{"id":13355,"date":"2023-05-31T13:04:20","date_gmt":"2023-05-31T13:04:20","guid":{"rendered":"https:\/\/blog.integrately.com\/?p=13355"},"modified":"2024-02-19T05:11:05","modified_gmt":"2024-02-19T05:11:05","slug":"how-to-set-up-facebook-offline-conversions","status":"publish","type":"post","link":"https:\/\/blog.integrately.com\/how-to-set-up-facebook-offline-conversions","title":{"rendered":"How to set up Facebook Offline Conversions"},"content":{"rendered":"\n<div id=\"introduction-\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Introduction&nbsp;<\/h2>\n\n\n\n<p>Can you imagine\ud83d\ude36\u200d\ud83c\udf2b\ufe0f your online ads effortlessly translating into real-world actions? That moment when a customer walks into your store, picks up a product and makes a purchase\u2014a tangible result of your Facebook ad campaign. Well, let\u2019s make it happen!<\/p>\n\n\n\n<p>Lets walk through setting up Facebook Offline Conversions in this guide. \ud83d\udcc8 Get ready to connect with your customers on a whole new level &amp; drive meaningful offline engagement.<\/p>\n<\/div><\/div>\n\n\n\n<div id=\"what-are-offline-conversions\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">What are offline conversions<\/h2>\n\n\n\n<p>Offline conversions are actions that people take in the real world after seeing an online ad. These actions might be as varied as purchasing a product in a physical store, making a phone call to a business, or signing up for a service in-person.<\/p>\n<\/div><\/div>\n\n\n\n<div id=\"what-is-an-example-of-offline-conversion\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">What is an example of offline conversion<\/h2>\n\n\n\n<p>Let&#8217;s dive into an example to understand offline conversions better.<\/p>\n\n\n\n<p>For instance, say you own a bookstore and advertise a special discount code on Facebook. A reader, Sarah:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sees this ad,&nbsp;<\/li>\n\n\n\n<li>Visits your bookstore, and&nbsp;<\/li>\n\n\n\n<li>Buys some books using the discount code from the ad.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Sarah&#8217;s action &#8211; buying books in your store &#8211; is an offline conversion triggered by your online ad.&nbsp;<\/p>\n\n\n\n<p>That, in a nutshell, is an example of an offline conversion \u2013 a real-world action that happened because of an online advertisement.&nbsp;<\/p>\n\n\n\n<p>The Facebook Offline Conversions tool helps you track real-world actions influenced by your online ads.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-offline-conversion.webp\" alt=\"\" class=\"wp-image-13360\" srcset=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-offline-conversion.webp 1024w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-offline-conversion-300x148.webp 300w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-offline-conversion-768x380.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div id=\"what-next-automation\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">What Next? &#8211; Automation<\/h2>\n\n\n\n<p>Harnessing the power of Facebook Offline Conversions is the beginning of your journey to truly unified and impactful marketing. But there&#8217;s a way to make this journey even smoother, even more effective \u2013 by using a tool that seamlessly integrates all your marketing efforts.<\/p>\n\n\n\n<p>Meet <a href=\"http:\/\/www.integrately.com\" target=\"_blank\" rel=\"noreferrer noopener\">Integrately <\/a>\u2013 your ultimate automation companion! \ud83d\ude80<\/p>\n\n\n\n<p>Imagine effortlessly connecting your Facebook ads to your CRM, email marketing, customer service software, and more. Automatically triggering all those personalized emails, updating customer information, and sending follow-ups,&nbsp; based on your offline conversions.&nbsp;<\/p>\n\n\n\n<p>With Integrately &#8211; it&#8217;s not just a possibility but a reality!<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns ctaApps has-white-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#011240\">\n<div class=\"wp-block-column ctaAppContent is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-text-align-center ctaAppsHeading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f35a38\" class=\"has-inline-color\">8 Million+<\/mark> Ready Automations<br>For <mark style=\"background-color:rgba(0, 0, 0, 0);color:#f35a38\" class=\"has-inline-color itlAppCount\">750+<\/mark> Apps<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button ctaBtn\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.integrately.com\/signup\" style=\"background-color:#f35a38\" target=\"_blank\" rel=\"noreferrer noopener\">Try Integrately For FREE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"how-does-offline-conversion-tracking-work\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">How does offline conversion tracking work?<\/h2>\n\n\n\n<p>Offline conversion tracking is a pretty nifty system that helps businesses connect their online ads with real world actions. Continuing with our example, where Sarah has made an offline purchase seeing an online ad, here\u2019s what happens next :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>At checkout, Sarah provides her email or phone number, which the store records along with the purchase details.<\/li>\n\n\n\n<li>The store sends this information to Facebook, which looks for a match between the contact details and the users who viewed the ad.<\/li>\n\n\n\n<li>If a match is found, Facebook tags it as an offline conversion. This means the online ad led to an offline purchase.<\/li>\n\n\n\n<li>The business now knows its online ad campaign worked well because it brought a customer into the store.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div id=\"how-to-set-up-facebook-offline-conversions\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">How to set up Facebook Offline Conversions<\/h2>\n\n\n\n<p>To set up Facebook Offline Conversions, you need to follow a few simple steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><p><strong>Create an Offline Event Set or Dataset:<\/strong> To start:<\/p>\n<ol class=\"wp-block-list\">\n<li>Log in to your <strong>Facebook account<\/strong> and navigate to <a href=\"https:\/\/business.facebook.com\/latest\/home?nav_ref=bm_home_redirect&amp;asset_id=2839862189418699\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Meta&#8217;s Events Manager<\/strong><\/a>. This is where you&#8217;ll manage your offline conversion tracking.&nbsp;<\/li>\n\n\n\n<li>Once there, look for the green plus sign icon (this could be in the upper right or left side of the page, depending on your view) and click on it.&nbsp;<\/li>\n\n\n\n<li>Choose &#8216;<strong>Connect data sources<\/strong>&#8216; from the dropdown menu.<\/li>\n<\/ol>\n\n\n<\/li>\n\n\n\n<li>Next, you&#8217;ll see several options &#8211; choose `<strong>Offline<\/strong>.` and click on the `<strong>Connect<\/strong>` button.<\/li>\n\n\n\n<li>Now, assign a name to your offline event set and add a description. Once you&#8217;re done, click on `<strong>Create<\/strong>`.<\/li>\n\n\n\n<li><strong>Select Ad Accounts: <\/strong>After creating your offline event set, the next step is to associate it with the correct ad account. You&#8217;ll see a prompt to choose which ad accounts you want this offline event set to track.<\/li>\n\n\n\n<li><p>You also have the option to turn on `<strong>auto-tracking<\/strong>` and `<strong>auto-assignment<\/strong>.` Auto-tracking means that any new ads you create will default to using this offline event set for tracking. Auto-assignment means that any new ad accounts you create will automatically be assigned to use this offline event set. If you want these features, ensure they are turned on.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-steps.png\" alt=\"\" class=\"wp-image-13365\" srcset=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-steps.png 1024w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-steps-300x225.png 300w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-steps-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li>\n<\/ol>\n<\/div><\/div>\n\n\n\n<div id=\"how-to-track-offline-conversions-on-facebook-ads\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">How to track offline conversions on Facebook ads<\/h2>\n\n\n\n<p>To track offline conversions on Facebook ads, you need to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Upload Offline Event Data: <\/strong>Consistently upload new data about the offline actions for up-to-date tracking.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>View Offline Conversions: <\/strong>Analyze the results once you upload your offline event data to the event set. Just:<\/p>\n<ul class=\"wp-block-list\">\n<li>Go back to Meta&#8217;s Events Manager, and<\/li>\n\n\n\n<li>You&#8217;ll see the number of offline conversions your ads have generated.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go back to Meta&#8217;s Events Manager, and<\/li>\n\n\n\n<li>You&#8217;ll see the number of offline conversions your ads have generated.&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>This helps you understand your online ads&#8217; real-world impact, helping you refine your ad strategy for maximum ROI.<\/p>\n<\/div><\/div>\n\n\n\n<div id=\"top-facebook-offline-conversions-integrations\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Top Facebook Offline Conversions Integrations<\/h2>\n\n\n\n<p>A common pitfall in tracking offline conversions is the consistency in updating the offline data. While the setup may be a one-time process, regular updates are necessary for accurate tracking and results.&nbsp;<\/p>\n\n\n\n<p>However, businesses often opt for manual work to keep their data up-to-date, leading to potential discrepancies and missed opportunities.<\/p>\n\n\n\n<p>This is where <a href=\"http:\/\/www.integrately.com\" target=\"_blank\" rel=\"noreferrer noopener\">Integrately<\/a> steps in as a game-changer. Instead of manually tracking purchases, it takes over the task with its automated workflows.&nbsp;<\/p>\n\n\n\n<p>Here are a few popular automations that you can set up to track your offline conversions on Facebook ads:<\/p>\n<\/div><\/div>\n\n\n\n<div id=\"ecommerce-integrations\" class=\"wp-block-group addNumber\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Ecommerce Integrations<\/h2>\n\n\n\n<p>If you use platforms like WooCommerce or Shopify, Integrately can monitor new sales in your eCommerce platform or payment processor and automatically add new sales data to Facebook Offline Conversions.<\/p>\n\n\n\n<p><strong>Facebook Offline Conversions + WooCommerce integration<\/strong><\/p>\n\n\n\n<section class=\"itlIntegrationListContainer\">\n<article class=\"iltIntegrationListItem\">\n<div class=\"iltIntegrationListAppIcons\">\n<div class=\"iltIntegrationAppIcons\">\n<img decoding=\"async\" src=\"https:\/\/app.integrately.com\/i\/integrations\/woocommerce_facebook-offline-conversions_integrations.png\" alt=\"WooCommerce + Facebook Offline Conversions Integration\" width=\"96\" height=\"44\" loading=\"lazy\">\n<\/div>\n<\/div>\n<h4 class=\"iltIntegrationListItemTxt\">\n<a href=\"https:\/\/app.integrately.com\/templates\/install\/eb55746a6e083b298422645872257994\" target=\"_blank\" rel=\"noopener\">\nSend Facebook Offline Conversions event for new WooCommerce order\n<\/a>\n<\/h4>\n<div class=\"iltIntegrationListItemAction\">\n<a href=\"https:\/\/app.integrately.com\/templates\/install\/eb55746a6e083b298422645872257994\" target=\"_blank\" class=\"iltIntegrationListItemActionBtn\" rel=\"noopener\">\nActivate\n<\/a>\n<\/div>\n<\/article>\n<\/section>\n\n\n\n<p><strong>Facebook Offline Conversions + Shopify integration<\/strong><\/p>\n\n\n\n<section class=\"itlIntegrationListContainer\">\n<article class=\"iltIntegrationListItem\">\n<div class=\"iltIntegrationListAppIcons\">\n<div class=\"iltIntegrationAppIcons\">\n<img decoding=\"async\" src=\"https:\/\/app.integrately.com\/i\/integrations\/shopify_facebook-offline-conversions_integrations.png\" alt=\"Shopify + Facebook Offline Conversions Integration\" width=\"96\" height=\"44\" loading=\"lazy\">\n<\/div>\n<\/div>\n<h4 class=\"iltIntegrationListItemTxt\">\n<a href=\"https:\/\/app.integrately.com\/templates\/install\/d95e6e1d9fc931015a2c2446db3ad3c7\" target=\"_blank\" rel=\"noopener\">\nSend Facebook Offline Conversions event for new Shopify order\n<\/a>\n<\/h4>\n<div class=\"iltIntegrationListItemAction\">\n<a href=\"https:\/\/app.integrately.com\/templates\/install\/d95e6e1d9fc931015a2c2446db3ad3c7\" target=\"_blank\" class=\"iltIntegrationListItemActionBtn\" rel=\"noopener\">\nActivate\n<\/a>\n<\/div>\n<\/article>\n<\/section>\n<\/div><\/div>\n\n\n\n<div id=\"marketing-and-crm-apps-sync\" class=\"wp-block-group addNumber\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Marketing and CRM Apps Sync<\/h2>\n\n\n\n<p>Integrately can pull data from your marketing and CRM apps like ActiveCampaign or Mailchimp. Every new subscriber who signs up after seeing your Facebook ad is automatically logged as a new event in Facebook Offline Conversions, helping to optimize your ad spend and refine your audience profiles.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"60\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-trigger-action1-1024x60.png\" alt=\"\" class=\"wp-image-13371\" srcset=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-trigger-action1-1024x60.png 1024w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-trigger-action1-300x18.png 300w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-trigger-action1-768x45.png 768w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-trigger-action1.png 1097w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"62\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-trigger-action2-1024x62.png\" alt=\"\" class=\"wp-image-13372\" srcset=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-trigger-action2-1024x62.png 1024w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-trigger-action2-300x18.png 300w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-trigger-action2-768x47.png 768w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-trigger-action2.png 1105w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div id=\"sales-pipeline-tracking\" class=\"wp-block-group addNumber\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Sales Pipeline Tracking<\/h2>\n\n\n\n<p>Integrately tracks progress with leads, updating your Facebook Offline Conversions whenever you close a deal, update a lead&#8217;s status, or tag a user for a post-purchase update. This integration ensures each milestone is recorded and used to refine your ad targeting.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"64\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-trigger-action3-1024x64.png\" alt=\"\" class=\"wp-image-13374\" srcset=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-trigger-action3-1024x64.png 1024w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-trigger-action3-300x19.png 300w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-trigger-action3-768x48.png 768w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-trigger-action3.png 1104w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"54\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-trigger-action4-1024x54.png\" alt=\"\" class=\"wp-image-13375\" srcset=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-trigger-action4-1024x54.png 1024w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-trigger-action4-300x16.png 300w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-trigger-action4-768x40.png 768w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-trigger-action4.png 1083w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div id=\"spreadsheet-data-transfer\" class=\"wp-block-group addNumber\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Spreadsheet Data Transfer<\/h2>\n\n\n\n<p>If you use Google Sheets or any other spreadsheet tool to track your customers, Integrately can automate the transfer of data to Facebook Offline Conversions. This ensures your account is always up-to-date without you having to check for updates or add new contacts manually.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"57\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-trigger-action5-1024x57.png\" alt=\"\" class=\"wp-image-13377\" srcset=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-trigger-action5-1024x57.png 1024w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-trigger-action5-300x17.png 300w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-trigger-action5-768x43.png 768w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-trigger-action5.png 1087w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div id=\"form-responses-tracking\" class=\"wp-block-group addNumber\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Form Responses Tracking<\/h2>\n\n\n\n<p>If you use tools like Typeform to collect feedback, segment leads, or register new customers, Integrately can send this data to Facebook Offline Conversions. This helps Facebook to optimize and target your ads for better ROI.<\/p>\n\n\n\n<section class=\"itlIntegrationListContainer\">\n<article class=\"iltIntegrationListItem\">\n<div class=\"iltIntegrationListAppIcons\">\n<div class=\"iltIntegrationAppIcons\">\n<img decoding=\"async\" src=\"https:\/\/app.integrately.com\/i\/integrations\/typeform_facebook-offline-conversions_integrations.png\" alt=\"Typeform + Facebook Offline Conversions Integration\" width=\"96\" height=\"44\" loading=\"lazy\">\n<\/div>\n<\/div>\n<h4 class=\"iltIntegrationListItemTxt\">\n<a href=\"https:\/\/app.integrately.com\/templates\/install\/077899d681ee690d1e8fe4eb497c6071\" target=\"_blank\" rel=\"noopener\">\nCreate Facebook Offline Conversions event for new Typeform form submission\n<\/a>\n<\/h4>\n<div class=\"iltIntegrationListItemAction\">\n<a href=\"https:\/\/app.integrately.com\/templates\/install\/077899d681ee690d1e8fe4eb497c6071\" target=\"_blank\" class=\"iltIntegrationListItemActionBtn\" rel=\"noopener\">\nActivate\n<\/a>\n<\/div>\n<\/article>\n<\/section>\n<\/div><\/div>\n\n\n\n<div id=\"webhooks-setup\" class=\"wp-block-group addNumber\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Webhooks Setup<\/h2>\n\n\n\n<p>For apps not yet supported by Integrately, you can always set up a webhook. These are automated messages sent from one app to another when a specific event occurs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"54\" src=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-trigger-action6-1024x54.png\" alt=\"\" class=\"wp-image-13380\" srcset=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-trigger-action6-1024x54.png 1024w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-trigger-action6-300x16.png 300w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-trigger-action6-768x40.png 768w, https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/facebook-trigger-action6.png 1125w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div id=\"what-are-the-benefits-of-offline-conversion-tracking\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">What are the benefits of offline conversion tracking?<\/h2>\n\n\n\n<p>Offline conversion tracking offers several benefits helping you understand the broader impact of&nbsp; your online advertising efforts:<\/p>\n\n\n\n<p>\ud83d\udcaa <strong>Insightful Ad Performance: <\/strong>Offline conversion tracking provides understanding of how online ads drive real-world actions.<\/p>\n\n\n\n<p>\ud83d\udcaa<strong>Improved ROI:<\/strong> Businesses can identify which ads lead to profitable customer actions by tracking offline conversions. This helps optimize ad spend and improve their return on investment (ROI).<\/p>\n\n\n\n<p>\ud83d\udcaa<strong>Refined Audience Targeting:<\/strong> Offline conversion data helps you better understand the audience. This helps refine the ad targeting strategies and craft effective ads tailored to the preferences and behaviours of your audience.<\/p>\n\n\n\n<p>\ud83d\udcaa<strong>Data-Driven Decision Making:<\/strong> With accurate data on how online ads drive offline actions, you can make more informed decisions about your marketing strategies.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\ud83d\udcaa<strong>Customer Journey Insights: <\/strong>Offline conversion tracking can help businesses understand the customer journey from online engagement to offline conversion. These insights can be invaluable in refining the marketing strategy to improve customer experiences and increase conversions.<\/p>\n\n\n\n<p>\ud83d\udcaa<strong>Seamless Integration with Marketing Tools:<\/strong> As we saw with the example of Integrately, offline conversion tracking can be integrated with marketing tools. This combination not only streamlines marketing operations but also enhances the effectiveness of ad campaigns by ensuring all customer interactions are captured and used for future targeting and personalization.<\/p>\n<\/div><\/div>\n\n\n\n<div id=\"bottom-line\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Bottom Line<\/h2>\n\n\n\n<p>Leveraging Facebook Offline Conversions is a strategic step towards understanding the complete picture of your customer journey. It connects your online ads to real-world results. This insightful tool empowers you with data-driven decision-making and amplifies your ad campaigns&#8217; efficiency and ROI.&nbsp;<\/p>\n\n\n\n<p>Integrating <a href=\"https:\/\/integrately.com\/integrations\/facebook-offline-conversions\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Offline Conversions<\/a> using automation tools like <a href=\"http:\/\/www.integrately.com\" target=\"_blank\" rel=\"noreferrer noopener\">Integrately<\/a> helps you to capitalize on your advertising efforts, streamline marketing operations, and create a cohesive customer experience that bridges the gap between the digital and physical worlds.<\/p>\n\n\n\n<p>So, take the plunge! Set up your Facebook Offline Conversions and unveil the hidden potential of your ad campaigns today.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Introduction&nbsp; Can you imagine\ud83d\ude36\u200d\ud83c\udf2b\ufe0f your online ads effortlessly translating into real-world actions? That moment when a customer walks into your store, picks up a product and makes a purchase\u2014a tangible result of your Facebook ad campaign. Well, let\u2019s make it happen! Lets walk through setting up Facebook Offline Conversions in this guide. \ud83d\udcc8 Get ready<a class=\"moretag\" \n href=\"https:\/\/blog.integrately.com\/how-to-set-up-facebook-offline-conversions\">Continue Reading&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":13384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[137],"class_list":["post-13355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-tips","tag-facebook-offline-conversions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to set up Facebook Offline Conversions<\/title>\n<meta name=\"description\" content=\"Maximize your ad campaigns with Facebook Offline Conversions and witness the real-world impact of your online ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.integrately.com\/how-to-set-up-facebook-offline-conversions\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to set up Facebook Offline Conversions\" \/>\n<meta property=\"og:description\" content=\"Maximize your ad campaigns with Facebook Offline Conversions and witness the real-world impact of your online ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.integrately.com\/how-to-set-up-facebook-offline-conversions\" \/>\n<meta property=\"og:site_name\" content=\"Integrately Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/integrately\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/abhipreneur\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-31T13:04:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-19T05:11:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/how-to-set-up-facebook-offline-conversions.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"610\" \/>\n\t<meta property=\"og:image:height\" content=\"343\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Abhishek A Agrawal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@abhipreneur\" \/>\n<meta name=\"twitter:site\" content=\"@IntegratelyApp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Abhishek A Agrawal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/how-to-set-up-facebook-offline-conversions#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/how-to-set-up-facebook-offline-conversions\"},\"author\":{\"name\":\"Abhishek A Agrawal\",\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/#\\\/schema\\\/person\\\/d7d4f96bf7ffb4d5c8b418138647cef9\"},\"headline\":\"How to set up Facebook Offline Conversions\",\"datePublished\":\"2023-05-31T13:04:20+00:00\",\"dateModified\":\"2024-02-19T05:11:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/how-to-set-up-facebook-offline-conversions\"},\"wordCount\":1497,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/how-to-set-up-facebook-offline-conversions#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.integrately.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/how-to-set-up-facebook-offline-conversions.jpg\",\"keywords\":[\"Facebook Offline Conversions\"],\"articleSection\":[\"App Tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.integrately.com\\\/how-to-set-up-facebook-offline-conversions#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/how-to-set-up-facebook-offline-conversions\",\"url\":\"https:\\\/\\\/blog.integrately.com\\\/how-to-set-up-facebook-offline-conversions\",\"name\":\"How to set up Facebook Offline Conversions\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/how-to-set-up-facebook-offline-conversions#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/how-to-set-up-facebook-offline-conversions#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.integrately.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/how-to-set-up-facebook-offline-conversions.jpg\",\"datePublished\":\"2023-05-31T13:04:20+00:00\",\"dateModified\":\"2024-02-19T05:11:05+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/#\\\/schema\\\/person\\\/d7d4f96bf7ffb4d5c8b418138647cef9\"},\"description\":\"Maximize your ad campaigns with Facebook Offline Conversions and witness the real-world impact of your online ads.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/how-to-set-up-facebook-offline-conversions#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.integrately.com\\\/how-to-set-up-facebook-offline-conversions\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/how-to-set-up-facebook-offline-conversions#primaryimage\",\"url\":\"https:\\\/\\\/blog.integrately.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/how-to-set-up-facebook-offline-conversions.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.integrately.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/how-to-set-up-facebook-offline-conversions.jpg\",\"width\":610,\"height\":343},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/how-to-set-up-facebook-offline-conversions#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/blog.integrately.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"App Tips\",\"item\":\"https:\\\/\\\/blog.integrately.com\\\/category\\\/app-tips\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to set up Facebook Offline Conversions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/#website\",\"url\":\"https:\\\/\\\/blog.integrately.com\\\/\",\"name\":\"Integrately Blog\",\"description\":\"Integrate in 1 click\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.integrately.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.integrately.com\\\/#\\\/schema\\\/person\\\/d7d4f96bf7ffb4d5c8b418138647cef9\",\"name\":\"Abhishek A Agrawal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/285cf325a3e61528b90d7a921cf2e695892d356efd94ac5d366facdc7cb1ea7d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/285cf325a3e61528b90d7a921cf2e695892d356efd94ac5d366facdc7cb1ea7d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/285cf325a3e61528b90d7a921cf2e695892d356efd94ac5d366facdc7cb1ea7d?s=96&d=mm&r=g\",\"caption\":\"Abhishek A Agrawal\"},\"description\":\"Abhishek is the founder of Integrately, CompanyHub, and Dreamwares. He is passionate about technology and entrepreneurship. He is always looking to leverage technology for the growth of the business. He has a deep understanding of how businesses work and uses this knowledge to build products that help entrepreneurs grow their businesses.\",\"sameAs\":[\"http:\\\/\\\/localhost:9002\",\"https:\\\/\\\/www.facebook.com\\\/abhipreneur\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/abhipreneur\",\"https:\\\/\\\/x.com\\\/abhipreneur\"],\"url\":\"https:\\\/\\\/blog.integrately.com\\\/author\\\/admin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to set up Facebook Offline Conversions","description":"Maximize your ad campaigns with Facebook Offline Conversions and witness the real-world impact of your online ads.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.integrately.com\/how-to-set-up-facebook-offline-conversions","og_locale":"en_US","og_type":"article","og_title":"How to set up Facebook Offline Conversions","og_description":"Maximize your ad campaigns with Facebook Offline Conversions and witness the real-world impact of your online ads.","og_url":"https:\/\/blog.integrately.com\/how-to-set-up-facebook-offline-conversions","og_site_name":"Integrately Blog","article_publisher":"https:\/\/www.facebook.com\/integrately","article_author":"https:\/\/www.facebook.com\/abhipreneur","article_published_time":"2023-05-31T13:04:20+00:00","article_modified_time":"2024-02-19T05:11:05+00:00","og_image":[{"width":610,"height":343,"url":"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/how-to-set-up-facebook-offline-conversions.jpg","type":"image\/jpeg"}],"author":"Abhishek A Agrawal","twitter_card":"summary_large_image","twitter_creator":"@abhipreneur","twitter_site":"@IntegratelyApp","twitter_misc":{"Written by":"Abhishek A Agrawal","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.integrately.com\/how-to-set-up-facebook-offline-conversions#article","isPartOf":{"@id":"https:\/\/blog.integrately.com\/how-to-set-up-facebook-offline-conversions"},"author":{"name":"Abhishek A Agrawal","@id":"https:\/\/blog.integrately.com\/#\/schema\/person\/d7d4f96bf7ffb4d5c8b418138647cef9"},"headline":"How to set up Facebook Offline Conversions","datePublished":"2023-05-31T13:04:20+00:00","dateModified":"2024-02-19T05:11:05+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.integrately.com\/how-to-set-up-facebook-offline-conversions"},"wordCount":1497,"commentCount":0,"image":{"@id":"https:\/\/blog.integrately.com\/how-to-set-up-facebook-offline-conversions#primaryimage"},"thumbnailUrl":"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/how-to-set-up-facebook-offline-conversions.jpg","keywords":["Facebook Offline Conversions"],"articleSection":["App Tips"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.integrately.com\/how-to-set-up-facebook-offline-conversions#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.integrately.com\/how-to-set-up-facebook-offline-conversions","url":"https:\/\/blog.integrately.com\/how-to-set-up-facebook-offline-conversions","name":"How to set up Facebook Offline Conversions","isPartOf":{"@id":"https:\/\/blog.integrately.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.integrately.com\/how-to-set-up-facebook-offline-conversions#primaryimage"},"image":{"@id":"https:\/\/blog.integrately.com\/how-to-set-up-facebook-offline-conversions#primaryimage"},"thumbnailUrl":"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/how-to-set-up-facebook-offline-conversions.jpg","datePublished":"2023-05-31T13:04:20+00:00","dateModified":"2024-02-19T05:11:05+00:00","author":{"@id":"https:\/\/blog.integrately.com\/#\/schema\/person\/d7d4f96bf7ffb4d5c8b418138647cef9"},"description":"Maximize your ad campaigns with Facebook Offline Conversions and witness the real-world impact of your online ads.","breadcrumb":{"@id":"https:\/\/blog.integrately.com\/how-to-set-up-facebook-offline-conversions#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.integrately.com\/how-to-set-up-facebook-offline-conversions"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.integrately.com\/how-to-set-up-facebook-offline-conversions#primaryimage","url":"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/how-to-set-up-facebook-offline-conversions.jpg","contentUrl":"https:\/\/blog.integrately.com\/wp-content\/uploads\/2023\/05\/how-to-set-up-facebook-offline-conversions.jpg","width":610,"height":343},{"@type":"BreadcrumbList","@id":"https:\/\/blog.integrately.com\/how-to-set-up-facebook-offline-conversions#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/blog.integrately.com\/"},{"@type":"ListItem","position":2,"name":"App Tips","item":"https:\/\/blog.integrately.com\/category\/app-tips"},{"@type":"ListItem","position":3,"name":"How to set up Facebook Offline Conversions"}]},{"@type":"WebSite","@id":"https:\/\/blog.integrately.com\/#website","url":"https:\/\/blog.integrately.com\/","name":"Integrately Blog","description":"Integrate in 1 click","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.integrately.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blog.integrately.com\/#\/schema\/person\/d7d4f96bf7ffb4d5c8b418138647cef9","name":"Abhishek A Agrawal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/285cf325a3e61528b90d7a921cf2e695892d356efd94ac5d366facdc7cb1ea7d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/285cf325a3e61528b90d7a921cf2e695892d356efd94ac5d366facdc7cb1ea7d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/285cf325a3e61528b90d7a921cf2e695892d356efd94ac5d366facdc7cb1ea7d?s=96&d=mm&r=g","caption":"Abhishek A Agrawal"},"description":"Abhishek is the founder of Integrately, CompanyHub, and Dreamwares. He is passionate about technology and entrepreneurship. He is always looking to leverage technology for the growth of the business. He has a deep understanding of how businesses work and uses this knowledge to build products that help entrepreneurs grow their businesses.","sameAs":["http:\/\/localhost:9002","https:\/\/www.facebook.com\/abhipreneur","https:\/\/www.linkedin.com\/in\/abhipreneur","https:\/\/x.com\/abhipreneur"],"url":"https:\/\/blog.integrately.com\/author\/admin"}]}},"_links":{"self":[{"href":"https:\/\/blog.integrately.com\/wp-json\/wp\/v2\/posts\/13355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.integrately.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.integrately.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.integrately.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.integrately.com\/wp-json\/wp\/v2\/comments?post=13355"}],"version-history":[{"count":22,"href":"https:\/\/blog.integrately.com\/wp-json\/wp\/v2\/posts\/13355\/revisions"}],"predecessor-version":[{"id":14893,"href":"https:\/\/blog.integrately.com\/wp-json\/wp\/v2\/posts\/13355\/revisions\/14893"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.integrately.com\/wp-json\/wp\/v2\/media\/13384"}],"wp:attachment":[{"href":"https:\/\/blog.integrately.com\/wp-json\/wp\/v2\/media?parent=13355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.integrately.com\/wp-json\/wp\/v2\/categories?post=13355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.integrately.com\/wp-json\/wp\/v2\/tags?post=13355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}