving the platform<\/p>\n<\/li>\n
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Facebook automatically fills in the form making it quick and easy for customer conversion<\/p>\n<\/li>\n
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No need of a separate landing page<\/p>\n<\/li>\n
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Easy to integrate with your CRM<\/p>\n<\/li>\n
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Allows segmentation based on demographics \/location etc that brings quality leads<\/p>\n<\/li>\n<\/ul>\n
Cons<\/strong><\/h3>\n
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People may be hesitant to share their contact information instantly <\/p>\n<\/li>\n
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Improper targeting may lead to low quality leads<\/p>\n<\/li>\n<\/ul>\n
Now that you understand what Facebook Lead Ads are and why they’re so popular, let’s take a look at how they work.<\/p>\n<\/div><\/div>\n\n\n\n
\nHow do Facebook Lead Ads work<\/h2>\n
When someone clicks on a lead ad, they are presented with a form that\u2019s pre-populated with information from their Facebook profile. Thus saving the customer from the trouble of having to type in any information, making conversion extremely simple.<\/p>\n
After they fill out the form, you can either download their information or send it automatically to your CRM (customer relationship management) system.<\/p>\n
Let us walk through a simple example:<\/p>\n<\/div><\/div>\n\n\n\n
\nFacebook Lead Ads Example<\/h2>\n
Say you\u2019re a real estate agent. You want to generate leads from people who are interested in buying or renting a house.<\/p>\n
First, you need to create a Facebook lead ad campaign. This will include the basic information about your campaign, like the name, objective, and budget.<\/p>\n
Next, you’ll need to create the form that will be displayed in your lead ad. This form will include the information you want to collect from potential leads, like name, email address, and phone number.<\/p>\n
Finally, you’ll need to create the targeting for your campaign. You can target people based on their age, location, interests, and more.<\/p>\n
Now that you’ve created your campaign, it’s time to promote it! You can do this by creating a Facebook lead ad and including a link to your lead ad form.<\/p>\n
When people click on your ad, they’ll be taken to the pre-filled form within the app that they can easily submit.<\/p>\n
And voila! You now have a new lead that you can follow up with.<\/p>\n<\/div><\/div>\n\n\n\n
\nHow to Create a Facebook Lead Form<\/h2>\n
To create Facebook Lead Form, follow the below steps : <\/p>\n
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Visit your Facebook Page and select \u2018Publishing Tools\u2019 from the left side menu<\/p>\n
![\"\"](\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/07\/facebook-manage-page.png\")
<\/figure>\n<\/li>\n- \n
From the next screen that opens up, scroll to the \u2018Lead Ads Form\u2019 section<\/p>\n
![\"Facebook](\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2022\/03\/facebook-publishing-tools.png\")
<\/p>\n<\/li>\n- \n
There are 3 choices<\/p>\n
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Forms Library:<\/i><\/b> To create your brand new forms<\/p>\n<\/li>\n
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Draft Forms Library:<\/i><\/b> In case you have already drafted your forms, find them here.<\/p>\n<\/li>\n
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Leads setup:<\/i><\/b> Used to connect your CRM so that you get your leads delivered instantly into your CRM for further processing.<\/p>\n<\/li>\n<\/ol>\n<\/li>\n
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To create a new Lead form, select \u2018Forms Library\u2019 <\/i><\/b>and proceed to see the below screen. Click on \u2018Create\u2019 to create a new form<\/p>\n
![\"Facebook](\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2022\/03\/facebook-forms-library.png\")
<\/p>\n<\/li>\n- \n
Once you click on create, you will be presented with 2 options to choose from<\/p>\n
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Either create a new form, or<\/p>\n<\/li>\n
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Duplicate an existing form<\/p>\n
![\"\"](\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2022\/03\/create-lead-form-1024x678-1.png\")
<\/p>\n<\/li>\n<\/ol>\n<\/li>\n - \n
Click on \u2018New Form\u2019 and proceed to add further details like:<\/p>\n
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A relevant Form Name<\/i><\/b><\/p>\n
![\"\"](\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2022\/03\/form-name-1024x677-1.png\")
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Select your Form type <\/i><\/b>(depending on your goal for the lead generation campaign) which can be any of the following:<\/p>\n
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Use More Volume <\/i><\/b>when you want users to quickly fill and submit the form on a mobile device. <\/p>\n<\/li>\n
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Opt for Higher Intent <\/i><\/b>when you want a review step that gives people a chance to confirm their information.<\/p>\n
![\"\"](\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2022\/03\/confirm-information-1024x680-1.png\")
<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n- \n
Select a Background Image<\/i><\/b> that appears in your Form. You may either upload an image or select the one that you will use for the ad.<\/p>\n
![\"\"](\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2022\/03\/form-background-image-1024x680-1.png\")
<\/p>\n<\/li>\n- \n
Fill up the Questions in the form. These questions can be of 2 types:<\/p>\n
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Custom questions: <\/i><\/b>They are the ones related to your business and can be:<\/p>\n
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Multiple-choice questions<\/p>\n<\/li>\n
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Short answer questions<\/p>\n<\/li>\n
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Conditional questions, or<\/p>\n<\/li>\n
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Appointment Requests<\/p>\n
![\"\"](\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2022\/03\/custom-questions-1024x680-1.png\")
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Prefill questions:<\/i><\/b> They are the questions that contain information prefilled from their Facebook profile (like contact, mail, name, demographics, work info, etc)<\/p>\n
![\"\"](\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2022\/03\/prefill-questions-1024x676-1.png\")
<\/p>\n<\/li>\n<\/ol>\n<\/li>\n - \n
As you collect the customer information through lead forms, you need to have a privacy policy in place. Add the link and text of the same in the Privacy <\/i><\/b>section. You can also add a disclaimer.<\/p>\n
![\"\"](\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2022\/03\/privacy-policy-1024x696-1.png\")
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In the last step, fill up the remaining details for Completion<\/i><\/b><\/p>\n
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A<\/b> Headline <\/i><\/b>that must be a catchy one (upto 60 characters).<\/p>\n<\/li>\n
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A proper Description <\/i><\/b> to convey your intent to the customer<\/p>\n<\/li>\n
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Your desired CTA<\/i><\/b> (Call-to-Action) button ( like View website\/download\/call)<\/p>\n<\/li>\n
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A call to action text<\/i><\/b> that describes the action to be taken (in 60 characters)<\/p>\n<\/li>\n
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If required, you can also add your website URL in the link <\/i><\/b>section<\/p>\n
![\"\"](\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2022\/03\/add-website-url-1024x678-1.png\")
<\/p>\n<\/li>\n<\/ul>\n<\/li>\n- \n
Once done, click on the \u2018Publish\u2019<\/i><\/b> button and done!<\/p>\n<\/li>\n<\/ol>\n
Now that you know how to create a Lead ad form, let us walk through the steps to create a Lead Generation ad.<\/p>\n
You can also create an ad directly after creating the lead generation form by clicking the \u2018create ad\u2019 <\/b>button.<\/p>\n
<\/figure>\nIn case you wish to create your ad from Ads Manager or Ad Center, then follow the below steps.<\/p>\n<\/div><\/div>\n\n\n\n
\nHow to create a Facebook Lead Ad that converts: Step-by-Step Guide<\/b><\/h2>\n
Creating a lead ad is simple and can be done in a few easy steps as given below:<\/p>\n
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Log into your Facebook Ads account and click on \u2018Create Campaign\u2019.<\/p>\n
![\"Create](\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2022\/03\/create-campaign.png\")
<\/p>\n<\/li>\n - \n
Select the \u2018Lead Generation\u2019 campaign objective.<\/p>\n
![\"Create](\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2022\/03\/create-new-campaign.png\")
<\/p>\n<\/li>\n - \n
Add your campaign details (like name, A\/B test, etc)<\/p>\n
![\"Campaign](\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2022\/03\/campaign-details.png\")
<\/p>\n<\/li>\n - \n
Add the details about your campaign like the lead method, audience details, budget, etc<\/p>\n
The lead method can be :<\/p>\n
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Instant forms,<\/p>\n<\/li>\n
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Automated chat, and<\/p>\n<\/li>\n
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Calls<\/p>\n
![\"Lead](\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2022\/03\/lead-methods.png\")
<\/p>\n<\/li>\n<\/ul>\n<\/li>\n - \n
Add details about your image\/video ,placements,primary text, etc. Under the \u2018destination\u2019<\/i><\/b> section, select your form (one that you created earlier). You can also create a new one.<\/p>\n
![\"Destination](\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2022\/03\/destination-section.png\")
<\/p>\n<\/li>\n - \n
Review your campaign settings and click on \u2018Publish\u2019<\/i><\/b>.<\/p>\n<\/li>\n<\/ol>\n
And that\u2019s it! You have successfully created your Facebook Lead Ad.<\/p>\n<\/div><\/div>\n\n\n\n
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![\"Form](\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2022\/03\/form-download.png\")
<\/p>\n<\/li>\n<\/ol>\n![\"\"](\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2022\/03\/lead-center-2.png\")
<\/p>\n<\/li>\n![\"Lead](\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2022\/03\/leads-filter.png\")
<\/p>\n<\/li>\n![\"download](\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2022\/03\/download-leads.png\")
<\/p>\n<\/li>\n<\/ol>\n