{"id":16266,"date":"2023-11-29T06:45:35","date_gmt":"2023-11-29T06:45:35","guid":{"rendered":"https:\/\/blog.integrately.com\/?p=16266"},"modified":"2024-06-20T11:40:06","modified_gmt":"2024-06-20T11:40:06","slug":"traffic-secrets-that-helped-notion-reach-10-billion","status":"publish","type":"post","link":"https:\/\/blog.integrately.com\/traffic-secrets-that-helped-notion-reach-10-billion","title":{"rendered":"Traffic Secrets that Helped Notion Reach $10 Billion"},"content":{"rendered":"\n<div class=\"wp-block-group firstBlockContainer\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"growthSecretHeadingWithImg\"><div class=\"growthSecretImg\"><img decoding=\"async\" src=\"wp-content\/uploads\/2023\/11\/thief.png\" loading=\"lazy\" width=\"182\" alt=\"\"\/><\/div><h2>Steal the Growth Secrets Of \nGrowing Companies<\/h2><\/div>\n\n\n\n<p><b>A startup\u2019s success is highly dependent on discovery. <\/b><span style=\"font-weight: 400;\">It&#8217;s all about using different ways to reach the right audience, tactics to acquire customers, SEO, GTM strategies, product launches, and many other things. This is what I learned while running my startups for the last 10+ years. And, what better way to master this than dissecting the strategies of those titans who have successfully nailed it?<\/span><\/p>\n\n\n\n<p>So, I have come up with a series in which I will research, analyze and guess the secrets of several tech giants and innovative startups.&nbsp;<\/p>\n\n\n\n<p>Each post of the series will give you a blueprint of the company\u2019s success journey and key takeaways so that you can speed up that discovery phase! Subscribe now to get the articles right in your Inbox.<\/p>\n\n\n\n<div class=\"subscribeFormContainer\"><div class=\"subscribeFormHeading\">Join The Gang<\/div><p>Get the growth secrets in your inbox for FREE<\/p><form class=\"subscribeFormWrap\"><input required class=\"subscribeInput\" name=\"subscribe\" type=\"email\" placeholder=\"Enter your email\"\/><input type=\"submit\" value=\"Subscribe Now\" class=\"subscribeBtn\"\/><\/form><p style=\"font-size:0.78rem;\">No spam. Promise. See <a href=\"https:\/\/integrately.com\/home\/privacy\" target=\"_blank\" rel=\"noopener\">privacy policy<\/a>.<\/p><\/div>\n\n\n\n<div class=\"authorShortInfo\"><img decoding=\"async\" src=\"wp-content\/uploads\/2023\/11\/abhishek-agrawal.png\" loading=\"lazy\"  alt=\"Abhishek Agrawal\" loading=\"lazy\" width=\"130\"\/><div class=\"authorTitle\">\n\t\t\t\t\t\t\t<div class=\"name\">Author &#8211; Abhishek A Agrawal<\/div>\n\t\t\t\t\t\t\t<div class=\"title\">Founder at Integrately &#8211; Easiest integration platform<\/div>\n\t\t\t\t\t\t\t<div class=\"authorLinks\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/abhipreneur\" target=\"_blank\" rel=\"noopener\"><svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M15.9455 23.0312L10.396 15.1214L3.44886 23.0312H0.509766L9.09209 13.2623L0.509766 1.03125H8.05571L13.286 8.48627L19.8393 1.03125H22.7784L14.5943 10.3477L23.4914 23.0312H15.9455ZM19.2185 20.8013H17.2398L4.71811 3.26125H6.6971L11.7121 10.2844L12.5793 11.5031L19.2185 20.8013Z\" fill=\"white\"\/>\n<\/svg><span class=\"authorSocialLinkTxt\">Twitter<\/span>\n<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/abhipreneur\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t\t\t<svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_17_86379)\">\n<path d=\"M22.2234 0.03125H1.77187C0.792187 0.03125 0 0.804688 0 1.76094V22.2969C0 23.2531 0.792187 24.0312 1.77187 24.0312H22.2234C23.2031 24.0312 24 23.2531 24 22.3016V1.76094C24 0.804688 23.2031 0.03125 22.2234 0.03125ZM7.12031 20.4828H3.55781V9.02656H7.12031V20.4828ZM5.33906 7.46563C4.19531 7.46563 3.27188 6.54219 3.27188 5.40312C3.27188 4.26406 4.19531 3.34062 5.33906 3.34062C6.47813 3.34062 7.40156 4.26406 7.40156 5.40312C7.40156 6.5375 6.47813 7.46563 5.33906 7.46563ZM20.4516 20.4828H16.8937V14.9141C16.8937 13.5875 16.8703 11.8766 15.0422 11.8766C13.1906 11.8766 12.9094 13.325 12.9094 14.8203V20.4828H9.35625V9.02656H12.7687V10.5922H12.8156C13.2891 9.69219 14.4516 8.74063 16.1813 8.74063C19.7859 8.74063 20.4516 11.1125 20.4516 14.1969V20.4828Z\" fill=\"white\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_17_86379\">\n<rect width=\"24\" height=\"24\" fill=\"white\" transform=\"translate(0 0.03125)\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t<span class=\"authorSocialLinkTxt\">Linkedin<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2><span style=\"font-weight: 400;\">Amazing SEO. But it\u2019s not their #1 channel.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Building my startups without external funding, I always believed that the 2 major factors contributing to a company&#8217;s growth are SEO and paid marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, I came across Notion&#8217;s stats, which changed my perspective entirely.\u00a0<\/span><\/p>\n<ul class=\"default\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pulling in over <\/span><strong class=\"orange\">3 million visitors every month<\/strong>,<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ranking for a massive <\/span><i><span style=\"font-weight: 400;\">61K+ organic keywords,<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A gigantic <\/span><i><span style=\"font-weight: 400;\">60 million backlinks<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And all this in just 6 years!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">My first thought? They must be wizards at SEO. And indeed, they excel in it, but surprisingly, SEO wasn&#8217;t their primary driver of success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what exactly did Notion do to challenge the traditional methods of driving traffic?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Join me as I break down<\/span><b> how this $10 billion giant with more than 4 million paying customers boosted their business exponentially.<\/b><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Notion&#8217;s Early Growth Strategy: ProductHunt and Paid Ads<\/h2>\n\n\n\n<p>I guess Ivan wanted to see how well the redesigned tool would do, so he decided to use Product Hunt (a great platform for people to try and review products).<\/p>\n\n\n\n<p>Thus, Notion Beta was launched on Product Hunt in August 2015 as a tool for writing and working together on documents. This not only sparked interest among the hunters but also fetched good upvotes and comments that helped Ivan improve the Product.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"846\" height=\"315\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notion-producthunt.png\" alt=\"\" class=\"wp-image-16291\" srcset=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notion-producthunt.png 846w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notion-producthunt-300x112.png 300w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notion-producthunt-768x286.png 768w\" sizes=\"auto, (max-width: 846px) 100vw, 846px\" \/><\/figure>\n\n\n\n<p>He also sparked curiosity in discussions by hinting that a new version would be coming soon. This helped him a lot when Notion 1.0 was launched. It got a whopping 6522 upvotes and won several awards on Product Hunt.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"844\" height=\"219\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notion-1.0-1.png\" alt=\"\" class=\"wp-image-16293\" srcset=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notion-1.0-1.png 844w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notion-1.0-1-300x78.png 300w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notion-1.0-1-768x199.png 768w\" sizes=\"auto, (max-width: 844px) 100vw, 844px\" \/><\/figure>\n\n\n\n<p>Thus, Notion started gaining attention and traction.&nbsp;<\/p>\n\n\n\n<p>Then came Notion 2.0 in March 2018, which was another hit, grabbing the awards for Product of the Day, Week as well as Month!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"224\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notion-2.0.png\" alt=\"\" class=\"wp-image-16272\" srcset=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notion-2.0.png 840w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notion-2.0-300x80.png 300w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notion-2.0-768x205.png 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n\n<div class=\"mascotQuoteContainer\"><div class=\"mascotImgContainer\"><img decoding=\"async\" src=\"wp-content\/uploads\/2023\/11\/abhishek-peep.png\" loading=\"lazy\" width=\"106\" alt=\"\"\/><\/div><div class=\"mascotQuoteContent\"><p>I also noticed that during this period they usually increased the paid ads:<\/p><ul class=\"default\"><li>During traffic dips, and<\/li><li>After introducing new updates, features or launches.<\/li><\/ul><p>In summary, combining Product Hunt with paid ads seems to be a winning formula for Notion to achieve that initial growth.\n<\/p><\/div><\/div>\n\n\n\n\n<p>Also, a quick glance at their organic traffic shows a noticeable exponential growth majorly after 2019.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"361\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notion-organic-traffic-1.png\" alt=\"\" class=\"wp-image-16364\" srcset=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notion-organic-traffic-1.png 665w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notion-organic-traffic-1-300x163.png 300w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><\/figure>\n\n\n\n<p>This made me wonder: What was the game-changer element for Notion?<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">The Secret Sauce: Building a Loyal User Community<\/h2>\n\n\n\n<p>Well, it was the hiring of their first marketing person, Camille Ricketts, that changed Notion&#8217;s trajectory.<\/p>\n\n\n\n<p>She was smart enough to analyze Notion\u2019s journey till 2019, and quickly notice that post-Product Hunt launch, many people were talking about Notion. There were small groups active on platforms like Twitter, Reddit, and Facebook who were discussing Notion.<\/p>\n\n\n\n<p>There were topics revolving around what is Notion, how to use Notion, calendars, workspace notes, etc.<\/p>\n\n\n\n<p>She also noticed that there was a Notion fan named <strong>Ben Lang<\/strong> who had:<\/p>\n\n\n\n<ul class=\"default wp-block-list\">\n<li>Fansite about Notion that was getting 80,000 visits per month.&nbsp;<\/li>\n\n\n\n<li>Facebook group named &#8216;Notion Made Simple&#8217; where users were actively discussing Notion<\/li>\n\n\n\n<li>Launched Notion templates on Product Hunt (back when Notion didn&#8217;t have its template gallery) that gained a lot of traction.<\/li>\n<\/ul>\n\n\n\n\n<div class=\"mascotQuoteContainer\"><div class=\"mascotImgContainer\"><img decoding=\"async\" src=\"wp-content\/uploads\/2023\/11\/abhishek-peep.png\" loading=\"lazy\" width=\"106\" alt=\"\"\/><\/div><div class=\"mascotQuoteContent\"><p><b>Camille identified that these people were like mini power stations that could be turned into strong supporters for Notion.<\/b> That&#8217;s when she hired Ben, and things started rolling.\n<\/p><\/div><\/div>\n\n\n\n\n<p>Also, Notion made sure not to disrupt the existing communities and their style of working. Neither did they club the communities into a single one because they wanted their loyal fans to use their own voice, style, and promotion tactics as per their choice.&nbsp;<\/p>\n\n\n\n<p>So, rather than taking away their freedom, they engaged with such active user communities and offered them the required resources. They also initiated programs to maintain strong connections with these enthusiastic members. These efforts led to a group of dedicated Notion users who further contributed to Notion\u2019s overall growth and improvement.<\/p>\n\n\n\n<p>Today, there are 1000+ Notion Ambassadors and influencers, as well as 60+ Notion Consultants, who are fueling Notion\u2019s traffic.<\/p>\n\n\n\n<p>Besides, there are several active Notion communities and influencers across:<\/p>\n\n\n\n<ul class=\"default wp-block-list\">\n<li>Reddit &#8211; the largest one with 309K active members<\/li>\n\n\n\n<li>Facebook&nbsp;&nbsp;<\/li>\n\n\n\n<li>Slack<\/li>\n\n\n\n<li>Discord<\/li>\n\n\n\n<li>YouTube<\/li>\n\n\n\n<li>TikTok<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"708\" height=\"399\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notions-community-building-framework.png\" alt=\"\" class=\"wp-image-16295\" srcset=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notions-community-building-framework.png 708w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notions-community-building-framework-300x169.png 300w\" sizes=\"auto, (max-width: 708px) 100vw, 708px\" \/><\/figure>\n\n\n\n<p>Can you imagine the impact these communities had on Notion&#8217;s incredible journey?<\/p>\n\n\n\n<p>Let&#8217;s delve into the analytics for a moment. On average, the total searches containing the word `<strong>Notion<\/strong>` is over<strong> 3 million per month<\/strong>! That\u2019s significantly higher than the search volume for other major players in the productivity space like Asana, Trello, and ClickUp.<\/p>\n\n\n\n<p><figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"391\" class=\"wp-image-16333\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/average-search-volume-per-month.png\" alt=\"\" srcset=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/average-search-volume-per-month.png 626w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/average-search-volume-per-month-300x187.png 300w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/figure><\/p>\n\n\n\n<p>But here&#8217;s what truly stands out \u2013 a substantial portion of the traffic lands directly on Notion&#8217;s:<\/p>\n\n\n\n<ul class=\"default wp-block-list\">\n<li>Homepage,&nbsp;<\/li>\n\n\n\n<li class=\"default\">Login page, and&nbsp;<\/li>\n\n\n\n<li>Templates<\/li>\n<\/ul>\n\n\n\n\n<div class=\"mascotQuoteContainer\"><div class=\"mascotImgContainer\"><img decoding=\"async\" src=\"wp-content\/uploads\/2023\/11\/abhishek-peep.png\" loading=\"lazy\" width=\"106\" alt=\"\"\/><\/div><div class=\"mascotQuoteContent\"><p>This tells us something crucial. <b>People aren&#8217;t stumbling upon Notion by chance; they are actively seeking it out. \n<\/p><\/b><\/div><\/div>\n\n\n\n\n<p>So, why do people search for Notion? It&#8217;s likely because they&#8217;ve heard about it from someone, perhaps through conversations in communities or while seeking solutions to their real-world problems that others have solved.<\/p>\n\n\n\n<p><strong>This emphasizes the pivotal role of community and word of mouth in Notion&#8217;s extraordinary success &#8211; <\/strong>The strongest channel that has worked for Notion!<\/p>\n\n\n\n<p>Reference: <a href=\"https:\/\/youtu.be\/JMalsoeooDA\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/youtu.be\/JMalsoeooDA<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2><span style=\"font-weight: 400;\">Building a Win-Win Ecosystem for Notion Users<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Notion did not just stop at building communities; they went further to create an entire ecosystem around it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their first step was identifying vocal users and turning them into <\/span><b><i>brand ambassadors<\/i><\/b><span style=\"font-weight: 400;\">. These ambassadors received special privileges like:<\/span><\/p>\n<ul class=\"default\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Early access to features<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Opportunity to provide valuable feedback<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Direct involvement with Notion\u2019s team in improving the Product<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Special training in order to train other people<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16281\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notion-amssador-perk.png\" alt=\"\" width=\"708\" height=\"399\" srcset=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notion-amssador-perk.png 708w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notion-amssador-perk-300x169.png 300w\" sizes=\"auto, (max-width: 708px) 100vw, 708px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This approach instilled a sense of ownership in each ambassador. They actively contributed to Notion&#8217;s development and took on the responsibility of spreading the word.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Notion provided these ambassadors with all the necessary resources and support, including funding for hosting events, meet-ups, and online discussions. As a result, Notion has created a network of <\/span><b>over 200 ambassadors spanning 23 countries<\/b><span style=\"font-weight: 400;\">. They have been the ones driving the wheel for Notion and scaling it across the globe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from investing in the ambassadors, what&#8217;s truly remarkable about Notion is their commitment to giving back to the entire community. They&#8217;ve designed multiple avenues to benefit each Notion user and have created a win-win ecosystem consisting of elements like:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16296 size-full\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notions-ecosystem-1.png\" alt=\"\" width=\"698\" height=\"954\" srcset=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notions-ecosystem-1.png 698w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notions-ecosystem-1-219x300.png 219w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\" \/><\/p>\n<ul class=\"default\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.notion.so\/templates\"><b>Notion Templates<\/b><\/a><b>: <\/b><span style=\"font-weight: 400;\">It\u2019s that space wherein Notion users can showcase their creative templates, get featured, and even sell the templates to generate good revenue.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.notion.so\/consulting-partners\"><b>Notion Consultant Program<\/b><\/a><b>:<\/b><span style=\"font-weight: 400;\"> It lists all the certified Notion consultants for hiring. They are the trusted productivity experts and solutions architects.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.notion.so\/affiliates\"><b>Notion Affiliate Program<\/b><\/a><b>: <\/b><span style=\"font-weight: 400;\">This program helps you refer Notion to your friends and followers and earn 50% of all referred payments. Best part &#8211; there&#8217;s no limit to how much you can earn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.notion.so\/Notion-Champions-20f977eb5fdd40d4a7a396f1742c3ea5\"><b>Notion Champions Community:<\/b><\/a><span style=\"font-weight: 400;\"> It is the community of the biggest Notion fans inside of companies. They can learn from each other, swap best practices, and also connect with the Notion team. They get benefits like early access to new features, open office hours with the team,\u00a0 workspace walkthroughs, AMAs with Notion executives, and much more.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.notion.so\/startups\"><b>Notion Startup Program:<\/b><\/a><span style=\"font-weight: 400;\"> Designed for startups, this program offers up to 6 months free, including unlimited AI.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.notion.so\/Notion-Campus-Leaders-Program-5817b00cbaa244bca9e0e498804cbab4\"><b>Notion Campus Leaders:<\/b><\/a> <span style=\"font-weight: 400;\">Notion offers free access to students and teachers and equips them with the resources required to share and teach Notion effectively. This creates early adopters who are likely to use Notion throughout their life and career.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Besides these, Notion hosts events and webinars to support community groups and forums. These initiatives encourage user interaction, knowledge sharing, and support, benefiting the users as well as Notion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All these elements club together to elevate Notion\u2019s community and ultimately drive people to Notion.\u00a0<\/span><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2><span style=\"font-weight: 400;\">3 Pillars of Notion\u2019s Organic Traffic\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At the core of Notion&#8217;s framework, the community functions like a high-powered engine, vigorously driving massive organic traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And, the numbers speak for themselves!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16351 size-full\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notion-traffic-numbers-1.png\" alt=\"\" width=\"708\" height=\"764\" srcset=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notion-traffic-numbers-1.png 708w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notion-traffic-numbers-1-278x300.png 278w\" sizes=\"auto, (max-width: 708px) 100vw, 708px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Further analysing the Notion stats, I could notice the 3 main pillars driven by the community that have exploded Notion\u2019s organic growth:<\/span><\/p>\n<h3><b>1. Templates: The User Acquisition Magnet<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">They have worked as the Midas touch in growing Notion\u2019s organic traffic. Each of the template pages serves as an SEO mini powerhouse owing to its characteristics like:<\/span><\/p>\n<ul class=\"default\">\n<li><span style=\"font-weight: 400;\">\u00a0Simple Design<\/span><\/li>\n<li><span style=\"font-size: revert; color: initial;\">Minimal Content<\/span><\/li>\n<li><span style=\"font-size: revert; color: initial;\">Solves real problems, from organizing projects to planning daily life<\/span><\/li>\n<li><span style=\"font-size: revert; color: initial;\">Ready to use blueprints<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Easy to share<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These templates draw in around <\/span><b><i>15% of Notion\u2019s traffic and have 650K+ high-quality backlinks<\/i><\/b><span style=\"font-weight: 400;\">. That\u2019s indeed huge!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16369 size-full\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/templates-backlinks-numbers-2.png\" alt=\"\" width=\"708\" height=\"243\" srcset=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/templates-backlinks-numbers-2.png 708w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/templates-backlinks-numbers-2-300x103.png 300w\" sizes=\"auto, (max-width: 708px) 100vw, 708px\" \/><\/p>\n<h3><b>2. Translated Pages \u2013 Capturing Global Markets<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Starting in March 2022, Notion&#8217;s foray into translated pages has been another game-changer. These pages now make up about <\/span><b><i>35% of Notion&#8217;s total organic traffic<\/i><\/b><span style=\"font-weight: 400;\">, drawing an average of 900K+ monthly organic visits. This strategic expansion has significantly broadened Notion&#8217;s international user base.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16331\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notion-translated-pages-organic-visits.png\" alt=\"\" width=\"708\" height=\"457\" srcset=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notion-translated-pages-organic-visits.png 708w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notion-translated-pages-organic-visits-300x194.png 300w\" sizes=\"auto, (max-width: 708px) 100vw, 708px\" \/><\/p>\n<h3><b>3. Help Guides and Informational Content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Notion provides detailed help guides and solutions to users seeking guidance. This has made it another hub for extensive backlinks and traffic, directly addressing user queries and enhancing SEO.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16371 size-full\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notion-help-page-backlinks-traffic-number-2.png\" alt=\"\" width=\"708\" height=\"301\" srcset=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notion-help-page-backlinks-traffic-number-2.png 708w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notion-help-page-backlinks-traffic-number-2-300x128.png 300w\" sizes=\"auto, (max-width: 708px) 100vw, 708px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The blog is yet another source that Notion uses to provide quality content and engage its users. This further drives a good amount of organic traffic and backlinks.\u00a0\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16372 size-full\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notion-blog-organic-search-numbers-2.png\" alt=\"\" width=\"290\" height=\"292\" srcset=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notion-blog-organic-search-numbers-2.png 290w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notion-blog-organic-search-numbers-2-150x150.png 150w\" sizes=\"auto, (max-width: 290px) 100vw, 290px\" \/><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Interesting Observations About Paid Marketing<\/h2>\n\n\n\n<p>Notion compliments its organic growth efforts with paid marketing. Here are a few key observations that caught my attention:<\/p>\n\n\n\n<ul class=\"default wp-block-list\">\n<li>Notion relied on intermittent paid ads for nearly two years to boost traffic during the dips.<\/li>\n\n\n\n<li>Paid traffic is seen to amplify their organic growth, indicating a positive correlation.<\/li>\n\n\n\n<li>Notion increases paid marketing efforts following product launches, feature releases, and major updates.<\/li>\n\n\n\n<li>Initially, the landing page for ads targeting developing countries was the SignUp Page, whereas now it is for their products and templates. So, probably they want to educate the users first and thereby increase the chances of their conversions.<\/li>\n\n\n\n<li>Developed countries are targeted with ads to promote products like Wiki and AI.<\/li>\n\n\n\n<li>Multilingual pages are promoted to enhance global reach.<\/li>\n\n\n\n<li>Templates are given a paid boost to tap the users seeking direct solutions.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"growthSecretHeadingWithImg\"><div class=\"growthSecretImg\"><img decoding=\"async\" src=\"wp-content\/uploads\/2023\/11\/key-takeaways.png\" loading=\"lazy\" width=\"106\" alt=\"\"\/><\/div><h2>Key Takeaways<\/h2><\/div>\n\n\n\n\n<p>All in all, dissecting Notion\u2019s growth story gave me big-time learning of how community and word-of-mouth can work wonders, not just for brand building but for SEO as well.<\/p>\n\n\n\n<p>Here are some quick takeaways for you to steal :<\/p>\n\n\n\n<ul class=\"default wp-block-list\">\n<li>Design the product such that it caters to <strong>users&#8217; needs and preferences<\/strong><\/li>\n\n\n\n<li><strong>Select the right marketing channels<\/strong><\/li>\n\n\n\n<li>Foster a<strong> strong user community<\/strong> to turn enthusiasts into loyal supporters who spread the word<\/li>\n\n\n\n<li>Leverage the<strong> <strong>user-generated content to improve your SEO<\/strong><\/strong><\/li>\n\n\n\n<li>Opt for <strong>localized content <\/strong>to reach a broader <strong>international audience<\/strong><\/li>\n\n\n\n<li>Create programs and initiatives that <strong>benefit both<\/strong> <strong>your users and your brand<\/strong><\/li>\n<\/ul>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Steal the Growth Secrets Of Growing Companies A startup\u2019s success is highly dependent on discovery. It&#8217;s all about using different ways to reach the right audience, tactics to acquire customers, SEO, GTM strategies, product launches, and many other things. This is what I learned while running my startups for the last 10+ years. And, what<a class=\"moretag\" \n href=\"https:\/\/blog.integrately.com\/traffic-secrets-that-helped-notion-reach-10-billion\">Continue Reading&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":16292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-16266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-secrets"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Traffic Secrets that Helped Notion Reach $10 Billion<\/title>\n<meta name=\"description\" content=\"Here are the various customer acquisition strategies used by Notion to get more users. Do check out the #1 Channel that&#039;s often ignored by Companies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.integrately.com\/traffic-secrets-that-helped-notion-reach-10-billion\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Traffic secrets that helped Notion reach $10 Billion.\" \/>\n<meta property=\"og:description\" content=\"Most companies ignore the biggest channel of Notion.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.integrately.com\/traffic-secrets-that-helped-notion-reach-10-billion\" \/>\n<meta property=\"og:site_name\" content=\"Integrately Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/integrately\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/abhipreneur\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-29T06:45:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-20T11:40:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notion-traffic-secrets-social-share.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Abhishek A Agrawal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Traffic secrets that helped Notion reach $10 Billion.\" \/>\n<meta name=\"twitter:description\" content=\"Most companies ignore the biggest channel of Notion.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/11\/notion-traffic-secrets-social-share.png\" \/>\n<meta name=\"twitter:creator\" content=\"@abhipreneur\" \/>\n<meta name=\"twitter:site\" content=\"@IntegratelyApp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Abhishek A Agrawal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/traffic-secrets-that-helped-notion-reach-10-billion#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/traffic-secrets-that-helped-notion-reach-10-billion\"},\"author\":{\"name\":\"Abhishek A Agrawal\",\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/#\\\/schema\\\/person\\\/d7d4f96bf7ffb4d5c8b418138647cef9\"},\"headline\":\"Traffic Secrets that Helped Notion Reach $10 Billion\",\"datePublished\":\"2023-11-29T06:45:35+00:00\",\"dateModified\":\"2024-06-20T11:40:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/traffic-secrets-that-helped-notion-reach-10-billion\"},\"wordCount\":1871,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/traffic-secrets-that-helped-notion-reach-10-billion#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.integrately.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/notion-traffic-secrets.png\",\"articleSection\":[\"Growth Secrets\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.integrately.com\\\/traffic-secrets-that-helped-notion-reach-10-billion#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/traffic-secrets-that-helped-notion-reach-10-billion\",\"url\":\"https:\\\/\\\/blog.integrately.com\\\/traffic-secrets-that-helped-notion-reach-10-billion\",\"name\":\"Traffic Secrets that Helped Notion Reach $10 Billion\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/traffic-secrets-that-helped-notion-reach-10-billion#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/traffic-secrets-that-helped-notion-reach-10-billion#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.integrately.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/notion-traffic-secrets.png\",\"datePublished\":\"2023-11-29T06:45:35+00:00\",\"dateModified\":\"2024-06-20T11:40:06+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/#\\\/schema\\\/person\\\/d7d4f96bf7ffb4d5c8b418138647cef9\"},\"description\":\"Here are the various customer acquisition strategies used by Notion to get more users. 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