{"id":1051,"date":"2022-02-25T09:58:47","date_gmt":"2022-02-25T09:58:47","guid":{"rendered":"https:\/\/blog.integrately.com\/?p=1051"},"modified":"2023-07-07T09:14:59","modified_gmt":"2023-07-07T09:14:59","slug":"facebook-survey-ads","status":"publish","type":"post","link":"https:\/\/blog.integrately.com\/facebook-survey-ads","title":{"rendered":"Facebook Survey Ads: A Game Changer for Marketers"},"content":{"rendered":"\n<p>Imagine if you could target potential customers on Facebook with survey ads specifically designed to learn more about their interests and needs.&nbsp;<\/p>\n\n\n\n<p>Well, this could be a game-changer for marketers to strategize their campaigns.&nbsp;<\/p>\n\n\n\n<p>Even reports suggest that survey ads have been generating significantly higher click-through rates than other types of Facebook ads.&nbsp;<\/p>\n\n\n\n<p>So why not use it and strategize better?<\/p>\n\n\n\n<p>In this article, we dive into Facebook survey ads.<\/p>\n\n\n\n<p>It covers everything from how to create survey ads &#8211; what it costs to create survey ads &#8211; how to measure the success of survey ads<\/p>\n\n\n\n<p>So whether you&#8217;re just starting or looking for ways to improve your current campaign, read on for all the information you need!<\/p>\n\n\n\n<div id=\"what-are-facebook-survey-ads\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2>What are Facebook survey ads?<\/h2>\n<p>Facebook survey ads are a great way to get feedback from your target audience.&nbsp;<\/p>\n<p>They are nothing but video ads with a poll.&nbsp;<\/p>\n<p>Just like your video ad, you have a video in survey ads along with a question placed below it.<\/p>\n<p>Users can select the desired option. Once clicked, it shows the popularity percentage of each answer.<\/p>\n<p>You can also add links for each option if you wish to direct the user to some URL.<\/p>\n<p>These ads are cost-effective, highly customizable, and easy to use.&nbsp;<\/p>\n<p>In addition, they also help :&nbsp;<\/p>\n<ul>\n<li>\n<p>Increase brand awareness,<\/p>\n<\/li>\n<li>\n<p>Increase social engagement with your followers,<\/p>\n<\/li>\n<li>\n<p>Know your audience better,<\/p>\n<\/li>\n<li>\n<p>Reach a large number of people quickly and easily,<\/p>\n<\/li>\n<li>\n<p>Target specific audiences,<\/p>\n<\/li>\n<li>\n<p>Generate leads, and&nbsp;<\/p>\n<\/li>\n<li>\n<p>Collect data helpful for market research<\/p>\n<\/li>\n<\/ul>\n<p>Now that you know what Facebook survey ads are, let us see how to publish them.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns ctaApps has-white-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#011240\">\n<div class=\"wp-block-column ctaAppContent is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-text-align-center ctaAppsHeading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f35a38\" class=\"has-inline-color\">8 Million+<\/mark> Ready Automations<br>For <mark style=\"background-color:rgba(0, 0, 0, 0);color:#f35a38\" class=\"has-inline-color itlAppCount\">750+<\/mark> Apps<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button ctaBtn\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.integrately.com\/signup\" style=\"background-color:#f35a38\" target=\"_blank\" rel=\"noreferrer noopener\">Try Integrately For FREE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"how-do-I-advertise-a-survey-on-facebook\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2>How do I advertise a survey on Facebook?<\/h2>\n<p>Create a survey ad (poll ad) from Facebook Ads Manager to advertise a survey on Facebook.<\/p>\n<p>Once published, it appears as Facebook Newsfeed and Instagram stories on your mobile devices.<\/p>\n<p>Follow the below steps to create a survey (poll) ad:<\/p>\n<ol>\n<li>\n<p>Open your Ads Manager and click on create<\/p>\n<\/li>\n<li>\n<p>Choose an objective from below: Brand Awareness, Reach, Traffic, App installs, and Conversions. Click Continue. Other options don&#8217;t support poll ads<\/p>\n<\/li>\n<li>\n<p>Add your campaign details, A\/B test, and campaign budget optimization information if needed, then click Next.<\/p>\n<\/li>\n<li>\n<p>Choose your budget, audience, placements, and optimization. Click Next.<\/p>\n<\/li>\n<li>\n<p>Complete the Identity section if applicable.<\/p>\n<\/li>\n<li>\n<p>In the Ad Setup section, select Single Image or Video. You can&#8217;t add a poll to an ad that uses the carousel format.<\/p>\n<\/li>\n<li>\n<p>In the Ad Creative section, choose the video that you want to use for your ad.<\/p>\n<\/li>\n<li>\n<p>After your video loads, click Add Poll. If you want to add a poll to each placement, click Edit, then in the Creative Tools section, click Poll.<\/p>\n<\/li>\n<\/ol>\n<p>To create your poll:<\/p>\n<ol>\n<li>\n<p>In the Poll Settings section, add a poll question and 2 answer choices. There\u2019s a limit of 80 characters for the question and 24 characters for each answer option.<\/p>\n<\/li>\n<li>\n<p>In the Facebook Feed Preferences section, add a URL for each choice if you want to link poll choices to a specific website when your ad runs.<\/p>\n<\/li>\n<li>\n<p>When you\u2019re finished creating your poll, click Save.<\/p>\n<\/li>\n<li>\n<p>Add the headline, description, call to action button, and other text to include in your video ad.<\/p>\n<\/li>\n<li>\n<p>Add information in the Tracking section, if applicable.<\/p>\n<\/li>\n<li>\n<p>When you&#8217;re done, click Publish to run your survey ad.<\/p>\n<\/li>\n<\/ol>\n<\/div><\/div>\n\n\n\n<div id=\"how-much-does-a-facebook-survey-cost\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2>How much does a Facebook survey cost?<\/h2>\n<p>The cost of a Facebook survey depends on 2 factors :<\/p>\n<ul>\n<li>\n<p>Budget, and&nbsp;<\/p>\n<\/li>\n<li>\n<p>Target audience<\/p>\n<\/li>\n<\/ul>\n<p>I recommended starting with an investment range between <b>$150 &#8211; $500 per day<\/b>, as this allows you to get a good idea about how well the ad is performing.<\/p>\n<p>When it comes to <b><i>measuring the success of your Facebook survey ad campaign<\/i><\/b>, there are a few key metrics you should keep track of like :&nbsp;<\/p>\n<ul>\n<li>\n<p>The number of people who click through your survey.<\/p>\n<\/li>\n<li>\n<p>Time taken by respondents to complete the survey.<\/p>\n<\/li>\n<li>\n<p>The number of responses you receive.<\/p>\n<\/li>\n<li>\n<p>The type and quality of feedback you receive.<\/p>\n<\/li>\n<li>\n<p>Social media sharing of the results<\/p>\n<\/li>\n<\/ul>\n<p>These metrics help you align your budget and cost effectively.<\/p>\n<p>To better understand the importance of Facebook survey ads, let us go through an example:<\/p>\n<\/div><\/div>\n\n\n\n<div id=\"facebook-survey-ads-case-study\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2>Facebook survey ads Case study&nbsp;<\/h2>\n<p>[Source: Facebook Inspirations]<\/p>\n<p>E! &#8211; a global multi-platform brand for pop culture and one of the world\u2019s leading media and entertainment networks, opted for Facebook survey ads, and the results were amazing.<\/p>\n<p>They aimed to reach more people to increase awareness of their reality TV show, <i>Total Bellas<\/i>, and attract new viewers.<\/p>\n<p>Total Bellas is a docuseries that follows the lives of World Wrestling Entertainment (WWE) superstars Brie and Nikki Bella.&nbsp;<\/p>\n<p>The show provides an inside look at what they do away from all those bright lights in competition, giving us more insight into their personality traits!<\/p>\n<p>While the show already had a good following, they still wanted to increase the number of viewers.<\/p>\n<p>To explore and compare the results, E! published 2 ads:<\/p>\n<ul>\n<li>\n<p>A video ad, and<\/p>\n<\/li>\n<li>\n<p>A survey ad ( i.e video ad with a poll.)<\/p>\n<\/li>\n<\/ul>\n<p>Both the ads used the same video that showed:<\/p>\n<ul>\n<li>\n<p>Brie is at home with her baby daughter, and&nbsp;<\/p>\n<\/li>\n<li>\n<p>Nikki is having drinks at the beach with friends.&nbsp;<\/p>\n<\/li>\n<\/ul>\n<p>They used a message: \u201cGirls night, or having dinner with the fam. There are no wrong answers when choosing between these twins.\u201d<\/p>\n<p>They targeted 8-49 years old women in the U.S. interested in entertainment, fashion, beauty, and celebrity news.<\/p>\n<p>The video ad included the rhetorical question: \u201cWho would you rather spend Friday night with?\u201d&nbsp;<\/p>\n<p>On the other hand, the survey ad included photos of Brie and Nikki at the bottom, with a question as a poll choice.<\/p>\n<p>When viewers clicked on one of the poll answers (Brie or Nikki), a pop-up would show them the percentage of other people who also made the same selection.<\/p>\n<p>On comparing the results, E! found that the <b><i>poll ad had a higher completion rate<\/i><\/b> than the standard video ad.<\/p>\n<p>They witnessed<\/p>\n<ul>\n<li>\n<p>51% \u2193 in cost per incremental brand awareness,<\/p>\n<\/li>\n<li>\n<p>31% \u2193 in cost per incremental watch intent,&nbsp;<\/p>\n<\/li>\n<li>\n<p>1.6X \u2191 in effectiveness in driving brand awareness<\/p>\n<\/li>\n<li>\n<p>37% \u2191 in 10-second video views,&nbsp;<\/p>\n<\/li>\n<li>\n<p>25% \u2193 in cost per 10-second views<\/p>\n<\/li>\n<\/ul>\n<p>More importantly, E! could compare how many viewers chose Brie vs Nikki.<\/p>\n<p>They further used this information to personalize the show\u2019s content.<\/p>\n<p>E! also found that the poll ad led to more engagement on social media, with people sharing their results more often than those who had seen the standard video ad.<\/p>\n<\/div><\/div>\n\n\n\n<div id=\"final-thoughts\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2>Final thoughts<\/h2>\n<p>In conclusion, Facebook survey ads are a great way to get feedback from potential customers about what they\u2019re looking for in a product.<\/p>\n<p>They can also help you gather data about your target audience so that you can create content and products that appeal to them.<\/p>\n<p>If you haven\u2019t tried using Facebook survey ads yet, we suggest giving them a shot \u2013 you may be surprised at how useful they can be!<\/p>\n<p>We hope this blog post has given you a better understanding of Facebook survey ads and how to make them work for your business.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Imagine if you could target potential customers on Facebook with survey ads specifically designed to learn more about their interests and needs.&nbsp; Well, this could be a game-changer for marketers to strategize their campaigns.&nbsp; Even reports suggest that survey ads have been generating significantly higher click-through rates than other types of Facebook ads.&nbsp; So why<a class=\"moretag\" \n href=\"https:\/\/blog.integrately.com\/facebook-survey-ads\">Continue Reading&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[18],"class_list":["post-1051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-tips","tag-facebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Survey Ads: A Game Changer for Marketers<\/title>\n<meta name=\"description\" content=\"If you have not used Facebook survey ads in your marketing plan yet, this is the time! 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